Public Sector Marketing Communications Volume I - Public Relations and Brand Communication Perspectives (Hardcover, 1st ed. 2022)

African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book - the first of a two-volume edited work - focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa's public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa's public sector.

General

Imprint:	Palgrave Macmillan
Country of origin:	Switzerland
Series:	Palgrave Studies of Public Sector Management in Africa
Release date:	October 2022
First published:	2022
Editors:	Ogechi Adeola • Paul Katuse • Kojo Kakra Twum
Dimensions:	210 x 148 x 22mm (L x W x T)
Format:	Hardcover
Pages:	244
Edition:	1st ed. 2022
ISBN-13:	978-3-03-107292-5
Categories:	Books > Social sciences > Politics & government > Public administration Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-03-107292-8
Barcode:	9783031072925

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