Culture and Public Relations explores the impact of culture societal and organizational through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries.

With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It will be required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master's theses. This volume recognizes the Grunig's contributions to public relations scholarship over the past four decades. To honor the Grunig's scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Culture and Public Relations explores the impact of culture societal and organizational through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries.

With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners.

This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy.

This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.

Table of Contents

Foreword

Richard Edelman, CEO Edelman

Preface

Margery Kraus, Founder and Executive Chairman, APCO Worldwide

Introduction

Krishnamurthy Sriramesh

Part I: Conceptual Foundations of Global Public Relations

1. Comparative Political Systems and Public Relations: An Overview

Laura D. Young and James A. McCann

2. The Intersection of Political and Economic Systems in Global Public Relations

Sandra Duhé, Jolene Fisher, and Krishnamurthy Sriramesh

3. Culture: The "Silent" Language" is also the "Neglected" Language

Krishnamurthy Sriramesh

4. The Media, International, Transnational and Global Public Relations

Dejan Verčič and Krishnamurthy Sriramesh

5. The Nexus between Activism and Public Relations

Ganga S. Dhanesh and Krishnamurthy Sriramesh

Part II: Current Key Global Players

6. Leading an Ethical Industry: Local and Global Professional Public Relations Associations

Margalit Toledano and David McKie

7. The Development and Challenges of Global Public Relations Agencies

Donald K. Wright

8. State Capture and Demise of Bell Pottinger: Misusing Public Relations to Shape Future Kakistocracies?

Ronel Rensburg

9. Exploring the Complexity of Global Strategic Communication Practice in Government: The Case of the Canadian Federal Government

Fraser Likely

10. Global Public Sector and Political Communication

Vilma Luoma-aho, Maria-José Canel, and Karen Sanders

11. The European Union and Its Public Relations: Context, Actions, and Challenges of a Supranational Polity

Chiara Valentini

12. NATO and Its Communication in the 21st Century

Barbora Maronkova

13. A New Public Relations for Corporations in the World of Hyper-Globalization

Takashi Inoue

14. Powerful Families, Powerful Influences: Family-owned Enterprises and Public Relations in Asia

Ganga S. Dhanesh and Flora Hung-Baesecke

15. The Global Public Relations of the "Hacktivist" Group Anonymous

Kara Alaimo

16. Terrorism and Global Public Relations

Jesper Falkheimer

17. The Global Public Relations of Failed States

Greg Simons

Part III: Current Issues Relevant to Global Public Relations

18. Internal Communication with a Global Perspective

Ana Tkalac Verčič

19. Global Interdependence and Risks: Management and Communication

Robert L. Heath

20. Global Crisis Communication

W. Timothy Coombs and An-Sofie Claeys

21. The Management and Practice of Public Affairs in a Global Context

Craig S. Fleisher

22. Linking Public Relations and Public Diplomacy: Creating a New Cadre of Public and Corporate Diplomats

Roger Hayes

23. Public Relations and the Concept of ‘Nations within Nations’: The Case of Bullfighting in Multicultural Spain

Jordi Xifra and Krishnamurthy Sriramesh

24. Climate Change Imperatives for Global Public Relations: Who Pays and Who Cares?

Judy Motion

25. Character Assassination and Reputation Management in the Context of Mediated Complexity

Sergei A. Samoilenko

26. Crowdfunding: From Global Financial Crisis to Global Financial Communication

Mai Anh Doan and David McKie

27. Public Relations, Political Communication and Agenda Setting: The Rise of the Micro-propaganda Machine

Thomas Stoeckle and Jonathan Albright

28. The Role of Public Relations in the Global Battle for Hearts and Minds: From (Liberal) "Democracy Promotion" to the Promotion of "Illiberal Democracy"

Ryszard Ławniczak

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades.

To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Table of Contents

Introduction Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim

Chapter 1 Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management Function James E. Grunig

Chapter 2 Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need to Be? Larissa A. Grunig

Chapter 3 The Relationship Between Public Relations and Marketing in Excellent Organizations: Evidence from the IABC Study James E. Grunig & Larissa A. Grunig

Chapter 4 Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership Nigel M. de Bussy

Chapter 5 Symmetry, Social Media, and the Enduring Imperative of Two-way Communication Sandra Duhe & Donald K. Wright

Chapter 6 Aligning Public Relations with the Demands of Globalization: Conceptual Foundations for a Theory of Global Public Relations Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung

Chapter 7 Situational Theory of Problem Solving and its new Research: Conceptualizing Publics and Communication, Leadership & Conflict Jeong-Nam Kim & Lan Ni

Chapter 8 Measuring the Edifice: Public Relations Measurement and Evaluation Practices over the course of 40 Years Fraser Likely & Tom Watson

Chapter 9 Strategic Communication and Conflict Resolution: Contributions to Institutionalization in Public Relations Kenneth D. Plowman & Robert I. Wakefield

Chapter 10 Power and Influence in Public Relations Bruce Berger & Bryan Reber

Chapter 11 A philosophy of Reflective Ethical Symmetry: Comprehensive Historical and Future Moral Approaches in the Excellence Theory Shannon Bowen & Tiffany Derville Gallicano

Chapter 12 Globalization, Public Relations, and Activism for Social Change: A culture-centered Approach Mohan J Dutta

Chapter 13 The Effects of Organization-Public Relationship Types and Quality on Crisis Attributes Chun-ju Flora Hung & Yi-Ru Regina Chen

Chapter 14 Public Relations Historiography: Perspectives of a Functional-Integrative Stratification Model Guenter Bentele

Chapter 15 Organizational Contexts and Strategic Impacts Dejan Vercic & Ana Tkalac Vercic

Chapter 16 Institutionalization, Organizations, and Public Relations Anne Gregory, Emanuele Invernizzi, & Stefania Romenti

Chapter 17 Strategic Communication: Pillars and Perspectives of an Alternative Paradigm Derina R. Holtzhausen & Ansgar Zerfass

Chapter 18 The Pretoria School of Thought: From Strategy to Governance to Sustainability Estelle de Beer, Benita Steyn, & Ronel Rensberg

Chapter 19 The Grunig Legacy in Academic Studies and Professional Practice in Latin America Maria Aparecida Ferrari

Chapter 20 The Process of Conducting the Excellence Study: A Personal Reconstruction of Leadership David Dozier & Lou Williams

Chapter 21 The Influence of Excellence: A Citation Analysis of Excellence Study in Public Relations Scholarship, 1992 – 2011 Yi-Hui Christine Huang & Joanne Chen Lu

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.