Public Relations Research - European and International Perspectives and Innovations (Hardcover, 2008 ed.)

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

General

Imprint:	Springer vs
Country of origin:	Germany
Release date:	April 2008
First published:	2008
Editors:	Ansgar Zerfass • A.A. van Ruler • Krishnamurthy Sriramesh
Dimensions:	244 x 170mm (L x W)
Format:	Hardcover
Pages:	449
Edition:	2008 ed.
ISBN-13:	978-3-531-15602-6
Languages:	English
Subtitles:	German
Categories:	Books > Reference & Interdisciplinary > Communication studies > General
LSN:	3-531-15602-0
Barcode:	9783531156026

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!