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Public Relations Research - European and International Perspectives and Innovations (Hardcover, 2008 ed.) Loot Price: R1,330
Discovery Miles 13 300
Repayment Terms: R125 pm x 12*
You Save: R1,038 (44%)
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Public Relations Research - European and International Perspectives and Innovations (Hardcover, 2008 ed.): Ansgar Zerfass, A.A....

Public Relations Research - European and International Perspectives and Innovations (Hardcover, 2008 ed.)

Ansgar Zerfass, A.A. van Ruler, Krishnamurthy Sriramesh

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List price R2,368 Loot Price R1,330 Discovery Miles 13 300 | Repayment Terms: R125 pm x 12* You Save R1,038 (44%)

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This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

General

Imprint: Springer vs
Country of origin: Germany
Release date: April 2008
First published: 2008
Editors: Ansgar Zerfass • A.A. van Ruler • Krishnamurthy Sriramesh
Dimensions: 244 x 170mm (L x W)
Format: Hardcover
Pages: 449
Edition: 2008 ed.
ISBN-13: 978-3-531-15602-6
Languages: English
Subtitles: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
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LSN: 3-531-15602-0
Barcode: 9783531156026

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