"It's not the magic that makes it work; it's the way we work that makes it magic."
The secret for creating "magic" in our careers, our organizations, and our lives is simple: outstanding leadership--the kind that inspires employees, delights customers, and achieves extraordinary business results.
No one knows more about this kind of leadership than Lee Cockerell, the man who ran "Walt Disney World"(R) Resort operations for over a decade. And in "Creating Magic," he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world's number one vacation destination. But as Lee demonstrates, great leadership isn't about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include:
Everyone is important.
Make your people your brand.
Burn the free fuel: appreciation, recognition, and encouragement.
Give people a purpose, not just a job.
Combining surprising business wisdom with insightful and entertaining stories from Lee's four decades on the front lines of some of the world's best-run companies, "Creating Magic "shows all of us - from small business owners to managers at every level - how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

Today it is no longer enough to simply provide a service - companies who want to stay in business must also provide impeccable service with such consistency, integrity and creativity that people who experience it will not only keep coming back for more, but recommend your business to their friends, families, and colleagues. 'The Customer Rules' is entirely focused on one ultimate goal: to help you, no matter what your position or job title, secure the most revenue-boosting asset you could wish for: a reputation for excellent service.

From a dusty farm to becoming the senior operations executive for the Walt Disney World Resort, Lee Cockerell's career journey demonstrates how anyone can have a successful career-no matter the obstacles! Within Career Magic, readers will find Lee Cockerell's story, colored with the lessons he learned during his magical and successful career with Hilton, Marriott and Disney. Lee's focus on self-education, experience and exposure to the world teaches how motivated individuals can achieve their dreams, with or without a college degree. Lee believes that it's never too late to get started. Throughout Career Magic, he outlines management and leadership lessons from the best customer service organizations in the world. His approach explains how to overcome career obstacles and avoid future setbacks by embracing the power of self-reliance and risk-taking.

From a dusty farm to becoming the senior operations executive for the Walt Disney World Resort, Lee Cockerell's career journey demonstrates how anyone can have a successful career-no matter the obstacles! Within Career Magic, readers will find Lee Cockerell's story, colored with the lessons he learned during his magical and successful career with Hilton, Marriott and Disney. Lee's focus on self-education, experience and exposure to the world teaches how motivated individuals can achieve their dreams, with or without a college degree. Lee believes that it's never too late to get started. Throughout Career Magic, he outlines management and leadership lessons from the best customer service organizations in the world. His approach explains how to overcome career obstacles and avoid future setbacks by embracing the power of self-reliance and risk-taking.

Time Management Magic is all about learning a system and a way of thinking that enhances the ability to lead a highly productive, balanced, and effective life. Too many people get discouraged and want to quit because they have setbacks and other obstacles in their life. Retired Exec VP of Walt Disney World, Lee Cockerell's advice to everyone is, "Don't underestimate what you can achieve." Lee believes that having a well-organized system for planning and executing one's goals and dreams is vital. He credits his success to having a strong time management system in place to ensure he would do what he said he would do and keep his promises. The time-management secrets Lee has developed have become one of his most requested corporate training lectures and are now available in his tell-all guide, Time Management Magic. The system he presents is not just about time management, it is about life management. The executive time management secrets contained in Time Management Magic help readers keep all parts of their lives under control and jump-start their personal and professional growth.

Today, consumers have more choice than ever before. It's no longer enough to simply provide a service - companies who want to stay in business must also provide impeccable service with such consistency, integrity and creativity that people who experience it will not only keep coming back for more, but recommend your business to their friends, families, and colleagues. The Customer Rules is entirely focused on one ultimate goal: to help you, no matter what your position or job title, secure the most revenue-boosting asset you could wish for: a reputation for excellent service. Lee Cockerell, former Executive Vice President of Operations at Disney World - a company which has redefined what a business can do for their customers - shows you how: from why you should 'Never say no - except No Problem' to asking yourself 'What Would Mum Do?'. His 39 easy-to-follow rules apply to any industry and any company, large, small, public, private, online or High Street. The principles revealed in this book, tried and tested in one of the world's happiest environments, can give you everything you need to truly connect with your customers.

"It's not the magic that makes it work; it's the way we work that makes it magic."
The secret for creating "magic" in our careers, our organizations, and our lives is simple: outstanding leadership--the kind that inspires employees, delights customers, and achieves extraordinary business results.
No one knows more about this kind of leadership than Lee Cockerell, the man who ran "Walt Disney World"(R) Resort operations for over a decade. And in "Creating Magic," he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world's number one vacation destination. But as Lee demonstrates, great leadership isn't about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include:
Everyone is important.
Make your people your brand.
Burn the free fuel: appreciation, recognition, and encouragement.
Give people a purpose, not just a job.
Combining surprising business wisdom with insightful and entertaining stories from Lee's four decades on the front lines of some of the world's best-run companies, "Creating Magic "shows all of us - from small business owners to managers at every level - how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.