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The history of drug abuse prevention campaigns suggests limitations
in producing measurable changes in behavior. In the past, there was
concern over the possibility of such publicity actually encouraging
interest in drug use, rather than discouraging such behavior.
Although little or no scientifically sound empirical evidence has
been found to support such a view, several social science textbooks
still refer to this as something of which to be wary. Reviews of
early research appear to indicate inadequate methods and a lack of
rigor in theory testing. In recent years, however, research in
communication and its uses in drug abuse prevention has become
considerably more sophisticated, and communication is being used
far more effectively. In this book, the editors bring together some
of the most successful drug abuse prevention researchers in the
country -- along with other experts in this field or in persuasive
communication -- to address use and effects of both mass media and
interpersonal strategies. This collection illustrates just how far
the study of public influence through mass media has come,
especially regarding such a vital, relevant issue as drug abuse
prevention.
This volume examines this rapidly growing and changing field by
applying a unified framework that integrates both interpersonal and
mass communication investigations into theoretical and applied
issues. br br Using a systems perspective as the organizational
framework, relevant issues in the communication of health care,
ranging from micro to macro levels, are discussed. The contributors
recognize communication as a major factor affecting health today
and therefore go beyond examinations of health communication as
simply a dissemination of information regarding diseases,
diagnoses, and treatments to show it as a much larger and more
complex field with applications to all levels and forms of
communication. br br Communication and Health has as its three main
objecties: br br * providing a comprehensive, detailed, and up
to-date picture of health communication br br * applying an
integrated, logical structure to the field br br * making a clear,
strong statement regarding the state of healthcommunication and
examining its future prospects br br The contributors address such
issues as provider-patient communication, health care teams, health
care organizations, public health campaigns, and health education,
and then discuss the factors that affect the processing of health
information. Also included are examinations of changes in
communication use within interpersonal, small group, and
organizational health care contexts as well as the use of mass
media and other sources for public health campaigns and for raising
public awareness of health issues on a day-to-day basis. br br i
Communication and Health /i fills a void in current literature on
this field by serving as both a reference forprofessionals and
researchers and as a textbook for advanced undergraduate and
graduate level students in a multitude of courses. br
Originally published in 1988, the purpose of this book was to
explore the interrelations among communication, social cognition
and affect. The contributors, selected by the editors, were some of
the best known in their fields and they significantly added to the
knowledge of this interdisciplinary domain at the time. In late
April 1986 the authors met at a conference centre at the University
of Kentucky. They presented first drafts of their chapters and
exchanged ideas. Out of these interactions came this book, which
has a broad interest across several areas of psychology and
communication. While answering a number of questions, the authors
also posed others for future examination.
The history of drug abuse prevention campaigns suggests limitations
in producing measurable changes in behavior. In the past, there was
concern over the possibility of such publicity actually encouraging
interest in drug use, rather than discouraging such behavior.
Although little or no scientifically sound empirical evidence has
been found to support such a view, several social science textbooks
still refer to this as something of which to be wary. Reviews of
early research appear to indicate inadequate methods and a lack of
rigor in theory testing. In recent years, however, research in
communication and its uses in drug abuse prevention has become
considerably more sophisticated, and communication is being used
far more effectively. In this book, the editors bring together some
of the most successful drug abuse prevention researchers in the
country -- along with other experts in this field or in persuasive
communication -- to address use and effects of both mass media and
interpersonal strategies. This collection illustrates just how far
the study of public influence through mass media has come,
especially regarding such a vital, relevant issue as drug abuse
prevention.
Originally published in 1988, the purpose of this book was to
explore the interrelations among communication, social cognition
and affect. The contributors, selected by the editors, are some of
the best known in their fields and they significantly added to the
knowledge of this interdisciplinary domain at the time. In late
April 1986 the authors met at a conference centre at the University
of Kentucky. They presented first drafts of their chapters and
exchanged ideas. Out of these interactions came this book, which
has a broad interest across several areas of psychology and
communication. While answering a number of questions, the authors
also posed other questions for future examination.
This volume examines this rapidly growing and changing field by
applying a unified framework that integrates both interpersonal and
mass communication investigations into theoretical and applied
issues.
Using a systems perspective as the organizational framework,
relevant issues in the communication of health care, ranging from
micro to macro levels, are discussed. The contributors recognize
communication as a major factor affecting health today and
therefore go beyond examinations of health communication as simply
a dissemination of information regarding diseases, diagnoses, and
treatments to show it as a much larger and more complex field with
applications to all levels and forms of communication.
Communication and Health has as its three main objecties:
* providing a comprehensive, detailed, and up to-date picture of
health communication
* applying an integrated, logical structure to the field
* making a clear, strong statementregarding the state of health
communication and examining its future prospects
The contributors address such issues as provider-patient
communication, health care teams, health care organizations, public
health campaigns, and health education, and then discuss the
factors that affect the processing of health information. Also
included are examinations of changes in communication use within
interpersonal, small group, and organizational health care contexts
as well as the use of mass media and other sources for public
health campaigns and for raising public awareness of health issues
on a day-to-day basis.
"Communication and Health" fills a void in current literature on
this field by serving as both a reference forprofessionals and
researchers and as a textbook for advanced undergraduate and
graduate level students in a multitude of courses.
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