This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

Traduccion al Espanol por Luis Martinez, Antonio Valle y Josep Casas, (G2, Gobierno y Gestion de TI), del libro "Basic Service Management" de Rob England La Gestion de Servicios es un concepto potente que podria cambiar la manera en la que funciona su organizacion. Esta es una guia de bolsillo sobre como dirigir y operar cualquier empresa desde el punto de vista de los servicios que proporciona. Tanto si esta en el sector productivo, de distribucion, tecnologias de la informacion (TI), administracion publica u organizaciones sin animo de lucro; este libro le servira de introduccion a la gestion de servicios. Le pondra en el camino hacia los servicios de "nivel oro," o solo hasta donde usted necesite.