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Business-to-Business Marketing (2nd ed): K.M. Makhitha, M C Cant Business-to-Business Marketing (2nd ed)
K.M. Makhitha, M C Cant
Sold By Aristata Bookshop - Fulfilled by Loot
R472 Discovery Miles 4 720 Ships in 4 - 6 working days

Business-to-Business Marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.

Marketing Management - A South African Perspective (Paperback, 2nd edition): M C Cant, C. H. van Heerden Marketing Management - A South African Perspective (Paperback, 2nd edition)
M C Cant, C. H. van Heerden 1
Sold By Aristata Bookshop - Fulfilled by Loot
R612 Discovery Miles 6 120 Ships in 4 - 6 working days

Marketing has never been more important than it is today. With marketers competing globally, and with the increased use of social media for marketing, more and more companies are understanding that they need to add value to their products and services and enhance and manage the customer experience. In order to meet the expectations of today's demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and of how they can use them to attract and keep customers.

Marketing Management - A South African Perspective (Paperback, 4th Edition) - Slight damage (Paperback, 4th Edition): M C Cant,... Marketing Management - A South African Perspective (Paperback, 4th Edition) - Slight damage (Paperback, 4th Edition)
M C Cant, C. H. van Heerden
Sold By AFRICA ONLINE RETAIL (PTY) LTD - Fulfilled by Loot
R653 R603 Discovery Miles 6 030 Save R50 (8%) Ships in 1 - 3 working days

With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers. With a user-friendly layout highlighting definitions, examples, case studies and websites, this fourth edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing — at a practical and academic level. Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.

Public Relations - Theory & Practice (Paperback, 2nd edition): L. Fourie, M C Cant Public Relations - Theory & Practice (Paperback, 2nd edition)
L. Fourie, M C Cant
Sold By Aristata Bookshop - Fulfilled by Loot
R428 Discovery Miles 4 280 Ships in 4 - 6 working days

South Africa has been in the international spotlight for a number of reasons in the past few years, some of them negative, which has posed challenges to PR companies. More and more businesses are realising the importance of a good reputation and the value of publicising their positive achievements.

Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.

Features that set this book apart from the competition include the following:

  • It covers the PR process in a practical manner.
  • Highlights the importance of PR research activities, and places special emphasis on the role of the media in PR, and the differences between traditional and online media.
  • Addresses ethics and corporate social responsibility in PR.
  • Each chapter comes with a case study to illustrate the theoretical principles.
  • Discussion questions are included at the end of each chapter.
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