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Hospitality and Tourism Marketing explains the readers the process
of marketing in the hospitality and tourism industry. It talks
about the marketing environment of the tourism and hospitality
sector and the role of social media marketing in this field. Also
discussed in the book is the role of consumer behavior in the
hospitality and tourism market, the organizational strategy and
marketing communication, the impact of marketing on the hospitality
and tourism sector, management of the marketing tactics and the
prospects of marketing in the hospitality and tourism sector, so as
to provide people with basic understanding of the marketing in this
industry.
Service Management Principles for Hospitality and Tourism gives an
introduction to hospitality and tourism and talks about the role of
communication in this sector. It brings the focus of the readers to
food service management and the aspect of marketing in the
hospitality industry. Also discussed in the book is the quality
management in the hospitality industry, the role of customer
satisfaction in this sector, the management of corporate travel and
tourists, the management in technological and networking sense, the
challenges that lie in the hospitality and tourism sector and the
future that the sector may undergo. The readers are provided with
the basic knowledge on all the possible aspects of the management
of hospitality and tourism sector.
The book Capacity Building in the Tourism Sector: A Few Lessons for
Government emphasizes on the role of governments around the world
in improving the conditions and environment for tourism. It
emphasizes on the need for skilling up the local people, building
proper infrastructure, providing primary and basic education to the
locals, enhancing the trade market and local craftsmen and
maintenance of the tourist spots and various other things that aim
at capacity building for tourism. It explains the manner in which
each of these things can enhance the tourism sector and help in
reaping better returns.
Purchasing and Costing for the Hospitality Industry introduces the
readers to the hospitality industry and defines the purchasing and
costing in the industry and gives an overview of it. It discusses
the functions and the key areas in the field of purchasing in the
hospitality industry. Also discussed in the book are the
specifications, objectives and the assessment of purchasing, the
importance that the process of costing holds in the hospitality
industry and the process of cost evaluation and control. It also
gives insight on the standard procedure and policies that are
followed in the purchasing and costing processes.
This book explores the links between the hurriedly growing miracle
of social entrepreneurship and the international tourism and
hospitality industry. This book takes as its key approach the role
of entrepreneurship in the context of regional, local and national
tourism development. The book's addresses the topic from many
different perspectives, disciplinary backgrounds and geographic
areas. This book discovers women empowerment through tourism with
social entrepreneurship viewpoint.
In order to integrate responsible business practices into
day-to-day operations, this book covers the latest information on
various facets and departments of the hotel and issues affecting
the industry, It will equip aspiring restaurant owners to master a
broad variety of start-up issues and gain the solid footing they
will need to ensure the restaurant's ongoing success. This is an
up-to-date, dynamic learning resource for students and
professionals alike.
This book examines the business economics and investment aspects of
major components of the travel industry, including airlines,
hotels, casinos, amusement and theme parks and tourism. Discussing
the main issues in travel and tourism intermediation focuses on the
determinants of tourism demand represent a significant share of the
tourism economics literature. The textbook provides an excellent
introduction for students to appreciate the relevance of economic
analysis to the solution of real life tourism issues as well as its
importance for decision-making by both destination managers and
tourism operators.
Climate Change and Tourism examines various aspects of Climate
Change and Tourism including an extensive historical overview of
Climate Change & Tourism and related issues. It includes
importance of climate in the tourism industry, impact of climate
change and a detailed study on global warming. Provides the reader
with insights into the development of its history, so as to
understand the policies and practices to monitor climate change and
tourism.
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