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Greg Marshall and Mark Johnston, both of Rollins College, have
taken great effort to represent marketing management the way it is
actually practiced in successful organizations today. The 4th
edition, written for today's students in an interesting, lively,
professional tone, has received the exclusive endorsement of the
American Marketing Association as the recommended key resources for
the PCM exam. The content of the 4th edition reflects the major
trends in the managerial practice of marketing, and the pedagogy is
crafted around learning and teaching preferences in today's
classroom. Newly incorporated coverage includes the impact of the
COVID-19 pandemic on supply chain and crisis management, global
privacy practices among Big Tech, Robocalls with the new "TRACED
Act," influencer marketing, consumer marketing attention to
diversity, equity and inclusion, gender-based segmentation,
disruptive innovation and enhanced content focused on Gen Z
alongside many others! Additionally, 25 new key terms have been
added based on the rapid changes occurring to ensure currency. The
14-chapter framework, available in both print and digital versions,
is perfect for all course timetables and modalities. Marketing
Management, 4e provides a fully developed array of digital
interactives come to life through our integrated technology of
Connect. Connect features new video cases, application-based
activities, and marketing analytics exercises among several others!
Marketing Management, 4e provides a fully developed array of
application activities both at the end of each chapter and in
McGraw-Hill's Connect, along with marketing plan project
suggestions. Connect updates include new video cases featuring
companies such as FedEx, Marriott International, Domino's as well
as new Application-Based Activities specific to marketing
management. Keep your course current by subscribing to the
Marshall/Johnston Marketing Management blog
(https://marshall-johnstonmm.com), which brings current marketing
management issues to your class, complete with discussion
questions.
Trees are now in the public eye as never before. The threat of tree
diseases, the felling of street trees and the challenge of climate
change are just some of the issues that have put trees in the media
spotlight. At the same time, the trees in our parks, gardens and
streets are a vital resource that can deliver environmental, social
and economic benefits that make our towns and cities attractive,
green and healthy places. Ever since Roman times when amenity trees
were first planted in Britain, caring for those trees has required
specialist skills. This is mainly because of the challenges of
successfully integrating large trees into the urban environment and
the risks involved in working with them, often at height and in
close proximity to people, buildings and roads. But who are the
people with the specialist expertise to care for our amenity trees?
While professionals such as horticulturists, landscape architects,
conservationists and foresters have a role to play, it is the
arboriculturists who are the 'tree experts'. For centuries
arboriculture was often synonymous with forestry or considered an
aspect of horticulture, until it emerged in the nineteenth century
as a separate discipline. There are now some 22,000 people employed
in Britain's arboricultural industry, including practical tree
surgeons and arborists, local authority tree officers and
arboricultural consultants. This is the first book to trace the
history of Britain's professional tree experts, from the Roman
arborator to the modern chartered arboriculturist. It also
discusses the influences from continental Europe and North America
that have helped to shape British arboriculture over the centuries.
The Tree Experts will have particular appeal to those interested in
the natural and built environment, heritage landscapes, social
history and the history of gardening.
The trees which line many of the streets in our towns and cities
can often be regarded as part of a heritage landscape. Despite the
difficult conditions of an urban environment, these trees may live
for 100 years or more and represent 'living history' in the midst
of our modern streetscapes. This is the first book on the history
of Britain's street trees and it gives a highly readable,
authoritative and often amusing account of their story, from the
tree-lined promenades of the seventeenth century to the majestic
boulevards that grace some of our modern city centres. The impact
of the Victorian street tree movement is examined, not only in the
major cities but also in the rapidly developing suburbs that
continued to expand through the twentieth century. There are
fascinating descriptions of how street trees have helped to improve
urban conditions in spa towns and seaside resorts and also in
visionary initiatives such as the model villages, garden cities,
garden suburbs and new towns. While much of the book focuses on the
social and cultural history of our street trees, the last three
chapters look at the practicalities of how these trees have been
engineered into concrete landscapes. This includes the many threats
to street trees over the years, such as pollution, conflict with
urban infrastructure, pests and diseases and what is probably the
greatest threat in recent times - the dramatic growth in car
ownership. Street Trees in Britain will have particular appeal to
those interested in heritage landscapes, urban history and the
natural and built environment. Some of its themes were introduced
in the author's previous work, the widely acclaimed Trees in Towns
and Cities: A History of British Urban Arboriculture.
This is the first book on the history of trees in Britain's towns
and cities and the people who have planted and cared for them. It
is a highly readable and authoritative account of the trees in our
urban landscapes from the Romans to the present day, including
public parks, private gardens, streets, cemeteries and many other
open spaces. It charts how our appreciation of urban trees and
woodland has evolved into our modern understanding of the many
environmental, economic and social benefits of our urban forests. A
description is also given of the various threats to these trees
over the centuries, such as pollution damage during the Industrial
Revolution and the recent ravages of Dutch elm disease. Central and
local government initiatives are examined together with the
contribution of civic and amenity societies. However, this
historical account is not just a catalogue of significant events
but gives a deeper analysis by exploring fundamental issues such as
who owned those treed landscapes, why they were created and who had
access to them. The book concludes with the fascinating story of
how trees have contributed to efforts to improve urban conditions
through various 'visions of urban green' such as the model
villages, garden cities, garden suburbs and the new towns. Studies
in garden and landscape history have often been preoccupied with
those belonging to the rich and powerful. This book focuses
particularly on working people and the extent to which they have
been able to enjoy urban trees and greenspace. It will appeal to a
general readership, especially those with an interest in garden
history, heritage landscapes and the natural and built environment.
Its meticulous referencing will also ensure it is much appreciated
by students and academics pursuing further reading and research. It
is written by an internationally renowned arboriculturist who
combines a passion for trees with a sound understanding of British
social and cultural history.
In this extraordinary book, Mark Johnston sets out a new
understanding of personal identity and the self, thereby providing
a purely naturalistic account of surviving death.
Death threatens our sense of the importance of goodness. The
threat can be met if there is, as Socrates said, "something in
death that is better for the good than for the bad." Yet, as
Johnston shows, all existing theological conceptions of the
afterlife are either incoherent or at odds with the workings of
nature. These supernaturalist pictures of the rewards for goodness
also obscure a striking consilience between the philosophical study
of the self and an account of goodness common to Judaism,
Christianity, Hinduism, and Buddhism: the good person is one who
has undergone a kind of death of the self and who lives a life
transformed by entering imaginatively into the lives of others,
anticipating their needs and true interests. As a caretaker of
humanity who finds his or her own death comparatively unimportant,
the good person can see through death.
But this is not all. Johnston's closely argued claims that
there is no persisting self and that our identities are in a
particular way "Protean" imply that the good survive death. Given
the future-directed concern that defines true goodness, the good
quite literally live on in the onward rush of humankind. Every time
a baby is born a good person acquires a new face.
In this book, Mark Johnston argues that God needs to be saved
not only from the distortions of the "undergraduate atheists"
(Richard Dawkins, Christopher Hitchens, and Sam Harris) but, more
importantly, from the idolatrous tendencies of religion itself.
Each monotheistic religion has its characteristic ways of
domesticating True Divinity, of taming God's demands so that they
do not radically threaten our self-love and false righteousness.
Turning the monotheistic critique of idolatry on the monotheisms
themselves, Johnston shows that much in these traditions must be
condemned as false and spiritually debilitating.
A central claim of the book is that "supernaturalism" is
idolatry. If this is right, everything changes; we cannot place our
salvation in jeopardy by tying it essentially to the supernatural
cosmologies of the ancient Near East. Remarkably, Johnston
rehabilitates the ideas of the Fall and of salvation within a
naturalistic framework; he then presents a conception of God that
both resists idolatry and is wholly consistent with the
deliverances of the natural sciences.
Princeton University Press is publishing "Saving God" in
conjunction with Johnston's forthcoming book "Surviving Death,"
which takes up the crux of supernaturalist belief, namely, the
belief in life after death.
Tom 'Diver' Derrick VC DCM was Australia's most famous fighting
soldier of World War II. Derrick fought in five campaigns, won the
highest medals for bravery, and died of wounds sustained while
leading his men in the war's last stages. His career reached its
climax on the jungle-clad heights of Sattelberg in New Guinea,
where he won the Victoria Cross by spearheading the capture of
seemingly impregnable Japanese defences. The diaries Derrick kept
throughout his campaigns, from Tobruk to Tarakan, are among the
most important writings by any Australian soldier. Those diaries
and all his other known wartime correspondence and interviews are
published here for the first time in their entirety. 'Diver' had
only a rudimentary education, but his intelligence, humour,
ambition and fighting outlook shine through his words. Edited and
annotated by Mark Johnston, one of Australia's leading authorities
on World War II, this book provides unprecedented insights into the
mind and the remarkable career of one of Australia's most decorated
and renowned servicemen.
Caspar Hare makes an original and compelling case for
"egocentric presentism," a view about the nature of first-person
experience, about what happens when we see things from our own
particular point of view. A natural thought about our first-person
experience is that "all and only the things of which I am aware are
present to me." Hare, however, goes one step further and claims,
counterintuitively, that the thought should instead be that "all
and only the things of which I am aware are present." There is, in
other words, something unique about me and the things of which I am
aware.
"On Myself and Other, Less Important Subjects" represents a new
take on an old view, known as solipsism, which maintains that
people's experiences give them grounds for believing that they have
a special, distinguished place in the world--for example, believing
that only they exist or that other people do not have conscious
minds like their own. Few contemporary thinkers have taken
solipsism seriously. But Hare maintains that the version of
solipsism he argues for is in indeed defensible, and that it is
uniquely capable of resolving some seemingly intractable
philosophical problems--both in metaphysics and ethics--concerning
personal identity over time, as well as the tension between
self-interest and the greater good.
This formidable and tightly argued defense of a seemingly
absurd view is certain to provoke debate.
Caspar Hare makes an original and compelling case for "egocentric
presentism," a view about the nature of first-person experience,
about what happens when we see things from our own particular point
of view. A natural thought about our first-person experience is
that "all and only the things of which I am aware are present to
me." Hare, however, goes one step further and claims,
counterintuitively, that the thought should instead be that "all
and only the things of which I am aware are present." There is, in
other words, something unique about me and the things of which I am
aware. On Myself and Other, Less Important Subjects represents a
new take on an old view, known as solipsism, which maintains that
people's experiences give them grounds for believing that they have
a special, distinguished place in the world--for example, believing
that only they exist or that other people do not have conscious
minds like their own. Few contemporary thinkers have taken
solipsism seriously. But Hare maintains that the version of
solipsism he argues for is in indeed defensible, and that it is
uniquely capable of resolving some seemingly intractable
philosophical problems--both in metaphysics and ethics--concerning
personal identity over time, as well as the tension between
self-interest and the greater good. This formidable and tightly
argued defense of a seemingly absurd view is certain to provoke
debate.
Following Mark Johnston"s acclaimed illustrated histories of the
7th and 9th Australian Divisions, this is his long-awaited history
of the 6th Australian Division: the first such history ever
published. The 6th was a household name during World War II. It was
the first division raised in the Second Australian Imperial Force,
the first division to go overseas and the first to fight. Its
success in that fight, in Libya in 1941, indicated that the
standard established in the Great War would be continued. General
Blamey and nearly every other officer who became wartime army,
corps and divisional commanders were once members of the 6th
Division. Through photographs and an authoritative text, this book
tells their story and the story of the proud, independent and tough
troops they commanded.
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Secret Agent (Paperback, Ed)
Robyn Freedman Spizman, Mark Johnston
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R329
R290
Discovery Miles 2 900
Save R39 (12%)
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Ships in 10 - 15 working days
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LISTEN UP PEOPLE, because we've got a problem here. It's time to
get really worried, and by that I mean majorly concerned, about
Kyle Parker. he used to be a cool guy. Okay, not the smartest kid
at school or the best looking, but he could always hold his own.
Until recently. Until he failed to notice that Lucinda (who, btw,
is really hot) has been following him around for weeks. Or that a
volleyball was coming straight for his face during gym. But can you
blame him at a time like this?
In case you haven't heard, Kyle's mom kicked his dad out of the
house. Why? Because of a book. Kyle's dad's book. The one he's been
writing and can't get published. Which means he can't make any
money. Which means he can't support his family. So it's the big D.
Divorce. Unless Kyle can pull a fast one and fake out the most
famous editor in New York City.
How?
By going undercover. Secret. Top secret. That's right. Kyle Parker
is about to become his dad's secret agent. So pay attention because
he's going to need all the help he can get.
Two men struggle to survive - trapped in an isolated coastal inlet
while being hunted by outlaw bikers.
Agroforestry is a system of land use in which both agriculture and
forestry production are intermingled. All over the world, farmers
have had a long tradition of planting trees on their fields and
pastures. The major objective of this book is to review the history
of agroforestry development in the region and this progress is
found to be slower than in other regions of North lmerica in spite
of various benefits that could be generated from agroforestry
practices. This book reviews the state of agroforestry in the
Prairie Provinces of Canada and describes various types of
agroforestry that have developed historically.
How tiny variations in our personal DNA can determine how we look,
how we behave, how we get sick, and how we get well. News stories
report almost daily on the remarkable progress scientists are
making in unraveling the genetic basis of disease and behavior.
Meanwhile, new technologies are rapidly reducing the cost of
reading someone's personal DNA (all six billion letters of it).
Within the next ten years, hospitals may present parents with their
newborn's complete DNA code along with her footprints and APGAR
score. In Genetic Twists of Fate, distinguished geneticists Stanley
Fields and Mark Johnston help us make sense of the genetic
revolution that is upon us. Fields and Johnston tell real life
stories that hinge on the inheritance of one tiny change rather
than another in an individual's DNA: a mother wrongly accused of
poisoning her young son when the true killer was a genetic
disorder; the screen siren who could no longer remember her lines
because of Alzheimer's disease; and the president who was treated
with rat poison to prevent another heart attack. In an engaging and
accessible style, Fields and Johnston explain what our personal DNA
code is, how a few differences in its long list of DNA letters
makes each of us unique, and how that code influences our
appearance, our behavior, and our risk for such common diseases as
diabetes or cancer.
Fighting The Enemy, first published in 2000, is about men with the
job of killing each other. Based on the wartime writings of
hundreds of Australian front-line soldiers during World War II,
this powerful and resonant book contains many moving descriptions
of high emotion and drama. Soldiers' interactions with their
enemies are central to war and their attitudes to their adversaries
are crucial to the way wars are fought. Yet few books look in
detail at how enemies interpret each other. This book is an
unprecedented and thorough examination of the way Australian combat
soldiers interacted with troops from the four powers engaged in
World War II: Germany, Italy, Vichy France and Japan. Each opponent
has themes peculiar to it: the Italians were much ridiculed; the
Germans were the most respected of enemies; the Vichy French were
regarded with ambivalence; while the Japanese were the subject of
much hostility, intensified by the real threat of occupation.
At the Front Line draws on a plethora of letters, diaries and
documents written by over 300 Australian soldiers in the field to
present a picture of the hardships and triumphs of their wartime
experience. Mark Johnston analyses the suffering of front-line
soldiers caused not only by the opposing force, but also by the
conditions imposed by their own army. The book details the physical
and psychological pressures of life at the front and shows how
soldiers survived or surrendered to unbearable environments, fear,
boredom and the constant threat of impending death. The myths of
mateship and equanimity are brought under scrutiny. Much hostility
can be explained by competition between ranks and the perceived
hostility of superiors. The author investigates the immense strain
that led to many breakdowns and the characteristic forebearance
that saw so many others through.
Fighting The Enemy, first published in 2000, is about men with the
job of killing each other. Based on the wartime writings of
hundreds of Australian front-line soldiers during World War II,
this powerful and resonant book contains many moving descriptions
of high emotion and drama. Soldiers' interactions with their
enemies are central to war and their attitudes to their adversaries
are crucial to the way wars are fought. Yet few books look in
detail at how enemies interpret each other. This book is an
unprecedented and thorough examination of the way Australian combat
soldiers interacted with troops from the four powers engaged in
World War II: Germany, Italy, Vichy France and Japan. Each opponent
has themes peculiar to it: the Italians were much ridiculed; the
Germans were the most respected of enemies; the Vichy French were
regarded with ambivalence; while the Japanese were the subject of
much hostility, intensified by the real threat of occupation.
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Material Constitution - A Reader (Paperback)
Michael Rea; Contributions by Michael B Burke, Hugh S Chandler Roderick M Chisholm, Frederick C. Doepke, Peter T. Geach, …
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R2,370
Discovery Miles 23 700
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The only anthology available on material constitution, this book
collects important recent work on well known puzzles in metaphysics
and philosophy of mind. The extensive, clearly written introduction
helps to make the essays accessible to a wide audience.
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