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ISE Marketing Management (Paperback, 4th edition)
Loot Price: R1,823
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ISE Marketing Management (Paperback, 4th edition)
Expected to ship within 12 - 17 working days
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Greg Marshall and Mark Johnston, both of Rollins College, have
taken great effort to represent marketing management the way it is
actually practiced in successful organizations today. The 4th
edition, written for today's students in an interesting, lively,
professional tone, has received the exclusive endorsement of the
American Marketing Association as the recommended key resources for
the PCM exam. The content of the 4th edition reflects the major
trends in the managerial practice of marketing, and the pedagogy is
crafted around learning and teaching preferences in today's
classroom. Newly incorporated coverage includes the impact of the
COVID-19 pandemic on supply chain and crisis management, global
privacy practices among Big Tech, Robocalls with the new "TRACED
Act," influencer marketing, consumer marketing attention to
diversity, equity and inclusion, gender-based segmentation,
disruptive innovation and enhanced content focused on Gen Z
alongside many others! Additionally, 25 new key terms have been
added based on the rapid changes occurring to ensure currency. The
14-chapter framework, available in both print and digital versions,
is perfect for all course timetables and modalities. Marketing
Management, 4e provides a fully developed array of digital
interactives come to life through our integrated technology of
Connect. Connect features new video cases, application-based
activities, and marketing analytics exercises among several others!
Marketing Management, 4e provides a fully developed array of
application activities both at the end of each chapter and in
McGraw-Hill's Connect, along with marketing plan project
suggestions. Connect updates include new video cases featuring
companies such as FedEx, Marriott International, Domino's as well
as new Application-Based Activities specific to marketing
management. Keep your course current by subscribing to the
Marshall/Johnston Marketing Management blog
(https://marshall-johnstonmm.com), which brings current marketing
management issues to your class, complete with discussion
questions.
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