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The Routledge Companion to Critical Marketing brings together the
latest research in Critical Marketing Studies in one authoritative
and convenient volume. The world's leading scholars and rising
stars collaborate here to provide a survey of this lively
subdiscipline. In doing so they demonstrate how a critical approach
yields an enriched understanding of marketing theory and practice,
its role in society, and its relationship with consumers
themselves. It is the first attempt to capture the state of
Critical Marketing research in many years. As such, this seminal
work is unmissable for scholars and students of marketing and
consumer research as well as those exploring sociology, media
studies, anthropology and consumption scholarship more generally.
The study and teaching of marketing as a university subject is
generally understood to have originated in America during the early
20th century emerging as an applied branch of economics. This book
tells a different story describing the influence of the German
Historical School on institutional economists and economic
historians who pioneered the study of marketing in America and
Britain during the late 19th and early 20th centuries. Drawing from
archival materials at the University of Wisconsin, Harvard Business
School, and the University of Birmingham, this book documents the
early intellectual genealogy of marketing science and traces the
ideas that early American and British economists borrowed from
German scholars to study and teach marketing. Early marketing
scholars both in America and Britain openly credited the German
School, and its ideology based on social welfare and distributive
justice was a strong motivation for many institutional economists
who studied marketing in America, predating the modern
macro-marketing school by many decades. Challenging many
traditional beliefs, this book provides an authoritative new
narrative of the origins of marketing thought. It will be of great
interest to educators, scholars and advanced students with an
interest in marketing theory and history, and in the history of
economic thought.
This collection of articles deal with marketing history and the
history of marketing thought, placing these subjects within a
marketing management context. Despite the crucial role that
historical research can play in expanding our understanding of
marketing, studies of the history of marketing are thin on the
ground. This volume aims to address this gap. Topics include the
history of the Boston Consulting Group's growth-share matrix,
branding, the emergence of marketing schools of thought,
managerialism, the marketing concept, relationship marketing,
scientific management and marketing, and critical marketing
studies. The introduction discusses the three themes that run
through the collection: historical method, marketing history, and
the history of marketing thought. This book was originally
published as a special issue of the Journal of Marketing
Management.
The Routledge Companion to Marketing History is the first
collection of readings that surveys the broader field of marketing
history, including the key activities and practices in the
marketing process. With contributors from leading international
scholars working in marketing history, this companion provides nine
country-specific histories of marketing practice as well as a broad
analysis of the field, including: the histories of advertising,
retailing, channels of distribution, product design and branding,
pricing strategies, and consumption behavior. While other
collections have provided an overview of the history of marketing
thought, this is the first of its kind to do so from the
perspective of companies, industries, and even whole economies. The
Routledge Companion to Marketing History ranges across many
countries and industries, engaging in substantive detail with
marketing practices as they were performed in a variety of
historical periods extending back to ancient times. It is not to be
missed by any historian or student of business.
Expanding disciplinary Space: On the Potential of Critical
Marketing provides an introduction to the major perspectives in
critical marketing studies. It contains theoretical reflections on
critical marketing whilst building on the key concepts and ideas,
which are vital to the subject, through detailed empirical studies.
An international collection of marketing experts discuss the
eclectic character and potential of the critical turn within
marketing theory and practice. Chapters explore topics such as
marketing academia, consumer research, political marketing,
marketing ethics, postcolonial epistemic ideology in marketing,
marketing theory, and marketing for community development. The text
is essential reading for all those interested in contemporary
developments in marketing theory and practice irrespective of the
discipline from which they originate. This book was originally
published as a special issue of the Journal of Marketing
Management.
The study and teaching of marketing as a university subject is
generally understood to have originated in America during the early
20th century emerging as an applied branch of economics. This book
tells a different story describing the influence of the German
Historical School on institutional economists and economic
historians who pioneered the study of marketing in America and
Britain during the late 19th and early 20th centuries. Drawing from
archival materials at the University of Wisconsin, Harvard Business
School, and the University of Birmingham, this book documents the
early intellectual genealogy of marketing science and traces the
ideas that early American and British economists borrowed from
German scholars to study and teach marketing. Early marketing
scholars both in America and Britain openly credited the German
School, and its ideology based on social welfare and distributive
justice was a strong motivation for many institutional economists
who studied marketing in America, predating the modern
macro-marketing school by many decades. Challenging many
traditional beliefs, this book provides an authoritative new
narrative of the origins of marketing thought. It will be of great
interest to educators, scholars and advanced students with an
interest in marketing theory and history, and in the history of
economic thought.
The Routledge Companion to Marketing History is the first
collection of readings that surveys the broader field of marketing
history, including the key activities and practices in the
marketing process. With contributors from leading international
scholars working in marketing history, this companion provides nine
country-specific histories of marketing practice as well as a broad
analysis of the field, including: the histories of advertising,
retailing, channels of distribution, product design and branding,
pricing strategies, and consumption behavior. While other
collections have provided an overview of the history of marketing
thought, this is the first of its kind to do so from the
perspective of companies, industries, and even whole economies. The
Routledge Companion to Marketing History ranges across many
countries and industries, engaging in substantive detail with
marketing practices as they were performed in a variety of
historical periods extending back to ancient times. It is not to be
missed by any historian or student of business.
The Routledge Companion to Critical Marketing brings together the
latest research in Critical Marketing Studies in one authoritative
and convenient volume. The world's leading scholars and rising
stars collaborate here to provide a survey of this lively
subdiscipline. In doing so they demonstrate how a critical approach
yields an enriched understanding of marketing theory and practice,
its role in society, and its relationship with consumers
themselves. It is the first attempt to capture the state of
Critical Marketing research in many years. As such, this seminal
work is unmissable for scholars and students of marketing and
consumer research as well as those exploring sociology, media
studies, anthropology and consumption scholarship more generally.
This collection of articles deal with marketing history and the
history of marketing thought, placing these subjects within a
marketing management context. Despite the crucial role that
historical research can play in expanding our understanding of
marketing, studies of the history of marketing are thin on the
ground. This volume aims to address this gap. Topics include the
history of the Boston Consulting Group's growth-share matrix,
branding, the emergence of marketing schools of thought,
managerialism, the marketing concept, relationship marketing,
scientific management and marketing, and critical marketing
studies. The introduction discusses the three themes that run
through the collection: historical method, marketing history, and
the history of marketing thought. This book was originally
published as a special issue of the Journal of Marketing
Management.
Written by a team of renowned experts in the field, Marketing: A
Critical Textbook provides a unique introduction and overview of
critical approaches to marketing. Ideally suited to advanced
students of marketing, the book uses examples and 'real world' case
studies to illustrate and discuss major alternative and critical
perspectives on the subject, enabling students to constructively
question the conventional assumptions, concepts and models with
which they are already familiar. - Explains and debates key
concepts in a clear, readable and concise manner. - Provides
practical and innovative demonstrations of abstract and difficult
concepts through classroom exercises and individual and group
activities. - Includes a glossary of critical marketing terms. -
Additional material on the companion website, including a full
Instructor's Manual and free access to full-text journal articles
for students.
Ideal as an introduction and as a quick reference, Key Concepts in
Critical Management Studies explores the essential concepts used
within the field today. Specially edited and written by a range of
international experts, key ideas are succinctly explained and
illustrated beyond a simple definition. Further reading suggestions
and cross-referencing provide the reader with means to develop
their knowledge further. With over 50 entries, from Actor Network
Theory to Utopianism, readers have instant access and explanation
of the most influential concepts in CMS literature. Clear and
engaging, this will provide strong support for all courses
involving critical management and is a perfect resource for anyone
with an interest in this field.
Bringing together the latest debates concerning the development of
marketing theory, featuring original contributions from a selection
of leading international authors, this collection aims to give
greater conceptual cohesion to the field, by drawing together the
many disparate perspectives and presenting them in one volume. The
contributors are all leading international scholars, chosen to
represent the intellectual diversity within marketing theory.
Divided into six parts, the Handbook covers the historical
development of marketing theory; its philosophical underpinnings;
major theoretical debates; the impact of theory on representations
of the consumer; the impact of theory on representations of the
marketing organisation and contemporary issues in marketing theory.
Ideal as an introduction and as a quick reference, Key Concepts in
Critical Management Studies explores the essential concepts used
within the field today. Specially edited and written by a range of
international experts, key ideas are succinctly explained and
illustrated beyond a simple definition. Further reading suggestions
and cross-referencing provide the reader with means to develop
their knowledge further. With over 50 entries, from Actor Network
Theory to Utopianism, readers have instant access and explanation
of the most influential concepts in CMS literature. Clear and
engaging, this will provide strong support for all courses
involving critical management and is a perfect resource for anyone
with an interest in this field.
Written by a team of renowned experts in the field, Marketing: A
Critical Textbook provides a unique introduction and overview of
critical approaches to marketing. Ideally suited to advanced
students of marketing, the book uses examples and 'real world' case
studies to illustrate and discuss major alternative and critical
perspectives on the subject, enabling students to constructively
question the conventional assumptions, concepts and models with
which they are already familiar. - Explains and debates key
concepts in a clear, readable and concise manner. - Provides
practical and innovative demonstrations of abstract and difficult
concepts through classroom exercises and individual and group
activities. - Includes a glossary of critical marketing terms. -
Additional material on the companion website, including a full
Instructor's Manual and free access to full-text journal articles
for students.
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