Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The 'pre-loved or pre-owned' clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.

* Takes a truly holistic and interdisciplinary approach to sustainable fashion management * Fashion Management is growing in popularity as a postgraduate degree throughout the world, with UK institutions particularly well recognised as course providers. Sustainability is increasingly covered as a core module. * Competing titles are either research-based and technical or focus on one specific area of fashion sustainability, such as materials. This text provides a much more comprehensive and interdisciplinary outlook as well as a practical approach, combining theory with practical application from a management perspective.

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout.

The book helps students to gain a better understanding of what sustainable fashion is and how it is implemented across the fashion industry, through business model innovations, innovative designs, new technology and digital approaches, and material innovations. Global case studies are employed throughout each chapter, including fashion companies and events of all sizes, alongside other pedagogical features to aid learning, including key learning points, chapter objectives, and textboxes explaining key terminology.

This is an essential textbook for those investigating sustainable fashion, whether from a design or management perspective, providing the knowledge and tools for a future career. It is designed to serve Fashion Business and Management, Fashion Marketing, Fashion Buying and Merchandising and Fashion Technology courses, at all levels, and will also be valuable reading for those already working within the fashion industry and studying for professional qualifications. Online resources include chapter-by-chapter PowerPoint slides and a test bank.

Table of Contents

Foreword

Part 1 – Management of Sustainable Fashion

Chapter 1

Emergence Of Sustainability And Its Management In The Fashion Industry

Management – art and science

Sustainability – definitions and meaning

Sustainability in fashion and sustainable fashion

Importance of sustainable fashion in the 21st century

Chapter 2

Sustainable Fashion – Company Perspective

Sustainability as a strategy

Issues in the fashion industry surrounding sustainable fashion

Case study - Understanding sustainability and value – the example of We Are Knitters

Chapter 3

Sustainable Fashion – consumer view

Sustainable fashion and consumer perceptions

New developments in sustainable fashion

Chapter 4

Circular economy

Evolution of the circular economy

Case study: Thinking outside the box – the example of Freitag

Business model innovations

The circular economy – zero waste fashion

Zero Waste Fashion – Pre-consumer Approaches

Zero Waste Fashion – Post-consumer Approaches

Opportunities and barriers to the circular economy

Case Study: Circularity in the Fashion Industry – The example of Hetty Rose

　

Part 2 Managing sustainable fashion through design

Foreword

Chapter 1

2.1 New system understanding for design

2.1.1 Redesigning industrial design processes

Chapter 2

2.2. Design for a circular economy

2.2.1. Intentional design for recycling

2.2.2 Design for alternative business models

Chapter 3

Slowing down the fashion system through design

Slow fashion and garment lifetimes

Designing value for secondhand fashion

Chapter 4

Designing carbon-neutral fashion

Responsibility, safety, and risk management

Transparency and code of conduct

Clean chemistry and ethical fashion

Control, trust, and crisis management

Chapter 5

Fashion design in a new paradigm

　

Part 3: Sustainability, Fashion, and Technology

Foreword

Chapter 1

3.1.1 The current scenario for fashion retail: from multichannel to omnichannel

3.1.1.1 The role of technology in omnichannel retailing

3.1.1.2 Consumer’ intake about the use of technology

3.1.1.3 Digital channels

3.1.2 The use of technology to promote sustainable behaviours

3.1.3 The importance of sustainability communication

Chapter 2

3.2 Digital Sustainability

3.2.1 Introduction

3.2.2 The impact of online shopping: returns

3.2.3 The nature of online shopping: the importance of touch and vision

3.2.4 The role of specific technologies

3.2.4.1 Image Interactive Technology

3.2.5. Sustainability communication and digital channels

3.2.5.1. The importance of narrative strategies in social media communication

3.2.6. Key developments and industry practices

Chapter 3

3.3 Digital Fashion

3.3.1. What is digital fashion?

3.3.1.1 Digital Fashion

3.3.1.2 Non fungible tokens (NFTs)

3.3.1.3Digital Fashion Marketplaces

3.3.1.4 The Metaverse

3.3.1.5 Digital Fashion Shows

3.3.2 Will digital fashion become mainstream? The importance of communication

3.3.3. Key developments and industry practices

3.3.4 Case Studies

Part 4: Material Innovations in Sustainable Fashion

Foreword

Chapter 1

4.1 Fibre Selection

4.1.1. 20th Century Production

4.1.2 Natural Fibres

4.1.2.1 Plant Fibres

4.1.2.2 Animal Fibres

4.1.2.3 Man-made (Manufactured) Fibres

4.1.3. 21st Century Developments

4.1.4. Case Study Task - Alternative fibres for textile production - Bananatex®

Chapter 2

4.2 Fabric Creation

4.2.1 Preparation of Raw Materials

4.2.2 Woven Fabrics

4.2.3 Knitted Fabrics

4.2.4 Nonwoven Fabrics

4.2.4.1 Leather

4.2.4.2. Case Study Task – The knitted jumper that used to be a pair of woven jeans – Innovations in Fabric Construction by We Are Knitters

Chapter 3

4.3 Fabric Finishes and Surface Design

4.3.1 Fabric Colouration – Overview

4.3.2 Fabric Preparation

4.3.3 Application of Colourants

4.3.4 Innovative Approach to Colouration

4.3.5 Case Study – Sustaina-jeans Innovation Capsule

　

Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The 'pre-loved or pre-owned' clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.