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Sustainable Fashion Management (Paperback): Claudia E. Henninger, Kirsi Niinimaki, Celina Jones, Marta Blazquez Sustainable Fashion Management (Paperback)
Claudia E. Henninger, Kirsi Niinimaki, Celina Jones, Marta Blazquez
R1,445 Discovery Miles 14 450 Ships in 9 - 15 working days

* Takes a truly holistic and interdisciplinary approach to sustainable fashion management * Fashion Management is growing in popularity as a postgraduate degree throughout the world, with UK institutions particularly well recognised as course providers. Sustainability is increasingly covered as a core module. * Competing titles are either research-based and technical or focus on one specific area of fashion sustainability, such as materials. This text provides a much more comprehensive and interdisciplinary outlook as well as a practical approach, combining theory with practical application from a management perspective.

Sustainable Fashion Management (Hardcover): Claudia E. Henninger, Kirsi Niinimaki, Celina Jones, Marta Blazquez Sustainable Fashion Management (Hardcover)
Claudia E. Henninger, Kirsi Niinimaki, Celina Jones, Marta Blazquez
R4,732 Discovery Miles 47 320 Ships in 12 - 17 working days

* Takes a truly holistic and interdisciplinary approach to sustainable fashion management * Fashion Management is growing in popularity as a postgraduate degree throughout the world, with UK institutions particularly well recognised as course providers. Sustainability is increasingly covered as a core module. * Competing titles are either research-based and technical or focus on one specific area of fashion sustainability, such as materials. This text provides a much more comprehensive and interdisciplinary outlook as well as a practical approach, combining theory with practical application from a management perspective.

Vintage Luxury Fashion - Exploring the Rise of the Secondhand Clothing Trade (Paperback, Softcover reprint of the original 1st... Vintage Luxury Fashion - Exploring the Rise of the Secondhand Clothing Trade (Paperback, Softcover reprint of the original 1st ed. 2018)
Daniella Ryding, Claudia E. Henninger, Marta Blazquez Cano
R4,739 Discovery Miles 47 390 Ships in 10 - 15 working days

Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The 'pre-loved or pre-owned' clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.

Vintage Luxury Fashion - Exploring the Rise of the Secondhand Clothing Trade (Hardcover, 1st ed. 2018): Daniella Ryding,... Vintage Luxury Fashion - Exploring the Rise of the Secondhand Clothing Trade (Hardcover, 1st ed. 2018)
Daniella Ryding, Claudia E. Henninger, Marta Blazquez Cano
R4,739 Discovery Miles 47 390 Ships in 10 - 15 working days

Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The 'pre-loved or pre-owned' clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.

Social Commerce - Consumer Behaviour in Online Environments (Hardcover, 1st ed. 2019): Rosy Boardman, Marta Blazquez, Claudia... Social Commerce - Consumer Behaviour in Online Environments (Hardcover, 1st ed. 2019)
Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding
R4,778 Discovery Miles 47 780 Ships in 10 - 15 working days

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

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