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Investigating the changing forms, dynamics and trajectories of the
artisan and craft sector, this timely book considers the
opportunities, challenges, and uncertainties associated with
artisanal businesses in new economic times. Exploring how artisanal
and craft products remain vibrant embodiments of tradition,
heritage, authenticity and creativity, the book explores how these
qualities are being harnessed and transformed to enable artisanal
businesses to exploit the opportunities presented by technological
innovation and evolving consumption patterns for their future
viability and vitality. Revolutionary advancement in digital
technologies offer 'game-changing' possibilities for artisanship
and craft, across a spectrum ranging from production practices to
e-commerce. But such technological advancements also present
challenges to how artisanship sustains its important 'traditional'
associations, and how it builds on its relationship with the
ethical, the sustainable and the local. Featuring an international
range of case studies, chapters exemplify how artisanal
organisations can revitalise their business models, using
innovative branding and marketing strategies, and entrepreneurship,
to utilise the best of both the past and the future. This
cutting-edge book will prove invaluable to students and scholars of
marketing, business studies and sociology who are interested in
contemporary innovation in artisanship and craft. With practical
advice from industry experts, it also serves as a useful resource
for practitioners and stakeholders within the artisanal and craft
sector who might be concerned with the impact of digitalisation on
the field.
This research-based book investigates the effects of digital
transformation on the cultural and creative sectors. Through cases
and examples, the book examines how artists and art institutions
are facing the challenges posed by digital transformation,
highlighting both positive and negative effects of the phenomenon.
With contributions from an international range of scholars, the
book examines how digital transformation is changing the way the
arts are produced and consumed. As relative late adopters of
digital technologies, the arts organizations are shown to be
struggling to adapt, as issues of authenticity, legitimacy,
control, trust, and co-creation arise. Leveraging a variety of
research approaches, the book identifies managerial implications to
render a collection that is valuable reading for scholars involved
with arts and culture management, the creative industries and
digital transformation more broadly.
This research-based book investigates the effects of digital
transformation on the cultural and creative sectors. Through cases
and examples, the book examines how artists and art institutions
are facing the challenges posed by digital transformation,
highlighting both positive and negative effects of the phenomenon.
With contributions from an international range of scholars, the
book examines how digital transformation is changing the way the
arts are produced and consumed. As relative late adopters of
digital technologies, the arts organizations are shown to be
struggling to adapt, as issues of authenticity, legitimacy,
control, trust, and co-creation arise. Leveraging a variety of
research approaches, the book identifies managerial implications to
render a collection that is valuable reading for scholars involved
with arts and culture management, the creative industries and
digital transformation more broadly.
This book examines the impact of the continuing COVID-19 crisis on
consumers and businesses. With stay-at-home orders and social
distancing measures mandated by governments worldwide, businesses
have made significant adjustments to adapt to the sudden changes
caused by the pandemic. The book aims to understand what settling
and thriving in the "new normal" have meant for businesses around
the world. This book is divided into sections on production,
consumption, and entrepreneurship and explores how consumer
psychology has changed while also evaluating new digital business
opportunities afforded by the pandemic. By bringing together
psychology and marketing scholars, this interdisciplinary book will
inform research on how businesses adapt to crises.
Despite being vastly different both socially and economically, art
and fashion are increasingly converging to collaborate in mutually
advantageous ways. This book discusses the mutual benefits of
collaboration through analysis of successful case studies,
including corporate art collections and museums, patronage and
sponsorship initiatives, and art-based brand management in the
fashion sector. It provides a categorization of the strategies that
fashion firms employ when they join the art world and illustrates
how art and fashion brands can interact strategically at different
levels. This book will be a valuable resource to researchers,
providing an enhanced understanding of the potential of
artification for managing brands and products.
Despite being vastly different both socially and economically, art
and fashion are increasingly converging to collaborate in mutually
advantageous ways. This book discusses the mutual benefits of
collaboration through analysis of successful case studies,
including corporate art collections and museums, patronage and
sponsorship initiatives, and art-based brand management in the
fashion sector. It provides a categorization of the strategies that
fashion firms employ when they join the art world and illustrates
how art and fashion brands can interact strategically at different
levels. This book will be a valuable resource to researchers,
providing an enhanced understanding of the potential of
artification for managing brands and products.
Taking a new approach to a relatively underexplored area, this book
examines the concept of authenticity and its relevance to marketing
management. The author draws on several disciplines, including
arts, philosophy, sociology and psychology, as well as focusing on
important sub-fields within the field of marketing such as consumer
behaviour and tourism. Presenting data from interviews with
managers and consumers, and summarising and critiquing recent
developments within the field, From Arts to Marketing is a timely
and much-needed addition to literature and will be useful to those
researching consumer behaviour, brand management and marketing more
generally.
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Nadine Gordimer
Paperback
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R398
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Discovery Miles 3 300
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