Consumption, Production, and Entrepreneurship in the Time of Coronavirus - A Business Perspective of the Pandemic (Hardcover, 1st ed. 2022)

This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the "new normal" have meant for businesses around the world. This book is divided into sections on production, consumption, and entrepreneurship and explores how consumer psychology has changed while also evaluating new digital business opportunities afforded by the pandemic. By bringing together psychology and marketing scholars, this interdisciplinary book will inform research on how businesses adapt to crises.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	April 2022
First published:	2022
Editors:	Elena Gallitto • Marta Massi • Paul Harrison
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	208
Edition:	1st ed. 2022
ISBN-13:	978-3-03-093168-1
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-03-093168-4
Barcode:	9783030931681

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