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Books > Business & Economics > Business & management > Sales & marketing
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Consumption, Production, and Entrepreneurship in the Time of Coronavirus - A Business Perspective of the Pandemic (Hardcover, 1st ed. 2022)
Loot Price: R4,362
Discovery Miles 43 620
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Consumption, Production, and Entrepreneurship in the Time of Coronavirus - A Business Perspective of the Pandemic (Hardcover, 1st ed. 2022)
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This book examines the impact of the continuing COVID-19 crisis on
consumers and businesses. With stay-at-home orders and social
distancing measures mandated by governments worldwide, businesses
have made significant adjustments to adapt to the sudden changes
caused by the pandemic. The book aims to understand what settling
and thriving in the "new normal" have meant for businesses around
the world. This book is divided into sections on production,
consumption, and entrepreneurship and explores how consumer
psychology has changed while also evaluating new digital business
opportunities afforded by the pandemic. By bringing together
psychology and marketing scholars, this interdisciplinary book will
inform research on how businesses adapt to crises.
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