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The Poll With A Human Face - The National Issues Convention Experiment in Political Communication (Paperback): Maxwell McCombs,... The Poll With A Human Face - The National Issues Convention Experiment in Political Communication (Paperback)
Maxwell McCombs, Amy Reynolds
R1,472 Discovery Miles 14 720 Ships in 12 - 17 working days

In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nationally. They spent three days in small group discussions of major public issues and participated in two live PBS telecasts moderated by Jim Lehrer where they questioned Vice President Al Gore and four contenders for the Republican presidential nomination. This experiment in democracy was an innovative step that engaged the ongoing debate about mass communication and democracy. The Poll With a Human Face details this innovative event, the arguments and logic behind it, the experiences of the delegates and journalists involved in the NIC, and social science research analyzing the news coverage and its effects. This book is both a specific case study of the NIC and a broad scale contribution to the discipline of political communication.

The Power of Information Networks - New Directions for Agenda Setting (Hardcover): Lei Guo, Maxwell McCombs The Power of Information Networks - New Directions for Agenda Setting (Hardcover)
Lei Guo, Maxwell McCombs
R4,438 Discovery Miles 44 380 Ships in 12 - 17 working days

The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research. The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects.

The Power of Information Networks - New Directions for Agenda Setting (Paperback): Lei Guo, Maxwell McCombs The Power of Information Networks - New Directions for Agenda Setting (Paperback)
Lei Guo, Maxwell McCombs
R1,414 Discovery Miles 14 140 Ships in 12 - 17 working days

The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research. The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects.

The Poll With A Human Face - The National Issues Convention Experiment in Political Communication (Hardcover): Maxwell McCombs,... The Poll With A Human Face - The National Issues Convention Experiment in Political Communication (Hardcover)
Maxwell McCombs, Amy Reynolds
R4,151 Discovery Miles 41 510 Ships in 12 - 17 working days

In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nationally. They spent three days in small group discussions of major public issues and participated in two live PBS telecasts moderated by Jim Lehrer where they questioned Vice President Al Gore and four contenders for the Republican presidential nomination. This experiment in democracy was an innovative step that engaged the ongoing debate about mass communication and democracy.
"The Poll With a Human Face " details this innovative event, the arguments and logic behind it, the experiences of the delegates and journalists involved in the NIC, and social science research analyzing the news coverage and its effects. This book is both a specific case study of the NIC and a broad scale contribution to the discipline of political communication.

Contemporary Public Opinion - Issues and the News (Hardcover): Maxwell McCombs Contemporary Public Opinion - Issues and the News (Hardcover)
Maxwell McCombs
R5,475 Discovery Miles 54 750 Ships in 12 - 17 working days

This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.

Contemporary Public Opinion - Issues and the News (Paperback): Maxwell McCombs Contemporary Public Opinion - Issues and the News (Paperback)
Maxwell McCombs
R1,185 Discovery Miles 11 850 Ships in 12 - 17 working days

This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.

Policy Analysis in the United States (Paperback): Michael O'Hare, Steven Smith, Erik Godwin, Michael Holland, Philip... Policy Analysis in the United States (Paperback)
Michael O'Hare, Steven Smith, Erik Godwin, Michael Holland, Philip Joyce, …
R804 Discovery Miles 8 040 Ships in 12 - 17 working days

Policy Analysis in the United States brings together contributions from some of the world's leading scholars and practitioners of public policy analysis including Beryl Radin, David Weimer, Rebecca Maynard, Laurence Lynn, and Guy Peters. This volume represents an indispensable companion to other volumes in the International Library of Policy Analysis series, enabling scholars to compare cross-nationally concepts and practices of public policy analysis in the media, sub-national governments, and many more institutional settings. The volume represents an invaluable contribution to public policy analysis and can be used widely in teaching at both graduate and undergraduate levels in schools of public affairs and public policy as well as in comparative politics and policy.

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