The beauty and diverse graphics found on porcelain enamel advertising has garnered interest from collectors worldwide. Here are some of the finest examples of advertising signs for petroleum, automobiles, gasoline, beer, paints and varnishes, telephone, tobacco, soda pop and more. Over 700 porcelain signs are included in this full color, informative book. Price guide included.

Of all the forms advertising has taken through the years, few have been as effective as those found on the dials of America's clocks. People want to know what time it is, and advertisers found creative ways to give them the time and "a message from their sponsors." The results are sought after by collectors around the world. For the first time, Mike Bruner has gathered together many of these examples of advertising ingenuity in one beautiful volume. From the wooden mechanical examples of the 1870s to the later neon electric models, the advertising clock is celebrated. In all over three hundred examples are illustrated with full color photographs. A price guide is included.

In the collectibles world, this durable antique art form is a perfect example of the old "forest for the trees" maxim. Despite their bold designs and colors, only recently have collectors caught on to the value of these antiques of Americana. And the hunt is on. Once posted in every corner of the nation, this durable art form has yet to shed its luster. At the turn of the century, porcelain enamel signs became a standard form of advertising, and they maintained their dominance until the 1970s. Taken down and tucked away, these signs are starting to re-emerge, more valuable than ever. As you page through hundreds of rich color photographs of the signs, learn everything, from how they were made to who was making them, and how many hundreds of dollars they're worth today.

Of the many media used by companies to bring attention to their products or services, none seem to have had the overall appeal of porcelain enamel. The process of creating porcelain signs is an art in itself, and the influx of new collectors in the market place attests to porcelain enamel advertising's beauty. Few collectibles are made with such long-lasting properties or have been found in such diversity. With hundreds of full color photographs, this new book will give you an idea of the beauty and diverse graphics that can be found in this very collectible area of Americana. Discover the powerful graphics that were so effective on these signs and see the wide range of advertisers who used the medium. The book is divided by manufacturing design with one chapter devoted to gasoline pump signs, a particularly popular area of collecting. Informative captions include a description, measurements, and the approximate age of the sign. This is simply the best illustrated guide to porcelain enamel advertising ever published, and an important reference to collectors and historians alike.

Collecting insulators is synonymous with collecting history. Ever since the first telegraph line was constructed by Samuel Morse in 1844, glass, plastic, and other insulators have played an important part in our technological society. They have made it possible to carry telegraph, telephone, and electrical power lines over vast distances, connecting the nation and the world. This is the first book ever to graphically demonstrate the hundreds of beautiful colors to be found on insulators throughout the world. There are over seven hundred color photographs, each with a descriptive caption to guide both the beginner and advanced collector through a huge assortment of designs and manufacturers. Each photograph carries a current value for the item shown. No other book captures the beauty found within this colorful and historical hobby.

This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural, political, and ecological motives and consequences of humans' strategic symbolizing and attendant choice-making, visiting discourses and practices that have impact on our species in their producing, distributing, regulating, marketing, packaging, consuming, and talking about food. The essays in this book are representative of dominant and marginal discourses as well as perennial issues surrounding the rhetoric of food and include macro-, meso-, and micro-level analyses and case studies, from international neoliberal trade policies to media and social movement discourse to small group and interactional dynamics. This volume provides an excellent range and critical illumination of rhetoric's role as both instrumental and constitutive force in food representations, and its symbolic and material effects.

This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural, political, and ecological motives and consequences of humans' strategic symbolizing and attendant choice-making, visiting discourses and practices that have impact on our species in their producing, distributing, regulating, marketing, packaging, consuming, and talking about food. The essays in this book are representative of dominant and marginal discourses as well as perennial issues surrounding the rhetoric of food and include macro-, meso-, and micro-level analyses and case studies, from international neoliberal trade policies to media and social movement discourse to small group and interactional dynamics. This volume provides an excellent range and critical illumination of rhetoric's role as both instrumental and constitutive force in food representations, and its symbolic and material effects.