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The beauty and diverse graphics found on porcelain enamel
advertising has garnered interest from collectors worldwide. Here
are some of the finest examples of advertising signs for petroleum,
automobiles, gasoline, beer, paints and varnishes, telephone,
tobacco, soda pop and more. Over 700 porcelain signs are included
in this full color, informative book. Price guide included.
Of all the forms advertising has taken through the years, few have
been as effective as those found on the dials of America's clocks.
People want to know what time it is, and advertisers found creative
ways to give them the time and "a message from their sponsors." The
results are sought after by collectors around the world. For the
first time, Mike Bruner has gathered together many of these
examples of advertising ingenuity in one beautiful volume. From the
wooden mechanical examples of the 1870s to the later neon electric
models, the advertising clock is celebrated. In all over three
hundred examples are illustrated with full color photographs. A
price guide is included.
In the collectibles world, this durable antique art form is a
perfect example of the old "forest for the trees" maxim. Despite
their bold designs and colors, only recently have collectors caught
on to the value of these antiques of Americana. And the hunt is on.
Once posted in every corner of the nation, this durable art form
has yet to shed its luster. At the turn of the century, porcelain
enamel signs became a standard form of advertising, and they
maintained their dominance until the 1970s. Taken down and tucked
away, these signs are starting to re-emerge, more valuable than
ever. As you page through hundreds of rich color photographs of the
signs, learn everything, from how they were made to who was making
them, and how many hundreds of dollars they're worth today.
In their effort to market automobile-related goods and services,
gasoline companies generated millions of advertising and packaging
items. Today these often colorful objects are much sought after as
collectibles and this book is a tribute to the gasoline stations.
Included are gasoline pump globes, advertising signs and
thermometers, uniforms, caps, children's toys and puzzles,
giveaways, oil containers, dispensers and pumps. All are
illustrated in over 500 full color photographs, with helpful
descriptions and a guide to current values. This is a book to be
cherished all whose memories whirl with gas station moments.
Of the many media used by companies to bring attention to their
products or services, none seem to have had the overall appeal of
porcelain enamel. The process of creating porcelain signs is an art
in itself, and the influx of new collectors in the market place
attests to porcelain enamel advertising's beauty. Few collectibles
are made with such long-lasting properties or have been found in
such diversity. With hundreds of full color photographs, this new
book will give you an idea of the beauty and diverse graphics that
can be found in this very collectible area of Americana. Discover
the powerful graphics that were so effective on these signs and see
the wide range of advertisers who used the medium. The book is
divided by manufacturing design with one chapter devoted to
gasoline pump signs, a particularly popular area of collecting.
Informative captions include a description, measurements, and the
approximate age of the sign. This is simply the best illustrated
guide to porcelain enamel advertising ever published, and an
important reference to collectors and historians alike.
Collecting insulators is synonymous with collecting history. Ever
since the first telegraph line was constructed by Samuel Morse in
1844, glass, plastic, and other insulators have played an important
part in our technological society. They have made it possible to
carry telegraph, telephone, and electrical power lines over vast
distances, connecting the nation and the world. This is the first
book ever to graphically demonstrate the hundreds of beautiful
colors to be found on insulators throughout the world. There are
over seven hundred color photographs, each with a descriptive
caption to guide both the beginner and advanced collector through a
huge assortment of designs and manufacturers. Each photograph
carries a current value for the item shown. No other book captures
the beauty found within this colorful and historical hobby.
This book focuses on the rhetoric of food and the power
dimensions that intersect this most fundamental but increasingly
popular area of ideology and practice, including politics, culture,
lifestyle, identity, advertising, environment, and economy. The
essays visit a rich variety of dominant discourses and material
practices through a range of media, channels, and settings
including the White House, social movement rhetoric, televisual
programming, urban gardens, farmers markets, domestic and
international agriculture institutions, and popular culture.
Rhetoricians address the cultural, political, and ecological
motives and consequences of humans' strategic symbolizing and
attendant choice-making, visiting discourses and practices that
have impact on our species in their producing, distributing,
regulating, marketing, packaging, consuming, and talking about
food. The essays in this book are representative of dominant and
marginal discourses as well as perennial issues surrounding the
rhetoric of food and include macro-, meso-, and micro-level
analyses and case studies, from international neoliberal trade
policies to media and social movement discourse to small group and
interactional dynamics. This volume provides an excellent range and
critical illumination of rhetoric's role as both instrumental and
constitutive force in food representations, and its symbolic and
material effects.
This book focuses on the rhetoric of food and the power dimensions
that intersect this most fundamental but increasingly popular area
of ideology and practice, including politics, culture, lifestyle,
identity, advertising, environment, and economy. The essays visit a
rich variety of dominant discourses and material practices through
a range of media, channels, and settings including the White House,
social movement rhetoric, televisual programming, urban gardens,
farmers markets, domestic and international agriculture
institutions, and popular culture. Rhetoricians address the
cultural, political, and ecological motives and consequences of
humans' strategic symbolizing and attendant choice-making, visiting
discourses and practices that have impact on our species in their
producing, distributing, regulating, marketing, packaging,
consuming, and talking about food. The essays in this book are
representative of dominant and marginal discourses as well as
perennial issues surrounding the rhetoric of food and include
macro-, meso-, and micro-level analyses and case studies, from
international neoliberal trade policies to media and social
movement discourse to small group and interactional dynamics. This
volume provides an excellent range and critical illumination of
rhetoric's role as both instrumental and constitutive force in food
representations, and its symbolic and material effects.
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