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This exceptional new text offers an up-to-date and integrated
approach to communication law. Written by two practicing attorneys
with extensive experience teaching the communication law course,
Law for Advertising, Broadcasting, Journalism, and Public Relations
covers the areas of communication law essential and most relevant
for readers throughout the communication curriculum. Its integrated
approach will serve students and practitioners in advertising and
public relations as well as those in journalism and electronic
media. Providing background to help readers understand legal
concepts, this comprehensive communication law text includes an
introduction to the legal system; covers legal procedures,
structures, and jurisdictions; discusses the First Amendment and
electronic media regulations; and considers issues of access.
Additional material includes: *intellectual property law;
*employment and agency law, with explanations of how these laws
create obligations for mass communication professionals and their
employees; *commercial communication laws; and *special laws and
regulations that impact reporters, public relations practitioners,
and advertisers who deal with stock sales. Special features of this
text include: *Magic Words and Phrases--defining legal terms;
*Cases--illustrating key points in each chapter; *Practice
Notes--highlighting points of particular interest to professional
media practices; *Instructions on finding and briefing cases, with
a sample brief; and *Examples of legal documents and jury
instructions. This text is intended as an introduction to
communication law for students and practitioners in mass
communication, journalism, advertising, broadcasting,
telecommunications, and public relations.
This supplemental text on PR law is intended to be used with other
mass communication textbooks. It is intended for the mass
communication law course, which is a mainstay in all accredited
programs in mass communication, journalism, broadcasting,
telecommunications, public relations, mass media, and related
curricula.
This exceptional new text offers an up-to-date and integrated
approach to communication law. Written by two practicing attorneys
with extensive experience teaching the communication law course,
"Law for Advertising, Broadcasting, Journalism, and Public
Relations" covers the areas of communication law essential and most
relevant for readers throughout the communication curriculum. Its
integrated approach will serve students and practitioners in
advertising and public relations as well as those in journalism and
electronic media.
Providing background to help readers understand legal concepts,
this comprehensive communication law text includes an introduction
to the legal system; covers legal procedures, structures, and
jurisdictions; discusses the First Amendment and electronic media
regulations; and considers issues of access. Additional material
includes: *intellectual property law; *employment and agency law,
with explanations of how these laws create obligations for mass
communication professionals and their employees; *commercial
communication laws; and *special laws and regulations that impact
reporters, public relations practitioners, and advertisers who deal
with stock sales.
Special features of this text include:
*Magic Words and Phrases--defining legal terms;
*Cases--illustrating key points in each chapter;
*Practice Notes--highlighting points of particular interest to
professional media practices;
*Instructions on finding and briefing cases, with a sample brief;
and
*Examples of legal documents and jury instructions.
This text is intended as an introduction to communication law for
students and practitioners in mass communication, journalism,
advertising, broadcasting, telecommunications, and public
relations.
This supplemental text on PR law is intended to be used with other
mass communication textbooks. It is intended for the mass
communication law course, which is a mainstay (although not always
required course) in all accredited programs in mass communication,
journalism, broadcasting, telecommunications, public relations,
mass media, and related curricula.
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