Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The bookis designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful."

Mit den branchenubergreifenden Veranderungen auf den internationalen Industriegutermarkten und dem daraus resultierenden Wettbewerbsdruck wachst die Bedeutung eines systematischen und professionellen Innovations- und Produktmanagement. Basierend auf einem Prozessmodell vermitteln die Autoren die Grundlagen des Innovations- und Produktmanagement in kompakter Weise. Jedes Kapitel wird durch Fallstudien erganzt, welche sich auf konkrete Problemstellungen realer Unternehmen beziehen."