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Praxisorientiertes Innovations- Und Produktmanagement - Grundlagen Und Fallstudien Aus B-To-B-Markten (German, Paperback, 2009 ed.) Loot Price: R1,384
Discovery Miles 13 840
Repayment Terms: R130 pm x 12*
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Praxisorientiertes Innovations- Und Produktmanagement - Grundlagen Und Fallstudien Aus B-To-B-Markten (German, Paperback, 2009...

Praxisorientiertes Innovations- Und Produktmanagement - Grundlagen Und Fallstudien Aus B-To-B-Markten (German, Paperback, 2009 ed.)

Kurt Gaubinger, Thomas Werani, Michael Rabl

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Loot Price R1,384 Discovery Miles 13 840 | Repayment Terms: R130 pm x 12*

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Mit den branchenubergreifenden Veranderungen auf den internationalen Industriegutermarkten und dem daraus resultierenden Wettbewerbsdruck wachst die Bedeutung eines systematischen und professionellen Innovations- und Produktmanagement. Basierend auf einem Prozessmodell vermitteln die Autoren die Grundlagen des Innovations- und Produktmanagement in kompakter Weise. Jedes Kapitel wird durch Fallstudien erganzt, welche sich auf konkrete Problemstellungen realer Unternehmen beziehen."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: December 2008
First published: December 2008
Authors: Kurt Gaubinger • Thomas Werani • Michael Rabl
Dimensions: 244 x 170 x 21mm (L x W x T)
Format: Paperback - Trade
Pages: 379
Edition: 2009 ed.
ISBN-13: 978-3-8349-0974-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-0974-2
Barcode: 9783834909749

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