In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product's target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: *Easy-to-read chapters for beginning and intermediate music composition students *Over a hundred graphics and musical examples *Interviews with industry professionals *An assortment of assignments to train and test readers, preparing them for the world of writing music for various media *Online audio samples that illustrate the book's principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.

The guidance of a skilled music producer will always be a key factor in producing a great recording, and this is no small matter in an age when the recording industry is undergoing its most radical change in over half a century. Music Production: A Manual for Producers, Composers, Arrangers, and Students, Third Edition serves as a comprehensive road map for navigating the continuous changes in the music industry and music production technologies. From dissecting compositions to understanding studio technologies, from coaching vocalists and instrumentalists to arranging and orchestration, from musicianship to marketing, advertising and promotion, Michael Zager takes readers on a tour of the world of music production, helping students and professionals keep pace with this rapidly changing profession. This third edition features: New interviews with eminent industry professionals Updated information on current trends in producing popular music and the impacts of the Music Modernization Act Additional material on video game music End-of-chapter assignments for course usage An instructor's manual is available. Please email [email protected].

In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product's target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: *Easy-to-read chapters for beginning and intermediate music composition students *Over a hundred graphics and musical examples *Interviews with industry professionals *An assortment of assignments to train and test readers, preparing them for the world of writing music for various media *Online audio samples that illustrate the book's principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.