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The guidance of a skilled music producer will always be a key
factor in producing a great recording, and this is no small matter
in an age when the recording industry is undergoing its most
radical change in over half a century. Music Production: A Manual
for Producers, Composers, Arrangers, and Students, Third Edition
serves as a comprehensive road map for navigating the continuous
changes in the music industry and music production technologies.
From dissecting compositions to understanding studio technologies,
from coaching vocalists and instrumentalists to arranging and
orchestration, from musicianship to marketing, advertising and
promotion, Michael Zager takes readers on a tour of the world of
music production, helping students and professionals keep pace with
this rapidly changing profession. This third edition features: New
interviews with eminent industry professionals Updated information
on current trends in producing popular music and the impacts of the
Music Modernization Act Additional material on video game music
End-of-chapter assignments for course usage An instructor's manual
is available. Please email [email protected].
In Writing Music for Commercials: Television, Radio, and New Media,
professor, composer, arranger, and producer Michael Zager describes
the process of composing and arranging music specifically for
commercials across the growing variety of media formats. Writing
music for commercials requires composers not only learn the craft
of writing short-form compositions that can stand on their own, but
also understand the advertising business. In this third edition of
his original Writing Music for Television and Radio Commericals,
Zager walks starting composers through the business and art of
writing music that aims for a product's target audience and, when
done well, hits its mark. Chapter by chapter, Zager covers a broad
array of topics: how to approach and analyze commercials from a
specifically musical perspective, the range of compositional
techniques for underscoring and composing jingles, the standard
expectations and techniques for arranging and orchestration, and
finally the composing of music for radio commercials, corporate
videos, infomercials, theatrical trailers, video games, Internet
commercials, websites, and web series (webisodes). This third
edition has been updated to include more in-depth analysis of the
changing landscape of music writing for modern media, with critical
information on composing not only for the Web but for mobile
applications, from video-driven advertising in online newspapers to
electronic greeting cards. Zager also includes new interviews with
industry professionals, updated business information, the latest
sound design concepts, and much more. Writing Music for
Commercials: Television, Radio, and New Media features:
*Easy-to-read chapters for beginning and intermediate music
composition students *Over a hundred graphics and musical examples
*Interviews with industry professionals *An assortment of
assignments to train and test readers, preparing them for the world
of writing music for various media *Online audio samples that
illustrate the book's principles Writing Music for Commercials is
designed not only for composers but for students and professionals
at every level.
In Writing Music for Commercials: Television, Radio, and New Media,
professor, composer, arranger, and producer Michael Zager describes
the process of composing and arranging music specifically for
commercials across the growing variety of media formats. Writing
music for commercials requires composers not only learn the craft
of writing short-form compositions that can stand on their own, but
also understand the advertising business. In this third edition of
his original Writing Music for Television and Radio Commericals,
Zager walks starting composers through the business and art of
writing music that aims for a product's target audience and, when
done well, hits its mark. Chapter by chapter, Zager covers a broad
array of topics: how to approach and analyze commercials from a
specifically musical perspective, the range of compositional
techniques for underscoring and composing jingles, the standard
expectations and techniques for arranging and orchestration, and
finally the composing of music for radio commercials, corporate
videos, infomercials, theatrical trailers, video games, Internet
commercials, websites, and web series (webisodes). This third
edition has been updated to include more in-depth analysis of the
changing landscape of music writing for modern media, with critical
information on composing not only for the Web but for mobile
applications, from video-driven advertising in online newspapers to
electronic greeting cards. Zager also includes new interviews with
industry professionals, updated business information, the latest
sound design concepts, and much more. Writing Music for
Commercials: Television, Radio, and New Media features:
*Easy-to-read chapters for beginning and intermediate music
composition students *Over a hundred graphics and musical examples
*Interviews with industry professionals *An assortment of
assignments to train and test readers, preparing them for the world
of writing music for various media *Online audio samples that
illustrate the book's principles Writing Music for Commercials is
designed not only for composers but for students and professionals
at every level.
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