Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between nondiegetic film music (background music that comes from off-screen and is not audible to the film's characters, to further the dramatic development of plot, character, or other themes) and diegetic music (source music produced on-screen and/or that is audible to the film's characters, adding to the realism of the mise-en-scene without contributing much to other dramatic meanings). This book defines, describes, and illustrates another hitherto-neglected type of film music -ambi-diegetic film music, which appears on-screen but which contributes to the dramatic development of plot, character, and other themes. Consistent with an interest in macromarketing, such ambi-diegetic film music serves as a kind of product placement (suitable for commercialization via the cross-promotion of soundtrack albums, for example) and plays a role in product design. It also provides one type of symbolic consumer behavior that indicates choices made by film characters when playing-singing-listening-or-dancing in ways that reveal their personalities or convey other cinemusical meanings. Morris Holbrook argues that ambi-diegetic film music sheds light on various social issues -such as the age-old tension between art and entertainment as it applies to the contrast between creative integrity and commercialization. Music, Movies, Meanings, and Markets explores the ways in which ambi-diegetic jazz contributes to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.

Music, Movies, Meanings, and Markets: Cinemajazzamatazz focuses on (macro)marketing-related aspects of film music in general and on the cinemusical role of jazz in particular. The book begins by reviewing other work on music in motion pictures and explains that such work has tended to deal either with nondiegetic film music (background music that comes from off-screen and that tends to further the dramatic development of plot, character, or other themes) or with diegetic music (source music that is produced on-screen and that adds to the realism of the mise-en-sc ne without contributing much to other dramatic meanings). Cinemajazzamatazz defines, describes, and illustrates another hitherto-neglected type of film music -- namely, ambi-diegetic film music, which appears on-screen (like diegetic music) but which contributes to the film's dramatic development (like nondiegetic music). Consistent with an interest in (macro)marketing, such ambi-diegetic film music (1) serves as a kind of product placement (suitable for commercialization via the cross-promotion of soundtrack albums and so forth); (2) plays a role in product design (as one key feature of the cinemusical offering); (3) provides one type of symbolic consumer behavior (that indicates choices made by film characters when playing-singing-listening-or-dancing in ways that reveal their personalities, that move the plot forward, or that convey other important cinemusical meanings); and (4) sheds light on various social issues (such as the age-old tension between art and entertainment as it applies to the contrast between creative integrity and commercialization). After a general introduction and review, Music, Movies, Meanings, and Markets offers a series of chapters that explore and illustrate the ways in which ambi-diegetic jazz contributes to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.

As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience?
The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour.
This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality.
Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.

Consumer Value is one of the few books which attempts to define and analyse exactly what it is that consumers want. The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept.
The major types of value are identified and related to one another through an innovative framework based around the following eight concepts:
* efficiency
* excellence
* status
* esteem
* play
* aesthetics
* ethics
* spirituality
With an international range of contributors and a highly individualistic approach, this book is guaranteed to provoke controversy.

A neglected genre that promises to shed light on the culture of consumption appears in the form of the daytime television game shows whose hegemonic message seems to convey and to justify a widespread obeisance to the mandate of materialism. A close analysis of the longest running game show, "The Price Is Right," suggests that all facets of this program combine to reinforce its central meaning as a ritualistic validation of consumption-oriented greed.