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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Consumer Value - A Framework for Analysis and Research (Hardcover, New) Loot Price: R5,287
Discovery Miles 52 870
Repayment Terms: R495 pm x 12*
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Consumer Value - A Framework for Analysis and Research (Hardcover, New): Morris Holbrook

Consumer Value - A Framework for Analysis and Research (Hardcover, New)

Morris Holbrook

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Loot Price R5,287 Discovery Miles 52 870 | Repayment Terms: R495 pm x 12*

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Consumer Value is one of the few books which attempts to define and analyse exactly what it is that consumers want. The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept.
The major types of value are identified and related to one another through an innovative framework based around the following eight concepts:
* efficiency
* excellence
* status
* esteem
* play
* aesthetics
* ethics
* spirituality
With an international range of contributors and a highly individualistic approach, this book is guaranteed to provoke controversy.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: December 1998
First published: 1999
Editors: Morris Holbrook
Dimensions: 234 x 156 x 14mm (L x W x T)
Format: Hardcover
Pages: 224
Edition: New
ISBN-13: 978-0-415-19192-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 0-415-19192-0
Barcode: 9780415191920

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