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Tourist Destination Management - Instruments, Products, and Case Studies (Hardcover, 1st ed. 2019): Nazmi Kozak, Metin Kozak Tourist Destination Management - Instruments, Products, and Case Studies (Hardcover, 1st ed. 2019)
Nazmi Kozak, Metin Kozak
R5,234 Discovery Miles 52 340 Ships in 12 - 17 working days

This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

Trends in Tourist Behavior - New Products and Experiences from Europe (Hardcover, 1st ed. 2019): Andres Artal-Tur, Metin Kozak,... Trends in Tourist Behavior - New Products and Experiences from Europe (Hardcover, 1st ed. 2019)
Andres Artal-Tur, Metin Kozak, Nazmi Kozak
R4,585 Discovery Miles 45 850 Ships in 12 - 17 working days

This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to improve the performance of their destinations and particular businesses. The first part of the book explores visitor engagement with a range of new products relating to sports activities and events, city tourism, wine tourism, and youth tourism. In the second part, the focus is primarily on the ways in which tourist experiences influence subsequent trip recommendations, revisiting attitudes, and reviewing behavior on social media. Other topics to be addressed include the factors affecting tourism expenditure on accommodation in World Heritage Cities and the impacts of experience on the motivation of participants in recreational sports tourism events. The book will be of interest for researchers, industry professionals, under- and postgraduate students, and others who wish to learn about new trends in tourist behavior and emerging tourism products.

Tourist Behavior - An Experiential Perspective (Hardcover, 1st ed. 2018): Metin Kozak, Nazmi Kozak Tourist Behavior - An Experiential Perspective (Hardcover, 1st ed. 2018)
Metin Kozak, Nazmi Kozak
R4,153 Discovery Miles 41 530 Ships in 12 - 17 working days

This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility. Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.

Early Framers of Tourism Knowledge, Volume I (Hardcover): Metin Kozak, Nazmi Kozak Early Framers of Tourism Knowledge, Volume I (Hardcover)
Metin Kozak, Nazmi Kozak
R3,866 Discovery Miles 38 660 Ships in 12 - 17 working days

This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world. Strengthening a field and its ability to form the own traditions is undoubtedly possible with a bridge to be established between the past, present and future. The capacity of research carried out today and in the future is built on the outputs of education and research completed in the past, adding new links to the chain. The history of tourism studies and education dates to the early years of the 20th century and began recording a momentum in its second half. There is, therefore, a lot more to do in terms of the institutionalization of such a young and dynamic field and this book aims to introduce tourism scholars with their widest geographical representation, dating from the first years of tourism research back in the early 1900s. Volume I of IV includes tributes to 20 scholars who have defined tourism as an object of academic study, established its foundations and organisations, and widened its scope to encompass thousands of empirical studies. Each of these volumes contains different profiles thereby bringing 80 of the pioneers in tourism more vividly to life. This book was originally published as a special issue of Anatolia: An International Journal of Tourism & Hospitality Research.

Early Framers of Tourism Knowledge, Volume II (Hardcover): Metin Kozak, Nazmi Kozak Early Framers of Tourism Knowledge, Volume II (Hardcover)
Metin Kozak, Nazmi Kozak
R3,865 Discovery Miles 38 650 Ships in 12 - 17 working days

This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world. Strengthening a field and its ability to form the own traditions is undoubtedly possible with a bridge to be established between the past, present and future. The capacity of research carried out today and in the future is built on the outputs of education and research completed in the past, adding new links to the chain. The history of tourism studies and education dates to the early years of the 20th century and began recording a momentum in its second half. There is, therefore, a lot more to do in terms of the institutionalization of such a young and dynamic field and this book aims to introduce tourism scholars with their widest geographical representation, dating from the first years of tourism research back in the early 1900s. Volume II of IV includes tributes to 20 scholars who have defined tourism as an object of academic study, established its foundations and organisations, and widened its scope to encompass thousands of empirical studies. Each of these volumes contains different profiles thereby bringing 80 of the pioneers in tourism more vividly to life. This book was originally published as a special issue of Anatolia: An International Journal of Tourism & Hospitality Research.

Early Framers of Tourism Knowledge, Volume III (Hardcover): Metin Kozak, Nazmi Kozak Early Framers of Tourism Knowledge, Volume III (Hardcover)
Metin Kozak, Nazmi Kozak
R3,866 Discovery Miles 38 660 Ships in 12 - 17 working days

This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world. Strengthening a field and its ability to form the own traditions is undoubtedly possible with a bridge to be established between the past, present and future. The capacity of research carried out today and in the future is built on the outputs of education and research completed in the past, adding new links to the chain. The history of tourism studies and education dates to the early years of the 20th century and began recording a momentum in its second half. There is, therefore, a lot more to do in terms of the institutionalization of such a young and dynamic field and this book aims to introduce tourism scholars with their widest geographical representation, dating from the first years of tourism research back in the early 1900s. Volume III of IV includes tributes to 20 scholars who have defined tourism as an object of academic study, established its foundations and organisations, and widened its scope to encompass thousands of empirical studies. Each of these volumes contains different profiles thereby bringing 80 of the pioneers in tourism more vividly to life. This book was originally published as a special issue of Anatolia: An International Journal of Tourism & Hospitality Research.

Tourism and Hospitality Management (Hardcover): Metin Kozak, Nazmi Kozak Tourism and Hospitality Management (Hardcover)
Metin Kozak, Nazmi Kozak
R3,574 Discovery Miles 35 740 Ships in 12 - 17 working days

The book aims to address topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality." The term "hospitality" refers to all operations or services encompassing accommodation and food/beverage facilities at the micro level, whereas "tourism" stands for the other elements at the macro level, including business, destination, and transportation operations. Moving from the generic to the specific, this book is divided into three main parts. Part I starts from a more generic perspective, and is entitled "Tourism Management." It comprises seven chapters by 13 scholars. Part 2 has a more moderate focus, and is entitled "Hospitality Management". It includes seven chapters contributed by 15 scholars from across the world. Part 3 is entitled "Education and Training in Tourism and Hospitality", and covers a range of topics from both tourism and hospitality. This last part consists of six chapters contributed by 13 scholars from four continents.

Destination Marketing - An international perspective (Hardcover): Metin Kozak, Nazmi Kozak Destination Marketing - An international perspective (Hardcover)
Metin Kozak, Nazmi Kozak
R4,305 Discovery Miles 43 050 Ships in 12 - 17 working days

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

Tourist Behavior - An Experiential Perspective (Paperback, Softcover reprint of the original 1st ed. 2018): Metin Kozak, Nazmi... Tourist Behavior - An Experiential Perspective (Paperback, Softcover reprint of the original 1st ed. 2018)
Metin Kozak, Nazmi Kozak
R2,789 Discovery Miles 27 890 Ships in 10 - 15 working days

This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility. Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.

Destination Marketing - An international perspective (Paperback): Metin Kozak, Nazmi Kozak Destination Marketing - An international perspective (Paperback)
Metin Kozak, Nazmi Kozak
R1,328 Discovery Miles 13 280 Ships in 12 - 17 working days

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

Tourist Behaviour - An International Perspective (Hardcover): Metin Kozak, Nazmi Kozak Tourist Behaviour - An International Perspective (Hardcover)
Metin Kozak, Nazmi Kozak; Contributions by Daisy Suk-Fong Fung, Bob McKercher, Mojtaba Shahvali, …
R2,683 Discovery Miles 26 830 Ships in 12 - 17 working days

Consumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research from various aspects. However, there is a need to provide information for tourism scholars on how to better understand aspects of tourist behaviour. Tourist Behaviour: An International Perspective provides a collection of topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections, the book presents research within the themes of influence, motivation, choice, and consumption and experience. With contributions from authors in over 15 countries, the book presents an interdisciplinary approach of the latest research in tourist behaviour. Key Features: The most recent global research on this topic. An interdisciplinary approach. Contributors from 15 different countries.

Aspects of Tourist Behavior (Hardcover, Unabridged edition): Metin Kozak, Nazmi Kozak Aspects of Tourist Behavior (Hardcover, Unabridged edition)
Metin Kozak, Nazmi Kozak
R1,629 Discovery Miles 16 290 Out of stock

As in other fields of research, the behaviour of consumers has also received a great deal of attention in tourism research over the past few decades due to its growing importance in the efficient marketing and management of tourism operations. The rapid development of IT applications and the equally swift changes of needs and wants have influenced consumers in terms of the behaviour involved in searching for information and in decision-making processes. As such, this book encompasses a collection of chapters addressing various aspects of tourist behaviour, from need-recognition to post-consumption, supported through selected practical examples from a range of countries, such as Portugal, Italy, New Zealand, Jamaica, Taiwan, Malaysia, and South Africa, among others. The book, systematic in structure and thorough in content, is very useful for people who wish to improve and update their current knowledge of tourist behaviour, and also to those carrying out further research on this field.

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