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Showing 1 - 11 of 11 matches in All Departments

Tourist Destination Management - Instruments, Products, and Case Studies (Hardcover, 1st ed. 2019): Nazmi Kozak, Metin Kozak Tourist Destination Management - Instruments, Products, and Case Studies (Hardcover, 1st ed. 2019)
Nazmi Kozak, Metin Kozak
R5,290 Discovery Miles 52 900 Ships in 10 - 15 working days

This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

Trends in Tourist Behavior - New Products and Experiences from Europe (Hardcover, 1st ed. 2019): Andres Artal-Tur, Metin Kozak,... Trends in Tourist Behavior - New Products and Experiences from Europe (Hardcover, 1st ed. 2019)
Andres Artal-Tur, Metin Kozak, Nazmi Kozak
R4,636 Discovery Miles 46 360 Ships in 10 - 15 working days

This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to improve the performance of their destinations and particular businesses. The first part of the book explores visitor engagement with a range of new products relating to sports activities and events, city tourism, wine tourism, and youth tourism. In the second part, the focus is primarily on the ways in which tourist experiences influence subsequent trip recommendations, revisiting attitudes, and reviewing behavior on social media. Other topics to be addressed include the factors affecting tourism expenditure on accommodation in World Heritage Cities and the impacts of experience on the motivation of participants in recreational sports tourism events. The book will be of interest for researchers, industry professionals, under- and postgraduate students, and others who wish to learn about new trends in tourist behavior and emerging tourism products.

Tourism and Hospitality Management (Hardcover): Metin Kozak, Nazmi Kozak Tourism and Hospitality Management (Hardcover)
Metin Kozak, Nazmi Kozak
R3,824 Discovery Miles 38 240 Ships in 10 - 15 working days

The book aims to address topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality." The term "hospitality" refers to all operations or services encompassing accommodation and food/beverage facilities at the micro level, whereas "tourism" stands for the other elements at the macro level, including business, destination, and transportation operations. Moving from the generic to the specific, this book is divided into three main parts. Part I starts from a more generic perspective, and is entitled "Tourism Management." It comprises seven chapters by 13 scholars. Part 2 has a more moderate focus, and is entitled "Hospitality Management". It includes seven chapters contributed by 15 scholars from across the world. Part 3 is entitled "Education and Training in Tourism and Hospitality", and covers a range of topics from both tourism and hospitality. This last part consists of six chapters contributed by 13 scholars from four continents.

Early Framers of Tourism Knowledge, Volume I (Hardcover): Metin Kozak, Nazmi Kozak Early Framers of Tourism Knowledge, Volume I (Hardcover)
Metin Kozak, Nazmi Kozak
R4,477 Discovery Miles 44 770 Ships in 10 - 15 working days

This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world. Strengthening a field and its ability to form the own traditions is undoubtedly possible with a bridge to be established between the past, present and future. The capacity of research carried out today and in the future is built on the outputs of education and research completed in the past, adding new links to the chain. The history of tourism studies and education dates to the early years of the 20th century and began recording a momentum in its second half. There is, therefore, a lot more to do in terms of the institutionalization of such a young and dynamic field and this book aims to introduce tourism scholars with their widest geographical representation, dating from the first years of tourism research back in the early 1900s. Volume I of IV includes tributes to 20 scholars who have defined tourism as an object of academic study, established its foundations and organisations, and widened its scope to encompass thousands of empirical studies. Each of these volumes contains different profiles thereby bringing 80 of the pioneers in tourism more vividly to life. This book was originally published as a special issue of Anatolia: An International Journal of Tourism & Hospitality Research.

Early Framers of Tourism Knowledge, Volume II (Hardcover): Metin Kozak, Nazmi Kozak Early Framers of Tourism Knowledge, Volume II (Hardcover)
Metin Kozak, Nazmi Kozak
R4,476 Discovery Miles 44 760 Ships in 10 - 15 working days

This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world. Strengthening a field and its ability to form the own traditions is undoubtedly possible with a bridge to be established between the past, present and future. The capacity of research carried out today and in the future is built on the outputs of education and research completed in the past, adding new links to the chain. The history of tourism studies and education dates to the early years of the 20th century and began recording a momentum in its second half. There is, therefore, a lot more to do in terms of the institutionalization of such a young and dynamic field and this book aims to introduce tourism scholars with their widest geographical representation, dating from the first years of tourism research back in the early 1900s. Volume II of IV includes tributes to 20 scholars who have defined tourism as an object of academic study, established its foundations and organisations, and widened its scope to encompass thousands of empirical studies. Each of these volumes contains different profiles thereby bringing 80 of the pioneers in tourism more vividly to life. This book was originally published as a special issue of Anatolia: An International Journal of Tourism & Hospitality Research.

Early Framers of Tourism Knowledge, Volume III (Hardcover): Metin Kozak, Nazmi Kozak Early Framers of Tourism Knowledge, Volume III (Hardcover)
Metin Kozak, Nazmi Kozak
R4,477 Discovery Miles 44 770 Ships in 10 - 15 working days

This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world. Strengthening a field and its ability to form the own traditions is undoubtedly possible with a bridge to be established between the past, present and future. The capacity of research carried out today and in the future is built on the outputs of education and research completed in the past, adding new links to the chain. The history of tourism studies and education dates to the early years of the 20th century and began recording a momentum in its second half. There is, therefore, a lot more to do in terms of the institutionalization of such a young and dynamic field and this book aims to introduce tourism scholars with their widest geographical representation, dating from the first years of tourism research back in the early 1900s. Volume III of IV includes tributes to 20 scholars who have defined tourism as an object of academic study, established its foundations and organisations, and widened its scope to encompass thousands of empirical studies. Each of these volumes contains different profiles thereby bringing 80 of the pioneers in tourism more vividly to life. This book was originally published as a special issue of Anatolia: An International Journal of Tourism & Hospitality Research.

Tourist Behavior - An Experiential Perspective (Hardcover, 1st ed. 2018): Metin Kozak, Nazmi Kozak Tourist Behavior - An Experiential Perspective (Hardcover, 1st ed. 2018)
Metin Kozak, Nazmi Kozak
R4,192 Discovery Miles 41 920 Ships in 10 - 15 working days

This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility. Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.

Destination Marketing - An international perspective (Hardcover): Metin Kozak, Nazmi Kozak Destination Marketing - An international perspective (Hardcover)
Metin Kozak, Nazmi Kozak
R4,918 Discovery Miles 49 180 Ships in 10 - 15 working days

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

Destination Marketing - An international perspective (Paperback): Metin Kozak, Nazmi Kozak Destination Marketing - An international perspective (Paperback)
Metin Kozak, Nazmi Kozak
R1,469 Discovery Miles 14 690 Ships in 9 - 17 working days

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

Tourist Behavior - An Experiential Perspective (Paperback, Softcover reprint of the original 1st ed. 2018): Metin Kozak, Nazmi... Tourist Behavior - An Experiential Perspective (Paperback, Softcover reprint of the original 1st ed. 2018)
Metin Kozak, Nazmi Kozak
R4,011 Discovery Miles 40 110 Ships in 18 - 22 working days

This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility. Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.

Aspects of Tourist Behavior (Hardcover, Unabridged edition): Metin Kozak, Nazmi Kozak Aspects of Tourist Behavior (Hardcover, Unabridged edition)
Metin Kozak, Nazmi Kozak
R1,525 Discovery Miles 15 250 Out of stock

As in other fields of research, the behaviour of consumers has also received a great deal of attention in tourism research over the past few decades due to its growing importance in the efficient marketing and management of tourism operations. The rapid development of IT applications and the equally swift changes of needs and wants have influenced consumers in terms of the behaviour involved in searching for information and in decision-making processes. As such, this book encompasses a collection of chapters addressing various aspects of tourist behaviour, from need-recognition to post-consumption, supported through selected practical examples from a range of countries, such as Portugal, Italy, New Zealand, Jamaica, Taiwan, Malaysia, and South Africa, among others. The book, systematic in structure and thorough in content, is very useful for people who wish to improve and update their current knowledge of tourist behaviour, and also to those carrying out further research on this field.

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