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Tourist Destination Management - Instruments, Products, and Case Studies (Hardcover, 1st ed. 2019)
Loot Price: R5,234
Discovery Miles 52 340
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Tourist Destination Management - Instruments, Products, and Case Studies (Hardcover, 1st ed. 2019)
Series: Tourism, Hospitality & Event Management
Expected to ship within 12 - 17 working days
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This book provides a wide-ranging overview of the current state of
tourist destination management and presents important recent
research in the field. Contemporary theoretical and methodological
approaches to management and marketing are discussed, and
innovative practices with respect to both urban and rural
destinations are described with the aid of many interesting case
studies from across Europe and beyond. In addition, the volume
addresses key issues such as governance, cooperation, the use of
social media, and sustainability. A variety of influences on
tourism development are examined, and efficient strategies for
making destinations distinct are explored. The book will be a
welcome addition and update to the existing literature and will be
of interest to academics and practitioners alike.
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