Tourist Destination Management - Instruments, Products, and Case Studies (Hardcover, 1st ed. 2019)

This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Tourism, Hospitality & Event Management
Release date:	May 2019
First published:	2019
Editors:	Nazmi Kozak • Metin Kozak
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	324
Edition:	1st ed. 2019
ISBN-13:	978-3-03-016980-0
Categories:	Books > Business & Economics > Business & management > Business negotiation Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > General Books > Earth & environment > The environment > Applied ecology > General
LSN:	3-03-016980-4
Barcode:	9783030169800

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