This is the first book to specifically address the subsidiary development process--a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows how this process is integral to multinational corporate evolution, which is largely driven by changes in subsidiaries and their development. It also illustrates how the trend towards greater international dispersal of value-adding activities has impacted on this process and on multinational evolution as a whole.

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

The main thrust of Part 1 is to give some understanding of the concept of 'global competition'. In doing so, the chapters rely heavily on industrial studies. Part 2 deals with two different aspects of this change viewed from two different perspectives. The one is economic and more macro: the other political and social and more micro, being concerned with the way in which companies have to utilize their various organisational units and integrate information on a fragmented environment into a strategic whole. Part 3 deals specifically with technology, as the particular segment of the environment which often has the largest impact on future strategies. In Part 4 the perspective of global competition is applied at industry, country and company levels and it is shown that this perspective adds new dimensions to old problems. The final parts address the problem of management in global competition.

This book, first published in 1988, examines the impact of multinational companies on the British economy and the British government's policy responses. It assesses the effects of multinationals both on the national economy and on different regions and evaluates the benefits and problems brought by overseas companies. It looks at how government has attempted to entice multinationals to invest, and the UK government's success in these attraction efforts as compared with other countries. Regulatory aspects of policy are also reviewed and evaluated, and consideration is given to possible new policy approaches. This title will be of interest to students of business studies.

This book, first published in 1988, examines the impact of multinational companies on the British economy and the British government's policy responses. It assesses the effects of multinationals both on the national economy and on different regions and evaluates the benefits and problems brought by overseas companies. It looks at how government has attempted to entice multinationals to invest, and the UK government's success in these attraction efforts as compared with other countries. Regulatory aspects of policy are also reviewed and evaluated, and consideration is given to possible new policy approaches. This title will be of interest to students of business studies.

The main thrust of Part 1 is to give some understanding of the concept of global competition . In doing so, the chapters rely heavily on industrial studies. Part 2 deals with two different aspects of this change viewed from two different perspectives. The one is economic and more macro: the other political and social and more micro, being concerned with the way in which companies have to utilize their various organisational units and integrate information on a fragmented environment into a strategic whole. Part 3 deals specifically with technology, as the particular segment of the environment which often has the largest impact on future strategies. In Part 4 the perspective of global competition is applied at industry, country and company levels and it is shown that this perspective adds new dimensions to old problems. The final parts address the problem of management in global competition.

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows how this process is integral to multinational corporate evolution, which is largely driven by changes in subsidiaries and their development. It also illustrates how the recent trend towards greater international dispersal of value-adding activities has impacted on this process and on multinational evolution as a whole.