This book honours the contributions of Professor Michael J. Baker
to marketing thought and practise in his twenty-fifth year as a
Professor of Marketing at the University of Strathclyde and in the
25th year of Strathclyde University's Department of Marketing,
which he founded. It contains a series of essays by distinguished
colleagues of Michael, addressing the theme of evolution of
marketing thought and practice. Contributions examine the nature of
modern marketing in relation to international business, channel
management, innovation and marketing education.
General
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