Marketing in Evolution - Essays in Honour of Michael J. Baker (Hardcover)

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	July 1996
Editors:	Susan A. Shaw • Neil Hood
Authors:	Neil Hoodd
Dimensions:	216 x 140 x 20mm (L x W x T)
Format:	Hardcover
Pages:	227
ISBN-13:	978-0-333-66264-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-333-66264-4
Barcode:	9780333662649

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