At this critical time in history, the imperative to reimagine our economies and companies could not be more urgent. Yet division and discord risk undermining our response.

Fortunately, many in the business community are helping to solve our most profound challenges, deploying long-term, purpose-led business models that put people and planet first. The key question has flipped from “Why would you do sustainability?” to “Why wouldn’t you?”

In this paradigm-shifting book, former Unilever CEO Paul Polman and sustainable business guru Andrew Winston provide a model to help leaders build companies that contribute more to the world than they use or take—that is, net positive companies. Net Positive outlines the principles and practices for surviving and thriving based on the experience of one world-leading company, Unilever, and other ground-breaking global organizations.

This essential book is for leaders, executives, managers, and professionals who want to succeed but know that winning requires caring deeply about serving the world.

CMI Management Book of the Year Award 2016 With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally. Based on the authors' six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.