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This book aims to present the results of research in the sphere of
business language and culture, as well as the experience of
pedagogical staff and practitioners concerned with broadly
understood business. The highly complex nature of contemporary
business environment, approached from both the theoretical and
practical standpoint, does not cease to prove that research into
business studies cannot be dissociated from the cultural and
linguistic context. The chapters included in this book were
contributed by academics and practitioners alike, which offers a
balanced approach to the topic and ensures high levels of diversity
together with an undeniable homogeneity. They were gathered with a
view to show various aspects of business language, perceived both
as a medium of communication and as a subject of research and
teaching. They are concerned with business culture as well,
including business ethics and representations of business in
popular culture. Owing to its multidisciplinary approach, the book
presents a roadmap towards successful functioning in business
settings, highlighting such issues as education for business
purposes, the study of language used in business contexts, the
aspects of cross-cultural communication, as well as ethical
behaviour based upon different values in multicultural business
environments. Given its multifarious character, the book surely
appeals not only to academics, but also to the interested laymen
and students who wish to expand their knowledge of business studies
and related phenomena.
This book aims to present the results of research in the sphere of
business language and culture, as well as the experience of
pedagogical staff and practitioners concerned with broadly
understood business. The highly complex nature of contemporary
business environment, approached from both the theoretical and
practical standpoint, does not cease to prove that research into
business studies cannot be dissociated from the cultural and
linguistic context. The chapters included in this book were
contributed by academics and practitioners alike, which offers a
balanced approach to the topic and ensures high levels of diversity
together with an undeniable homogeneity. They were gathered with a
view to show various aspects of business language, perceived both
as a medium of communication and as a subject of research and
teaching. They are concerned with business culture as well,
including business ethics and representations of business in
popular culture. Owing to its multidisciplinary approach, the book
presents a roadmap towards successful functioning in business
settings, highlighting such issues as education for business
purposes, the study of language used in business contexts, the
aspects of cross-cultural communication, as well as ethical
behaviour based upon different values in multicultural business
environments. Given its multifarious character, the book surely
appeals not only to academics, but also to the interested laymen
and students who wish to expand their knowledge of business studies
and related phenomena.
This book offers several insights into cross-cultural and
multilingual learning, drawing upon recent research within two main
areas: Language Studies and Multilingual Language
Learning/Teaching. It places particular emphasis on the Polish
learning environment and Poles abroad. Today's world is an
increasingly complex network of cross-cultural and multilingual
influences, forcing us to redefine our Selves to include a much
broader perspective than ever before. The first part of the book
explores attitudes toward multiculturalism in British political
speeches, joking behaviour in multicultural working settings,
culture-dependent aspects of taboos and swearing, and expressive
language of the imprisoned, adding a diachronic perspective by
means of a linguistic study of The Canterbury Tales. In turn, the
studies in the second part focus on visible shifts in contemporary
multilingualism research, learners' attitudes towards multiple
languages they acquire, teachers' perspectives on the changing
requirements related to multiculturalism, and immigrant brokers'
professional experience in the UK.
This edited collection explores the processes of second language
learning and teaching from a psycholinguistic perspective. Authored
by leading experts in the field, the book includes studies focusing
on theoretical, empirical and practical aspects of second and
foreign language education. Part One offers contributions devoted
to a range of learner-related factors, dealing with affective and
cognitive variables, the process of reading and the acquisition of
lexis. Part Two brings together papers related to teacher awareness
of second language instruction that focus on conversational styles,
fostering intercultural pragmatics, teacher job satisfaction, the
development of instructional materials and challenges of teacher
training in different contexts. It is of interest to researchers as
well as graduate and postgraduate students seeking fresh
inspirations for their own empirical investigations of the ways in
which second and foreign languages are taught and learned.
This book offers several insights into cross-cultural and
multilingual learning, drawing upon recent research within two main
areas: Language Studies and Multilingual Language
Learning/Teaching. It places particular emphasis on the Polish
learning environment and Poles abroad. Today's world is an
increasingly complex network of cross-cultural and multilingual
influences, forcing us to redefine our Selves to include a much
broader perspective than ever before. The first part of the book
explores attitudes toward multiculturalism in British political
speeches, joking behaviour in multicultural working settings,
culture-dependent aspects of taboos and swearing, and expressive
language of the imprisoned, adding a diachronic perspective by
means of a linguistic study of The Canterbury Tales. In turn, the
studies in the second part focus on visible shifts in contemporary
multilingualism research, learners' attitudes towards multiple
languages they acquire, teachers' perspectives on the changing
requirements related to multiculturalism, and immigrant brokers'
professional experience in the UK.
This edited collection explores the processes of second language
learning and teaching from a psycholinguistic perspective. Authored
by leading experts in the field, the book includes studies focusing
on theoretical, empirical and practical aspects of second and
foreign language education. Part One offers contributions devoted
to a range of learner-related factors, dealing with affective and
cognitive variables, the process of reading and the acquisition of
lexis. Part Two brings together papers related to teacher awareness
of second language instruction that focus on conversational styles,
fostering intercultural pragmatics, teacher job satisfaction, the
development of instructional materials and challenges of teacher
training in different contexts. It is of interest to researchers as
well as graduate and postgraduate students seeking fresh
inspirations for their own empirical investigations of the ways in
which second and foreign languages are taught and learned.
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