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Protecting the Brand, Volume II: Busting the Bootlegs follows
Volume I which provides a unique combination of legal and business
best practices related to intellectual property protection. This
second volume showcases U.S. states specific legal statues and
examples related to the legal approach to counterfeiting and grey
market issues. The primary emphasis is to provide advice to U.S.
companies navigating the complex domestic legislation and provide a
single source of reference for both law practitioners and those
tasked with intellectual property rights enforcement and compliance
who need to understand the applicable state legislation. Both
volumes of this book are focused on leveraging trademark
enforcement while also commenting on copyright and patent
enforcement, establishing a framework for successful brand
protection in the future.
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is
a handbook for law practitioners as well as business executives. It
is a unique perspective of best practices in addressing issues
around counterfeiting and grey markets - from a legal as well as a
business point of view. The authors explore the threats posed by
counterfeiting and grey markets to a variety of industries and
illuminate what problems these may cause. Before setting forth the
range of legal strategies for remedying incidents of counterfeiting
and grey markets, the authors outline preventive measures
businesses can take to combat the threats, and showcase some of the
emerging technologies that can serve as enablers of Brand
Protection's 3 IPR's (3 I's= Intelligence, Investigation,
Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's=
Remedy, Recovery, Rehabilitation).
The performance and survival of a business in a global economy
depends on understanding and managing the risks-external and those
embedded within its operations.It is vital to identify and
prioritize significant risks and detect the weakest points. Adding
other elements to an essential ERM program, such as PESTEL and
Porter's 5 forces, treatment plans, scorecards, the three lines of
defense (3LoD) components, and process improvements (six sigma, 8D,
etc.) significantly increases the ERM success rate. The authors
outline a comprehensive strategy to designing and implementing a
robust and successful ERM program - and not just successful in
implementation but also yielding enormous returns for the
organizations that implemented this enhanced ERM program.
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is
a handbook for law practitioners as well as business executives.It
is a unique perspective of best practices in addressing issues
around counterfeiting and grey markets - from a legal as well as a
business point of view. The authors explore the threats posed by
counterfeiting and grey markets to a variety of industries and
illuminate what problems these may cause. Before setting forth the
range of legal strategies for remedying incidents of counterfeiting
and grey markets, the authors outline preventive measures
businesses can take to combat the threats, and showcase some of the
emerging technologies that can serve as enablers of Brand
Protection's 3 IPR's (3 I's= Intelligence, Investigation,
Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's=
Remedy, Recovery, Rehabilitation).
Protecting the Brand, Volume II: Busting the Bootlegs follows
Volume I which provides a unique combination of legal and business
best practices related to intellectual property protection. This
second volume showcases U.S. states specific legal statues and
examples related to legal approach to counterfeiting and grey
market issues. The primary emphasis is to prove advice to U.S.
companies navigating the complex domestic legislation and provide a
single source of reference for both law practitioners and those
tasked with intellectual property rights enforcement and compliance
who need to understand the applicable state legislation. Both
volumes of this book are focused on leveraging trademark
enforcement while also commenting on copyright and patent
enforcement, establishing a framework for successful brand
protection in the future.
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