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Protecting the Brand - Counterfeiting and Grey Markets (Hardcover)
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Protecting the Brand - Counterfeiting and Grey Markets (Hardcover)
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Protecting the Brand, Volume I: Counterfeiting and Grey Markets is
a handbook for law practitioners as well as business executives. It
is a unique perspective of best practices in addressing issues
around counterfeiting and grey markets - from a legal as well as a
business point of view. The authors explore the threats posed by
counterfeiting and grey markets to a variety of industries and
illuminate what problems these may cause. Before setting forth the
range of legal strategies for remedying incidents of counterfeiting
and grey markets, the authors outline preventive measures
businesses can take to combat the threats, and showcase some of the
emerging technologies that can serve as enablers of Brand
Protection's 3 IPR's (3 I's= Intelligence, Investigation,
Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's=
Remedy, Recovery, Rehabilitation).
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