Protecting the Brand - Counterfeiting and Grey Markets (Hardcover)

Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).

General

Imprint:	Business Expert Press
Country of origin:	United States
Release date:	November 2021
Authors:	Peter Hlavnicka • Anthony M. Keats
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover
Pages:	392
ISBN-13:	978-1-63742-287-8
Categories:	Books > Business & Economics > Business & management > General Books > Law > Other areas of law > Law as it applies to other professions Books > Law > Laws of other jurisdictions & general law > Private, property, family law > Personal property law > Intellectual property, copyright & patents Promotions
LSN:	1-63742-287-3
Barcode:	9781637422878

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