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* Uniquely focuses on achieving customer satisfaction with the
hotel and event industries, giving step-by-step practical guidance.
* Integration of case studies, author voice boxes, and example
forms and documents for the standardization of procedures key to
achieving customer satisfaction, informed by extensive professional
experience of both authors put into the context of existing
theoretical frameworks. * Inclusion of underexplored areas such as
employee empowerment, customer delight, over-promising, cultural
implications and contractual issues in customer satisfaction.
This is a short, accessible and practical guide to running venues
which are in the business of hosting events. Using honest guidance
peppered with the author's real-life situational anecdotes to
contextualise the topics, the book is logically structured around
the key stages of event management: pre-event, onsite and
post-event. Topics covered include developing the client
relationship, marketing, financial accountability, risk,
interdepartmental communication, onsite procedures and post-event
evaluation. This is a fundamental resource for all event management
and hospitality students. It is also a book for anybody who manages
a venue or is a venue event manager. The Practical Guide to
Managing Event Venues makes the business of venue management
appealing, understandable and achievable.
The Practical Guide to Organising Events is a short, accessible and
practical guide on how to successfully plan and organise a variety
of event types in a wide range of contexts. The core sections of
the text are logically structured around the key stages of event
management - pre-event, on-site and post-event - offering essential
practical insight and guidance throughout the whole process. Topics
covered include proposal writing, budget, funding and sponsorship,
health and safety, security and evaluation. This is a fundamental
resource for all events management students running and organising
an event as part of their degree programme. It is also a book for
anybody who just happens to be tasked with organising an event such
as an office party, a social networking event, Christmas party or
family wedding. Based on experience, using real-life case studies
and anecdotal examples, The Practical Guide to Organising Events
ultimately makes the business of events management appealing,
understandable and achievable.
The Practical Guide to Organising Events is a short, accessible and
practical guide on how to successfully plan and organise a variety
of event types in a wide range of contexts. The core sections of
the text are logically structured around the key stages of event
management - pre-event, on-site and post-event - offering essential
practical insight and guidance throughout the whole process. Topics
covered include proposal writing, budget, funding and sponsorship,
health and safety, security and evaluation. This is a fundamental
resource for all events management students running and organising
an event as part of their degree programme. It is also a book for
anybody who just happens to be tasked with organising an event such
as an office party, a social networking event, Christmas party or
family wedding. Based on experience, using real-life case studies
and anecdotal examples, The Practical Guide to Organising Events
ultimately makes the business of events management appealing,
understandable and achievable.
* Uniquely focuses on achieving customer satisfaction with the
hotel and event industries, giving step-by-step practical guidance.
* Integration of case studies, author voice boxes, and example
forms and documents for the standardization of procedures key to
achieving customer satisfaction, informed by extensive professional
experience of both authors put into the context of existing
theoretical frameworks. * Inclusion of underexplored areas such as
employee empowerment, customer delight, over-promising, cultural
implications and contractual issues in customer satisfaction.
This is a short, accessible and practical guide to running venues
which are in the business of hosting events. Using honest guidance
peppered with the author's real-life situational anecdotes to
contextualise the topics, the book is logically structured around
the key stages of event management: pre-event, onsite and
post-event. Topics covered include developing the client
relationship, marketing, financial accountability, risk,
interdepartmental communication, onsite procedures and post-event
evaluation. This is a fundamental resource for all event management
and hospitality students. It is also a book for anybody who manages
a venue or is a venue event manager. The Practical Guide to
Managing Event Venues makes the business of venue management
appealing, understandable and achievable.
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