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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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The Practical Guide to Achieving Customer Satisfaction in Events and Hotels (Paperback)
Loot Price: R1,236
Discovery Miles 12 360
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The Practical Guide to Achieving Customer Satisfaction in Events and Hotels (Paperback)
Series: The Practical Guide to Events and Hotel Management Series
Expected to ship within 10 - 15 working days
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* Uniquely focuses on achieving customer satisfaction with the
hotel and event industries, giving step-by-step practical guidance.
* Integration of case studies, author voice boxes, and example
forms and documents for the standardization of procedures key to
achieving customer satisfaction, informed by extensive professional
experience of both authors put into the context of existing
theoretical frameworks. * Inclusion of underexplored areas such as
employee empowerment, customer delight, over-promising, cultural
implications and contractual issues in customer satisfaction.
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