1. This uniquely caters to distinctive marketing concepts and theories pertaining to Bottom of Pyramid (BoP) instead of identifying just the selling propositions and aspects related to marketing to the poor. 2. Will be of interest to students and researchers of marketing, business administration, rural management, marketing management, rural marketing, economics, and development studies in the UK and USA.

1. This uniquely caters to distinctive marketing concepts and theories pertaining to Bottom of Pyramid (BoP) instead of identifying just the selling propositions and aspects related to marketing to the poor. 2. Will be of interest to students and researchers of marketing, business administration, rural management, marketing management, rural marketing, economics, and development studies in the UK and USA.

This collection covers different printed microstrip antenna designs,from rectangular to circular, broadband, dual-band, and millimeter-wave microstrip antennas to microstrip arrays. It further presents a new analysis of the rectangular and circular microstrip antenna efficiency and surface wave phenomena. The book Covers the latest advances and applications of microstrip antennas Discusses methods and techniques used for the enhancement of the performance parameters of the microstrip antenna Presents low-power wide area network (LPWAN) proximity-coupled antenna for Internet of Things applications. Highlights a new analysis of rectangular and circular microstrip antenna efficiency and surface wave phenomena. Showcases implantable antennas, H-shaped antennas, and wideband implantable antennas for biomedical applications Printed Antennas discusses the latest advances such as the Internet of Things for antenna applications, device-to-device communication, satellite communication, and wearable textile antenna in the field of communication. It further presents methods and techniques used for the enhancement of the performance parameters of the microstrip antenna and covers the design of conformal and miniaturized antenna structures for various applications. It will serve as an ideal reference text for senior undergraduates, graduate students, and researchers in fields including electrical engineering, electronics and communications engineering, and computer engineering.

Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations including HUL, P&G, Godrej, Nestle and Cavin Kare, amongst many others, have started to seriously market their products and services to poor consumers. However, as both academic and practitioner focus on BOP evolves, it is clear that marketing practitioners lag behind the research output in this area. Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets is written to provide much needed attention to this new and growing research area. It will fulfill a gap in the market by expanding the current avenues of academic research, as well as providing a key insight into the area which is sure to be the next growth engine for organizations as they begin to think about marketing to poor consumers. Aimed primarily at marketing practitioners and scholars, this book will prove useful to organizations looking for deeper insights on how they can successfully position their products and services to poor consumers, as well as how they can purchase or source products and services from poor producers.