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Marketing to the Poor - Creating Value (Hardcover) Loot Price: R4,019
Discovery Miles 40 190
Repayment Terms: R377 pm x 12*
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Marketing to the Poor - Creating Value (Hardcover): Ramendra Singh, Tahir A Wani

Marketing to the Poor - Creating Value (Hardcover)

Ramendra Singh, Tahir A Wani

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Loot Price R4,019 Discovery Miles 40 190 | Repayment Terms: R377 pm x 12*

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1. This uniquely caters to distinctive marketing concepts and theories pertaining to Bottom of Pyramid (BoP) instead of identifying just the selling propositions and aspects related to marketing to the poor. 2. Will be of interest to students and researchers of marketing, business administration, rural management, marketing management, rural marketing, economics, and development studies in the UK and USA.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: September 2022
First published: 2023
Editors: Ramendra Singh • Tahir A Wani
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 150
ISBN-13: 978-1-03-213028-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-03-213028-8
Barcode: 9781032130286

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