Since 2007, the country and financial sector have faced an extraordinary economic crisis. Countless banks have failed and many more continue to struggle. However, Umpqua Bank has emerged from the crisis stronger than before. Drawing on Umpqua's unique culture and approach to leadership, Leading for Success shows business leaders in any industry how to build successful companies in even the most challenging times.Chapters include: It's a Different World: A new set of principles that will help leaders prepare themselves and their people to capitalize on the tremendous opportunities that are possible as we emerge from the recent economic crisis.The Truth, Nothing But The Truth: Why the truth demonstrates respect and inspires trust.Motivate & Inspire: The essence of leadership.Control & Uncertainty: Worry about the things you can control and prepare for what you can't.Revolutions & Panics: How do we react to more and faster change without panic, rather finding a long-term perspective?Value of a Value Proposition: How do you compete? Is it on price or something more?It's All About Your Customers: What are you doing to set yourself apart?Reputation Counts: How to become a unique organizations within your industryProblems & The Healing Process: How to get a problem on the table and deal with it so the healing process can begin.Create Buzz: Traditional advertising is dead. So how do you get other people to spread the word about your company for you?Leverage Your Assets: Sell it, shut it, or scale it.Be Available Understand the power of a flat organization and listen to your customers and your people.Pay Attention to the Details: Keep Sweating the Small StuffWhile it's impossible to predict exactly what the next 10 years will look like, there is no doubt they will be an era of rapid change, presenting extraordinary opportunities for innovation and growth - and challenging business leaders to lead differently. Applying the lessons in Leading for Success will help any leaders at any level to help his or her team leverage the opportunities ahead.

People Are Talking About "Leading for Growth"

"Ray Davis addresses many of the key issues we face in continuing to drive growth at Nike--staying connected with the consumer, leading change, building the brand, and cultivating a strong corporate culture. He offers clear solutions and creative leadership approaches for all business leaders, regardless of industry."
--Charlie Denson, president, Nike Brand

"Ray Davis is a leader for the 21st century. He understands that winning companies compete on ideas--ideas that shape the future of their industry and reshape the sense of what's possible among customers, employees, and investors."
--Polly LaBarre, coauthor, "Mavericks at Work: Why the Most Original Minds in Business Win"

"Thanks to Ray Davis's leadership, Umpqua Bank is the premier experience-stager in the banking industry. The principles that he brought to bear to lead what once was a small, sleepy company into a dynamic, growing organization are yours for the taking in "Leading for Growth. Read" it, apply them, grow, repeat."
--B. Joseph Pine II, coauthor, "The Experience Economy," and cofounder, Strategic Horizons LLP

"Growing a business demands basic disciplines that are often ignored. "Leading for Growth" provides a compelling look at what's required for companies to break out of the pack."
--James Champy, coauthor, "Reengineering the Corporation," and chairman of consulting for Perot Systems

""Leading for Growth" presents an inspiring and powerful set of lessons about growing a company from a leader who has 'been there and done that.' The book is relevant to anyone in a leadership position faced with the need to change a culture and/or growsuccessfully--essentially, all of us."
--Eric Flamholtz, president, Management Systems Consulting Corporation, and professor of management, Anderson School, UCLA