"I've known Rip for more than 20 years. In that time, he's been a great motivator for so many people. This terrific book will inspire all who read it to change their lives and optimize their health."-Lance Armstrong, cancer survivor, seven-time Tour de France champion
Lose weight, lower cholesterol, significantly reduce the risk of disease, and become physically fit--in just 4 weeks, with this New York Times bestseller!
Professional athlete-turned-firefighter Rip Esselstyn is used to responding to emergencies. So, when he learned that some of his fellow Engine 2 firefighters in Austin, TX, were in dire physical condition-several had dangerously high cholesterol levels (the highest was 344!)-he sprang into action and created a life-saving plan for the firehouse. By following Rip's program, everyone lost weight (some more than 20 lbs.), lowered their cholesterol (Mr. 344's dropped to 196), and improved their overall health. Now, Rip outlines his proven plan in this book. With Rip as your expert coach and motivator, you'll transform your body and lifestyle in a month. His plant-powered eating plan is based on a diet of whole foods, including whole grains, fresh fruits, vegetables, legumes, nuts, and seeds. This invaluable guide features: **Dozens of easy, mouthwatering recipes-from pancakes to pizza, Tex-Mex favorites to knockout chocolate desserts **Pantry-stocking tips will take the panic out of inevitable cravings and on-the-fly meals **Guidelines on menu choices that will allow you to eat out, wherever and whenever you want **Rip's simple, firefighter-inspired exercise program that will boost your metabolism and melt your fat away.
Medically approved, easy-to-follow, and amazingly effective," " this diet is designed for anyone who wants to make heroic strides in his or her health, weight, and well-being-all without heroic effort.
"Want to be as strong as a Texas firefighter? Or as healthy as a professional triathlete? Then follow the wonderful advice of Rip Esselstyn, who is both. His book can save your life--whether you're a man or a woman. Highly recommended!" -Dean Ornish, M.D., Founder and President, Preventive Medicine Research Institute, Clinical Professor of Medicine, U of CaliforniaSF, author, "Dr. Dean Ornish's Program for Reversing Heart Disease"

For the millions who are following a plant-based diet, as well as those meat-eaters who are considering it, MY BEEF WITH MEAT is the definitive guide to convincing all that it's truly the best way to eat New York Times Bestelling author of The Engine 2 Diet and nutrition lecturer Rip Esselstyn, is back and ready to arm readers with the knowledge they need to win any argument with those who doubt the health benefits of a plant-based diet--and convince curious carnivores to change their diets once and for all. Esselstyn reveals information on the foods that most people believe are healthy, yet that scientific research shows are not. Some foods, in fact, he deems so destructive they deserve a warning label. Want to prevent heart attacks, stroke, cancer and Alzheimer's? Then learn the facts and gain the knowledge to convince those skeptics that they are misinformed about plant-base diets, for instance:
You don't need meat and dairy to have strong bones or get enough protein
You get enough calcium and iron in plants
The myth of the Mediterranean diet
There is a serious problem with the Paleo diet
If you eat plants, you lose weight and feel great
MY BEEF WITH MEAT proves the Engine 2 way of eating can optimize health and ultimately save lives and includes more than 145 delicious recipes to help readers reach that goal.

Think a Plant-Based Diet Can't Save Your Life? Think Again
In 2005, firefighter Rip Esselstyn convinced his entire firehouse to eat a plant-based diet, and his New York Times bestseller The Engine 2 Diet inspired hundreds of thousands of people across America to do the same. Why? Because a plant-based diet is the healthiest way to eat Now, in his new book, Rip arms readers with the 36 most powerful facts that prove, once and for all, that a plant-based diet can save your life.
Do you want to:
--Prevent cancer, heart attacks, stroke, and Type 2 Diabetes? Eat plants
--Have stronger bones than milk could ever give you? Eat plants
--Enjoy a super-charged sex life? Eat plants
--Avoid dangerous carcinogens and contaminants? Eat plants?
--Lose weight and look great? Eat plants
In MY BEEF WITH MEAT, not only does Rip arm you with every fact you need to win any argument you could ever have with a meat eater, he also presents over 140 delicious new Engine 2 recipes to feed your newly plant-eating friends. From pizzas to burgers, from casseroles to cakes, from soups to nuts, you'll find everything you'll need to become a healthy-cooking virtuoso.
Optimize your health, lose weight, and feel great Soon you'll have your own beef with meat