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The dynamic and fast-expanding business events sector plays a vital
role in the professional lives of hundreds of millions of people
worldwide by providing settings in which they can meet for the
purposes of negotiation, deliberation, motivation, the
dissemination of knowledge, and the celebration of their greatest
career-related achievements. This book provides a sound practical
and theoretical context for the study of this subject by covering,
in depth, all categories of business-related events including
corporate meetings, association conferences, political events,
incentive travel, exhibitions, corporate hospitality, awards
ceremonies and SMERF (social, military, educational, religious and
fraternal) gatherings. This new edition has been extensively
revised and updated to reflect recent developments in business
events, including: Five new chapters on business events destination
marketing, knowledge, sustainability, ethics and technology New
'It's my job' voice boxes offering practical insights from people
employed in the business events industry A wide range of new case
studies illustrating business events throughout the world,
including emerging business events destinations such as Russia and
the Middle East Written in an accessible yet analytical manner,
Business Events is essential reading for all students of events,
tourism and hospitality management.
Marketing Destinations and Venues for Conferences, Conventions and
Business Events introduces students to key areas of marketing and
promotion that are essential if destinations are to compete
successfully in the rapidly expanding global business event sector.
It achieves this by looking at issues surrounding business event
marketing, strategic planning, destination and venue selling
strategies and future challenges. The 2nd Edition has also been
updated to include: New content on: destination marketing
organisations' and venues' use of technology, use and impact of
social media, sponsorship and partnership issues, economic changes
as well as their responses to demand for sustainable meetings
locations Updated and new case studies on growth areas and emerging
markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and
South America, but also to include material on mature markets,
destinations and venue operators A genuinely international focus in
terms of content and examples New review and discussion questions
and, where appropriate, learning outcomes New online resource
package for students and lecturers including: weblinks, power point
slides and project questions (coming soon). Accessible, global and
informative, this is essential reading for all future business
event and conference managers.
Marketing Destinations and Venues for Conferences, Conventions and
Business Events introduces students to key areas of marketing and
promotion that are essential if destinations are to compete
successfully in the rapidly expanding global business event sector.
It achieves this by looking at issues surrounding business event
marketing, strategic planning, destination and venue selling
strategies and future challenges. The 2nd Edition has also been
updated to include: New content on: destination marketing
organisations' and venues' use of technology, use and impact of
social media, sponsorship and partnership issues, economic changes
as well as their responses to demand for sustainable meetings
locations Updated and new case studies on growth areas and emerging
markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and
South America, but also to include material on mature markets,
destinations and venue operators A genuinely international focus in
terms of content and examples New review and discussion questions
and, where appropriate, learning outcomes New online resource
package for students and lecturers including: weblinks, power point
slides and project questions (coming soon). Accessible, global and
informative, this is essential reading for all future business
event and conference managers.
The dynamic and fast-expanding business events sector plays a vital
role in the professional lives of hundreds of millions of people
worldwide by providing settings in which they can meet for the
purposes of negotiation, deliberation, motivation, the
dissemination of knowledge, and the celebration of their greatest
career-related achievements. This book provides a sound practical
and theoretical context for the study of this subject by covering,
in depth, all categories of business-related events including
corporate meetings, association conferences, political events,
incentive travel, exhibitions, corporate hospitality, awards
ceremonies and SMERF (social, military, educational, religious and
fraternal) gatherings. This new edition has been extensively
revised and updated to reflect recent developments in business
events, including: Five new chapters on business events destination
marketing, knowledge, sustainability, ethics and technology New
'It's my job' voice boxes offering practical insights from people
employed in the business events industry A wide range of new case
studies illustrating business events throughout the world,
including emerging business events destinations such as Russia and
the Middle East Written in an accessible yet analytical manner,
Business Events is essential reading for all students of events,
tourism and hospitality management.
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