Many sales people, particularly in business-to-business categories, may think that social media is a consumer plaything and not well-suited for use in business, and especially in sales.

The Infinite Pipeline demonstrates that social selling is real, it's here, and sales people can learn social sales techniques to improve their effectiveness.

The book describes the Infinite Pipeline Sales Development Process, which enables B2B sales people to use social media to create online relationships for sales success. It contains social strategy and practical advice for creating evangelists and communities that produce sales without the use of time-consuming, ineffective smiling and dialing techniques.

Social Media Performance Group presents easy-to-use step-by-step instructions for getting on popular social networking sites and mastering the techniques of social selling, including a plan for your first 30, 60, and 90 days on social media.

The sales person edition contains dozens of case studies that explain how successful sales people are using social selling techniques to prospect and close sales as well as how their companies are creating online communities that help sustain relationships with customers and develop new relationships with customers.

The Infinite Pipeline will show you how to use social media to improve customer satisfaction, start, build, and sustain professional relationships and involve the whole company in sales efforts.

Topics include: Why Social Media for B2B Sales; The Failure of Traditional Sales Metrics; What You Know About Who You Know; No More Smiling and Dialing; and Always Be Engaging Replaces Always Be Closing.

Infinite Pipeline provides everything you need to know to supercharge your sales efforts using social selling techniques, showing you how Infinite Pipeline theories and tools work in actual business scenarios.

What Others Are Saying

"Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It's a great way to get crazy-busy prospects to pay attention."
-Jill Konrath, author of SNAP Selling and Selling to Big Companies

"Sales is all about relationships and trust. Infinite Pipeline is the 'how to' guide for maximizing social networks to find and build relationships, and generate trust in our digital age."
-Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

"Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business."
-Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances

The huge Spanish noa de chine, Nuestra Senora de la Concepcion, sailed from Manila, Philippines on August 28, 1698, bound for Acapulco, Mexico, a port on the other side of the Pacific Ocean. Her cargo hold was bursting with wooden chests filled with bars of 24-carat gold, precious jewels, and hundreds of crates containing thousands of pieces of priceless Chinese porcelain. It was the largest treasure ever carried on a sailing vessel, and was accompanied by more than 700 men, women and children. She was never seen or heard from again. Almost 400 years later, the personal sailing journal of a 17-year-old Third Lieutenant serving aboard a British man-o-war is discovered in a nautical antiques store in Ft. Lauderdale, Florida. It tells the story of the rescue of a Spanish castaway from a tiny coral atoll in the Pacific Ocean, and contains the final words of Capitan Don Emilio Bustamente de la Vega, the sole survivor of the Spanish noa. An encrypted message revealing the location of the noa's billion-dollar treasure is buried in Bustamente's prayer for absolution, and he prevails upon the young British lieutenant to see it conveyed to the Vatican in Rome. But fate intervenes, and the message is not delivered. Discovery of the sailing journal launches a frantic, globe-girdling recovery effort and alerts a deadly international consortium that includes Japanese Yakuza pirates who will stop at nothing to seize the treasure for themselves-and kill anyone who attempts to interfere. Former U.S. Marine Corps sniper, Jake Porter, and veteran of the first Gulf War in Iraq, is more than up to the challenge. He enlists the help of a Marine Corps intelligence officer to decrypt the hidden message in the sailing journal that reveals the location of the treasure-a tiny coral atoll in the cold north Pacific Ocean. He races to the island aboard his sailboat against a vicious, unseen enemy who is killing his friends in their search for the treasure's secret.

Be a Person - small and medium business executive edition

Social media books are a dime a dozen, but this book presents everything an executive of a small to medium size business needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media.

This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers.

Topics in the executive version include wny it's important to Be a Person, not a company, why social media is relevant to business, how to create social media strategies, the 10 commandments of social media, and how to engage with social media.

Written in an easy, informal, non-technical style, the book presents everything business executives need to understand how to build a social presence online - Fast

Be a Person - enterprise executive edition Social media books are a dime a dozen, but this book presents everything an enterprise executive needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media. By reading this book, executives can learn how social media can improve the bottom line, employee engagement and retention, and organizational efficiency. This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers. Topics in the executive version include why social media is relevant to business, how to create social media strategies, the 10 commandments of social media, and how to engage with social media. Written in an easy, informal, non-technical style, the book presents everything executives need to understand how to build a social presence online - Fast

Be a Person - non-profit executive edition Social media books are a dime a dozen, but this book presents everything a non-profit executive needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media. This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers. Topics in the executive version include why social media is relevant to non-profits, how to create social media strategies, the 10 commandments of social media, and how to engage with social media. Written in an easy, informal, non-technical style, the book presents everything executives need to understand how to build a social presence online - Fast