Quantifying and assessing the value of an organisation's design department can be problematic. The tools traditionally used by auditors are usually insufficient to 'measure' either the value of design projects or their influence within an organisation. This book demystifies the design development and design management process, scrutinising it against a new set of auditing principles which illuminates its true value in a contemporary context.

Featuring a series of international case studies, Design Management: Exploring Fieldwork and Applications argues that assessment of the design function within any organisation must incorporate both qualitative and quantitative research methods. The book explores a number of key themes, such as new product development, risk in design and corporate identity. Moreover, by drawing on a range of techniques from the social sciences, the authors rigorously develop means by which design may be understood accurately.

This book represents an important and timely contribution to our knowledge of the management of product and service innovation. It will be an invaluable text for students and researchers working in design and management.

Quantifying and assessing the value of an organisation's design department can be problematic. The tools traditionally used by auditors are usually insufficient to 'measure' either the value of design projects or their influence within an organisation. This book demystifies the design development and design management process, scrutinising it against a new set of auditing principles which illuminates its true value in a contemporary context.

Featuring a series of international case studies, Design Management: Exploring Fieldwork and Applications argues that assessment of the design function within any organisation must incorporate both qualitative and quantitative research methods. The book explores a number of key themes, such as new product development, risk in design and corporate identity. Moreover, by drawing on a range of techniques from the social sciences, the authors rigorously develop means by which design may be understood accurately.

This book represents an important and timely contribution to our knowledge of the management of product and service innovation. It will be an invaluable text for students and researchers working in design and management.

Author Biography:
Robert Jerrard is Professor of Design Studies at the Institute of Art and Design, University of Central England. He has published widely and his research interests include risk assessment in design, ethnicity and entrepreneurship, and work based learning.
David Hands is Senior Research Assistant at the Istitute of Art and Design, University of Central England. He has worked and published widely in the area of design policy analysis.
Jack Ingram is Chair of the Programme of Postgraduate Design courses at the institute of Art and Design, University of Central England. He has published widely and is co-founder and executive editor of The Design Journal.