Fast-track route to making your training and development strategy an integral part of the overall goals and strategies of your organization Covers how to make training and development an effective cyclical process that encompasses identification, planning, implementation and evaluation leading back to redefining training needs. Also ensures that organizational goals match individual aspiration Case studies of the corporate arm of the Open University, Kentucky Fried Chicken/Yum Brands, Kodak, The Famous Grouse Experience and Hong Kong Mass Transit Includes a comprehensive resources guide, key concepts and thinkers, a 10-step action plan and a section of FAQs

The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self--development for sales people.

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organized into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Fast track route to the successful management of business growth

Covers the key areas of growth management, from understanding how organizations grow and the changes needed to facilitate growth, to mergers and acquisitions, franchising and alliances

Examples and lessons from some of the world's most successful businesses, including AOL, Dixons, Starbucks, and Wal-Mart, and ideas from the smartest thinkers, including Patricia Anslinger, Thomas Copeland, Peter Lorange, Baghai Mehrdad, Noel Tichy, David White and Chris Zook.

Includes a glossary of key concepts and a comprehensive resources guide

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

'I believe this book will be a benefit to all those who are involved in, or are interested in, the cruise industry'
David Dingle, Commercial and Corporate Director P&O Cruises
* The first overall study of the industry
* Looks at the practical aspects but is underpinned by theory
* Focuses on sociological aspects to explain the current growth

Cruises are traditionally thought of as luxury holidays for the pampered few but 'The Development and Growth of the Cruise Industry' exposes the myth and gives readers an understanding of their importance in the travel market. The book covers the various types of cruises (fly cruising, cruise & stay, special interest cruises for example), the types of ships (design to green issues) and the motivation of passengers (quality versus price). It takes a forward looking approach assessing trends, past 2000 with the probable polarisation of the market, its growth prospects and potential limiting factors.
Contents:
Cruising in context; A history of cruising; Market aspects; Cruising areas; Design philosophies; The economics of cruising; Anatomy of a cruise; The ecology of cruising; Niche cruising; The future.
This book is ideal for 2nd and 3rd year Tourism Undergraduates, HNC, BTEC and HND Travel and Tourism Students. As one of the first academic books on the subject it will also give tourism practitioners a real understanding of the issues and practicalities involved.
Roger Cartwright is the Deputy Head of the Faculty of Business Management and Computing, Perth College (a member of the University of the Highlands Project), Scotland.
Carolyn Baird is the Head of the School of Tourism and Hospitality, Perth College (amember of the University of the Highlands Project), Scotland.
The first overall study of the industry
Look at the practical aspects underpinned by theory
Focuses on sociological aspects to explain the current growth

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late twentieth and early twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.