The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self--development for sales people.

Fast track route to mastering all aspects of managing a diverse workforce
Covers all the key techniques for managing diversity successfully, from motivating all parts of the workforce to techniques for avoiding stereotyping, and from managing the multilingual organization to using technology
Examples and lessons from some of the world's most successful businesses, including Coca Cola, British Airways and Mitsubishi, and ideas from the smartest thinkers, including Richard Lewis and Fons Trompenaars
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Fast-track route to making your training and development strategy an integral part of the overall goals and strategies of your organization Covers how to make training and development an effective cyclical process that encompasses identification, planning, implementation and evaluation leading back to redefining training needs. Also ensures that organizational goals match individual aspiration Case studies of the corporate arm of the Open University, Kentucky Fried Chicken/Yum Brands, Kodak, The Famous Grouse Experience and Hong Kong Mass Transit Includes a comprehensive resources guide, key concepts and thinkers, a 10-step action plan and a section of FAQs

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Fast track route to the successful management of business growth

Covers the key areas of growth management, from understanding how organizations grow and the changes needed to facilitate growth, to mergers and acquisitions, franchising and alliances

Examples and lessons from some of the world's most successful businesses, including AOL, Dixons, Starbucks, and Wal-Mart, and ideas from the smartest thinkers, including Patricia Anslinger, Thomas Copeland, Peter Lorange, Baghai Mehrdad, Noel Tichy, David White and Chris Zook.

Includes a glossary of key concepts and a comprehensive resources guide

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organized into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late twentieth and early twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.