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MediaWriting is an invaluable resource for students planning to
enter the dynamic and changing world of media writing in the
twenty-first century. With easy-to-read chapters, a wealth of
updated, real-world examples, and helpful "How To" boxes
throughout, this textbook explains the various styles of writing
for print, broadcast, online, social media, public relations, and
multimedia outlets. Some of the features included in the book are:
A re-written Chapter 13, Writing and Reporting in the New New
Media, with updates to how social media is used today Expanded
chapters on print reporting methods and the Associated Press
Stylebook Updates to Chapters 5 and 6, Legal Considerations in
Media Writing, and Ethical Decisions in Writing and Reporting,
discuss recent court cases and current ethical issues Explanatory
"How To" boxes that help readers understand and retain main themes
Illustrative "It Happened to Me" vignettes from the authors'
professional experiences Discussion questions and exercises at the
end of every chapter Designed to meet the needs of students of
print and broadcast media, public relations, or a wannabe
jack-of-all trades in the online media environment, this
reader-friendly primer will equip beginners with the skills
necessary to succeed in their chosen writing field.
MediaWriting is an invaluable resource for students planning to
enter the dynamic and changing world of media writing in the
twenty-first century. With easy-to-read chapters, a wealth of
updated, real-world examples, and helpful "How To" boxes
throughout, this textbook explains the various styles of writing
for print, broadcast, online, social media, public relations, and
multimedia outlets. Some of the features included in the book are:
A re-written Chapter 13, Writing and Reporting in the New New
Media, with updates to how social media is used today Expanded
chapters on print reporting methods and the Associated Press
Stylebook Updates to Chapters 5 and 6, Legal Considerations in
Media Writing, and Ethical Decisions in Writing and Reporting,
discuss recent court cases and current ethical issues Explanatory
"How To" boxes that help readers understand and retain main themes
Illustrative "It Happened to Me" vignettes from the authors'
professional experiences Discussion questions and exercises at the
end of every chapter Designed to meet the needs of students of
print and broadcast media, public relations, or a wannabe
jack-of-all trades in the online media environment, this
reader-friendly primer will equip beginners with the skills
necessary to succeed in their chosen writing field.
Calcium Entry Blockers (CEBs) are a new class of drugs which have
been pushing back the frontiers of science and medicine for almost
two decades. This report reviews some of the wealth of chemical,
biological and clinical data describing the discovery and
development of these compounds. The scientific importance,
therapeutic benefit and marketing potential of these compounds have
caused an explosion of scientific literature describing their
effects in many preclinical and clinical settings. The definitional
characteristics of these compounds suggest a certain predictability
of their biological profile but their therapeutic usefulness varies
widely dependent upon their physical properties, net hemodynamic
effects, duration of action and incidence of side effects. CEBs
appear uniquely suited to the treatment of the underlying
complexity of cardiovascular disease. The CEBs of the future may
live up to the expectations of pathophysiologically based
therapeutics and allow the heart and blood vessels to outlive the
cells which they support. The development of CEBs is an evolving
story of epic proportions and represents the cooperative efforts of
individuals in all areas of science.
The sixth edition of Becoming a Public Relations Writer continues
its place as an essential guide to the writing process for public
relations practice. Smith provides comprehensive examples,
guidelines and exercises that allow students to both learn the
fundamentals of public relations writing and practice their writing
skills. Ethical and legal issues are woven throughout the text,
which covers public relations writing formats for both journalistic
and organizational media. This new edition updates and expands its
coverage of writing for digital and social media-including blogs,
websites and wikis, as well as social networking (Facebook),
microblogging (Twitter), photo sharing (Instagram and Snapchat) and
video sharing (YouTube). This range reflects the current landscape
of public relations writing, preparing undergraduate students for a
public relations career. Becoming a Public Relations Writer is a
trusted resource for courses in public relations, media writing and
strategic communication. Previous editions of this text have been
adopted by more than 190 colleges and universities in the U.S. and
among other English-speaking nations. Complementary online
materials are provided for both instructors and students;
instructors have access to support materials such as test banks,
chapter overviews and a sample syllabus, while students will
benefit from career prep resources such as ethics codes, an
overview of professional organizations and sample news packages.
Visit the Companion Website at www.routledge.com/cw/smith.
4* Doody's Review! Ideal for veterinary students, residents and
clinicians, the fourth edition of this bestselling textbook has
been fully updated in line with developments in research and
teaching. The logical chapter progression reflects the stages in a
clinical case work-up and how epidemiological concepts and methods
contribute. This new edition provides guidelines for improving
patient and population health outcomes, and detecting emerging
diseases through systematic evaluation of patient encounters and
electronic medical records incorporates new methodologies and
concepts drawn from the recent veterinary practice literature
updates chapter content including expanded coverage of risk,
statistical and economic analyses, and surveillance for emerging
diseases more than 60 examples of clinical research drawn from the
international veterinary practice literature presented as
structured abstracts; follow-up questions invite the reader to
participate in the analysis of results online links to full text
versions of more than half of structured abstracts and more than
40% of the book's 174 literature citations updates the listing and
review of public and private online resources, including guidelines
for online literature searching and critical evaluation of clinical
reports. Today's veterinary curricula places greater emphasis on
experiential/problem-based learning versus discipline-oriented
instruction. This fourth edition is ideally suited to introduce
epidemiologic concepts and methodologies to veterinary students in
the context of the patient encounter, and should be of use at any
point in the veterinary curriculum.
The sixth edition of Becoming a Public Relations Writer continues
its place as an essential guide to the writing process for public
relations practice. Smith provides comprehensive examples,
guidelines and exercises that allow students to both learn the
fundamentals of public relations writing and practice their writing
skills. Ethical and legal issues are woven throughout the text,
which covers public relations writing formats for both journalistic
and organizational media. This new edition updates and expands its
coverage of writing for digital and social media-including blogs,
websites and wikis, as well as social networking (Facebook),
microblogging (Twitter), photo sharing (Instagram and Snapchat) and
video sharing (YouTube). This range reflects the current landscape
of public relations writing, preparing undergraduate students for a
public relations career. Becoming a Public Relations Writer is a
trusted resource for courses in public relations, media writing and
strategic communication. Previous editions of this text have been
adopted by more than 190 colleges and universities in the U.S. and
among other English-speaking nations. Complementary online
materials are provided for both instructors and students;
instructors have access to support materials such as test banks,
chapter overviews and a sample syllabus, while students will
benefit from career prep resources such as ethics codes, an
overview of professional organizations and sample news packages.
Visit the Companion Website at www.routledge.com/cw/smith.
4* Doody's Review! Ideal for veterinary students, residents and
clinicians, the fourth edition of this bestselling textbook has
been fully updated in line with developments in research and
teaching. The logical chapter progression reflects the stages in a
clinical case work-up and how epidemiological concepts and methods
contribute. This new edition provides guidelines for improving
patient and population health outcomes, and detecting emerging
diseases through systematic evaluation of patient encounters and
electronic medical records incorporates new methodologies and
concepts drawn from the recent veterinary practice literature
updates chapter content including expanded coverage of risk,
statistical and economic analyses, and surveillance for emerging
diseases more than 60 examples of clinical research drawn from the
international veterinary practice literature presented as
structured abstracts; follow-up questions invite the reader to
participate in the analysis of results online links to full text
versions of more than half of structured abstracts and more than
40% of the book's 174 literature citations updates the listing and
review of public and private online resources, including guidelines
for online literature searching and critical evaluation of clinical
reports. Today's veterinary curricula places greater emphasis on
experiential/problem-based learning versus discipline-oriented
instruction. This fourth edition is ideally suited to introduce
epidemiologic concepts and methodologies to veterinary students in
the context of the patient encounter, and should be of use at any
point in the veterinary curriculum.
The sixth edition of Strategic Planning for Public Relations offers
an innovative and clear approach for students wanting to learn how
to develop public relations campaigns. Ron Smith shows how to
implement research-driven strategic campaigns, drawing on his
experience as a professional in the industry and his teaching in
the classroom. He turns complex problem-solving and decision-making
processes in strategic communication and public relations into
easy-to-follow steps, flexible enough to apply to various
situations and organizations in the real world. This new edition
includes real-world, diverse examples of cases and current events,
along with classic cases that stand the test of time. It includes
new research on opinions and practices, covers award-winning public
relations campaigns, and significantly increases information on
social media, with a reformatting of the Tactics section to
highlight internet-based and social media. As a leader in teaching
public relations strategy, this text is ideal for students in upper
division undergraduate and graduate courses in public relations
strategy and campaigns. Complementing the book are online resources
for both students and instructors. For students: chapter overviews,
useful links to professional organizations and resources, and an
overview of careers in public relations. For instructors: an
instructors' manual, lecture slides, and sample course materials.
Please visit www.routledge.com/cw/smith.
Strategic Planning for Public Relations is in its fifth edition of
offering an innovative and clear approach for students looking to
learn how to develop public relations campaigns. It is a text
intended for those serious about entering the rapidly changing
professions of public relations and strategic communication. Ronald
Smith shows how to implement pragmatic, research-driven strategic
campaigns used in public relations practice, and draws from his
years of experience as a professional in the industry and his years
of teaching in the classroom. The approach used in this text is a
threefold pattern: first, readers are exposed to new ideas, then
see them in use, before finally being showed how to apply those
ideas themselves. Complex problem-solving and decision-making
processes in strategic communication and public relations are
turned into a series of easy-to-follow steps, flexible enough to be
applicable to myriad situations and organizations in the real
world. This new fifth edition follows the same format as previous
editions and includes numerous timely and real-world examples of
cases and current events, along with classic cases that stand the
test of time. It includes new research on opinions and practices
within the discipline and covers several recent, award-winning
public relations campaigns.
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