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Buying (RED) products-from Gap T-shirts to Apple-to fight AIDS.
Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf
to support fair trade. Driving a Toyota Prius to fight global
warming. All these commonplace activities point to a central
feature of contemporary culture: the most common way we participate
in social activism is by buying something. Roopali Mukherjee and
Sarah Banet-Weiser have gathered an exemplary group of scholars to
explore this new landscape through a series of case studies of
"commodity activism." Drawing from television, film, consumer
activist campaigns, and cultures of celebrity and corporate
patronage, the essays take up examples such as the Dove "Real
Beauty" campaign, sex positive retail activism, ABC's Extreme Home
Makeover, and Angelina Jolie as multinational celebrity missionary.
Exploring the complexities embedded in contemporary political
activism, Commodity Activism reveals the workings of power and
resistance as well as citizenship and subjectivity in the
neoliberal era. Refusing to simply position politics in opposition
to consumerism, this collection teases out the relationships
between material cultures and political subjectivities, arguing
that activism may itself be transforming into a branded commodity.
Why did affirmative action programs implemented during the sixties
and seventies suffer vicious assaults in the nineties? How were
culturally resonant appeals to individualism and colorblindness
turned around during the nineties to epitomize a "toxic system of
quotas, preference, and set-asides"? In The Racial Order of Things,
Roopali Mukherjee analyzes reversals and reinterpretations that
mark the turn from the civil rights era of the sixties to the
post-soul decade of the nineties. She begins by surveying a series
of intractable disagreements over race- and gender-based social
justice that have played out over the past decade, framed by the
1996 passage of California's Proposition 209 and the 2003 Supreme
Court decision on admissions criteria at the University of
Michigan. Examining political campaigns for and against affirmative
action as well as films about dilemmas of gender and race in the
mythic meritocracy, the book exposes a remarkable discursive
tug-of-war over antidiscrimination policies during the nineties.
Highlighting the ways in which categories such as "blackness" and
"women" have operated in these debates, Mukherjee sees the public
policy process as a key site where cultural identities are formed,
recognized, and discarded. Considering mainstream media, including
Hollywood films like Disclosure, G.I. Jane, Courage under Fire, and
The Contender, Mukherjee focuses on conflicts following the
introduction of women and blacks into the workplace. She explores
the politics of public memory about the civil rights era through
the lens of feature film, documentary, and network news. Using
newspaper articles and legislative records, Mukherjee provides a
comparative reading ofnarratives and counternarratives of the
debate surrounding the 1964 Civil Rights Act and anti-affirmative
action campaigns of the neoliberal nineties. Balancing policy
narrative, cinematic reading, and conceptual analysis, Mukherjee
demonstrates a shifting and paradoxical racial order that explains
how the cultural authority and political career of affirmative
action remains in flux, thoroughly contested, and contradictory.
Roopali Mukherjee is assistant professor of media studies at Queens
College of the City University of New York.
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Racism Postrace (Paperback)
Roopali Mukherjee, Sarah Banet-Weiser, Herman Gray
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R874
R754
Discovery Miles 7 540
Save R120 (14%)
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Ships in 12 - 17 working days
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With the election of Barack Obama, the idea that American society
had become postracial-that is, race was no longer a main factor in
influencing and structuring people's lives-took hold in public
consciousness, increasingly accepted by many. The contributors to
Racism Postrace examine the concept of postrace and its powerful
history and allure, showing how proclamations of a postracial
society further normalize racism and obscure structural
antiblackness. They trace expressions of postrace over and through
a wide variety of cultural texts, events, and people, from sports
(LeBron James's move to Miami), music (Pharrell Williams's
"Happy"), and television (The Voice and HGTV) to public policy
debates, academic disputes, and technology industries. Outlining
how postrace ideologies confound struggles for racial justice and
equality, the contributors open up new critical avenues for
understanding the powerful cultural, discursive, and material
conditions that render postrace the racial project of our time.
Contributors. Inna Arzumanova, Sarah Banet-Weiser, Aymer Jean
Christian, Kevin Fellezs, Roderick A. Ferguson, Herman Gray, Eva C.
Hageman, Daniel Martinez HoSang, Victoria E. Johnson, Joseph
Lowndes, Roopali Mukherjee, Safiya Umoja Noble, Radhika
Parameswaran, Sarah T. Roberts, Catherine R. Squires, Brandi
Thompson Summers, Karen Tongson, Cynthia A. Young
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Racism Postrace (Hardcover)
Roopali Mukherjee, Sarah Banet-Weiser, Herman Gray
|
R2,554
Discovery Miles 25 540
|
Ships in 12 - 17 working days
|
With the election of Barack Obama, the idea that American society
had become postracial-that is, race was no longer a main factor in
influencing and structuring people's lives-took hold in public
consciousness, increasingly accepted by many. The contributors to
Racism Postrace examine the concept of postrace and its powerful
history and allure, showing how proclamations of a postracial
society further normalize racism and obscure structural
antiblackness. They trace expressions of postrace over and through
a wide variety of cultural texts, events, and people, from sports
(LeBron James's move to Miami), music (Pharrell Williams's
"Happy"), and television (The Voice and HGTV) to public policy
debates, academic disputes, and technology industries. Outlining
how postrace ideologies confound struggles for racial justice and
equality, the contributors open up new critical avenues for
understanding the powerful cultural, discursive, and material
conditions that render postrace the racial project of our time.
Contributors. Inna Arzumanova, Sarah Banet-Weiser, Aymer Jean
Christian, Kevin Fellezs, Roderick A. Ferguson, Herman Gray, Eva C.
Hageman, Daniel Martinez HoSang, Victoria E. Johnson, Joseph
Lowndes, Roopali Mukherjee, Safiya Umoja Noble, Radhika
Parameswaran, Sarah T. Roberts, Catherine R. Squires, Brandi
Thompson Summers, Karen Tongson, Cynthia A. Young
Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS.
Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea
Leaf to support fair trade. Driving a Toyota Prius to fight global
warming. All these commonplace activities point to a central
feature of contemporary culture: the most common way we participate
in social activism is by buying something. Roopali Mukherjee and
Sarah Banet-Weiser have gathered an exemplary group of scholars to
explore this new landscape through a series of case studies of
“commodity activism.” Drawing from television, film, consumer
activist campaigns, and cultures of celebrity and corporate
patronage, the essays take up examples such as the Dove “Real
Beauty” campaign, sex positive retail activism, ABC’s Extreme
Home Makeover, and Angelina Jolie as multinational celebrity
missionary. Exploring the complexities embedded in contemporary
political activism, Commodity Activism reveals the workings of
power and resistance as well as citizenship and subjectivity in the
neoliberal era. Refusing to simply position politics in opposition
to consumerism, this collection teases out the relationships
between material cultures and political subjectivities, arguing
that activism may itself be transforming into a branded commodity.
|
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