The surge in the demand for higher education is closely connected with the liberalization and globalization of education. Websites and social media have been chosen for promotional purposes for obvious reasons - they are globally accessible. For rapid communication of a significant amount of information, virile institutional websites and social media spaces with promotional messages have become very important assets for higher institutions and their stakeholders. Transformation of Higher Education Through Institutional Online Spaces presents multidisciplinary and interdisciplinary approaches to promotional discourses as presented on higher institution online spaces. Covering topics such as brand building and marketing, content marketing, curriculum marketing, digital marketing, higher education digital marketing, and higher education marketing campaigns, this book is ideal for educational website managers, educational institution managers, public relations units, researchers, academicians, practitioners, instructors, and students.

Misunderstandings in technology-mediated communication can be due to a lack of tone and facial expression on the part of the speaker, which provide additional context clues into the meaning of the message beyond textual representation. As technology becomes more of a ubiquitous element in our interactions with one another, further study into the ways in which language and humor are conveyed online and impact human communication is essential. Analyzing Language and Humor in Online Communication presents a compendium of research into virtual communities, online communication, social networks, and the ways that language, and humor in particular, are being conveyed and understood in these digital environments. Emphasizing examples from popular culture and contemporary media, this innovative publication fills the current void in the literature by focusing specifically on humor creation and perception in the digital age. Students, researchers, linguists, psychologists, media professionals, and sociologists will find this publication to be a unique reference source.

This book is an impressive collection of chapters which investigates the role that digital communication technologies play in political discourse and civic engagement in Nigeria, Africa's largest democracy. The collection, written by fifteen seasoned African scholars and, drawn from diverse backgrounds approaches digital civic engagement from different perspectives of discourse analysis, such as, critical discourse analysis, corpus-assisted discourse model, socio-semiotic approaches and multimodal discourse analysis, computer-mediated discourse analysis, appraisal theory, as well as sociolinguistic and applied linguistic approaches. The authors demonstrate how the Internet has become the space for citizens' participation in the process of democratisation, as well as the key driver of change in many developing nations. The process of civic engagement which manifests through the verbal and visual semiotic resources on different social networking spaces, such as online newspapers feedback forums, Facebook, Badoo, Twooo, texting and instant messaging, discussion forums, political cartoons, and Charismatic religious sermons are explored. This book is a must read for researchers who are interested in the discourse of online civic engagement in the developing world.

The surge in the demand for higher education is closely connected with the liberalization and globalization of education. Websites and social media have been chosen for promotional purposes for obvious reasons - they are globally accessible. For rapid communication of a significant amount of information, virile institutional websites and social media spaces with promotional messages have become very important assets for higher institutions and their stakeholders. Transformation of Higher Education Through Institutional Online Spaces presents multidisciplinary and interdisciplinary approaches to promotional discourses as presented on higher institution online spaces. Covering topics such as brand building and marketing, content marketing, curriculum marketing, digital marketing, higher education digital marketing, and higher education marketing campaigns, this book is ideal for educational website managers, educational institution managers, public relations units, researchers, academicians, practitioners, instructors, and students.

This book is a major documentation of the discursive practices of Africans when they engage in online communication. It presents mainly linguistic perspectives on what Africans do when they interact through mobile telecommunications and the Internet. The book reveals the unique ways Africans blend their traditional communicative culture with some of the well known online behaviours. In addition, it draws attention to how Africans have been attempting to use the modes of internet and mobile telecommunications to solve their socio-economic and political problems by engaging in active agitation for reforms in those directions.

This is an edited volume which focuses on the socio-linguistics of contact linguistics. This volume comprises fifteen chapters with contributions from seasoned socio-linguistics such as Myers-Scotton, Peter Auer, Daniel Nkemleke and Edmund Bamiro. Topics such as language contact phenomenon, theories related to code-switching and code-mixing, and quantitative analysis are examined. The influences of specific hip-hop lyrics and writing styles, and an examination of idiomatic expressions in two languages and their similarities are also discussed.