0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R500 - R1,000 (1)
  • -
Status
Brand

Showing 1 - 1 of 1 matches in All Departments

Dimensions of Advertising Theory and Practice in Africa (Paperback): Rotimi Williams Olatunji, Beatrice Adeyinka Laninhun Dimensions of Advertising Theory and Practice in Africa (Paperback)
Rotimi Williams Olatunji, Beatrice Adeyinka Laninhun
R755 Discovery Miles 7 550 Ships in 10 - 15 working days

This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising - by street criers, wall paintings, and even olfactory appeals - to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
The Mountain - My Time on Everest
Ed Viesturs Paperback R498 R473 Discovery Miles 4 730
Built by Animals - Meet the creatures…
Christiane Dorion Hardcover R402 Discovery Miles 4 020
Victorians - An Age in Retrospect
John Gardiner Hardcover R2,688 Discovery Miles 26 880
Church and Religious Other
Gerard Mannion Hardcover R5,275 Discovery Miles 52 750
Lives of the Queens of England of the…
John Doran Paperback R641 Discovery Miles 6 410
Recent Developments in the Economics of…
Simon P. Anderson Hardcover R9,494 Discovery Miles 94 940
Hockey Moms - The Heart of the Game
Theresa Bailey, Terry Marcotte Hardcover R773 R706 Discovery Miles 7 060
Narrative Advertising Models and…
Recep Y Lmaz Hardcover R5,633 Discovery Miles 56 330
His Last Shift - The Playbook of Todd…
Wade Davison Hardcover R690 Discovery Miles 6 900
Maternal-Fetal and Neonatal…
Christopher Kovacs, Cheri Deal Paperback R5,411 Discovery Miles 54 110

 

Partners