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Social media is arguably one of the most powerful
technology-enabled innovations since the Internet itself. This
single-volume book provides a broad and easily understandable
discussion of the evolution of social media; related problems and
controversies, especially for youth; key people and organizations;
and useful social media data. Social media is an integral part of
people's lives. More than half of the world's 2.4 billion Internet
users sign in to a social network regularly-a figure that continues
to grow. More than half of online adults now use two or more social
media sites; 71 percent of Internet users are on Facebook. This
book surveys the history of social media, addresses the power of
social media for positive change, describes the problems and
controversies social media have caused, and suggests potential
solutions to these issues. Geared toward students and general
readers, this accessibly written book covers such topics as the
link between social media and body image, the psychological affects
of social media use, online conversations about sexual assault,
corporate use of social media data, political campaigning through
social media, fan tweeting during television shows, and crisis
communication through social media. Readers will also gain insights
into the range of serious problems related to social media,
including privacy concerns, social media addiction, social media
hoaxes and scams, the pressure to project an ideal self, the
curation of content presented on social media, cyberbullying,
sexting, Facebook depression and envy, online shaming, and the
impact of social media use on communication skills. Provides
readers with a clearly written overview of the impacts of social
media worldwide that highlights key people and companies in the
development of social media Presents up-to-date information on the
range of problems related to social media and presents potential
solutions Offers a variety of voices from social media experts,
supplying perspectives from creators to users
This volume of the Springer book series Advances in Experimental
Medicine and Biology covers potency assays, one of the most complex
yet fundamental evaluations that critically influence stem cell
regenerative medicine. Developing potency assays for cell-based
medicinal products comes with numerous challenges due to the highly
specialised nature of the application and purpose. This book
provides the reader with the knowledge necessary to understand
issues governing the successful development of potency assays,
highlighting an international outlook of how the various challenges
raised are being managed. Stakeholders concerned with potency assay
development range from patient and clinician to contract research
organisations, small and medium enterprise, regulatory authorities
and even politicians. The value of potency assays is poised to
increase given the inevitable watershed as early-stage clinical
trials addressing safety progress to trials testing
efficacy. Contributors from clinical, academic, industrial
and regulatory sectors establish a broad point of view for guidance
and timely debate. Potency assays require extensive collaboration
across disciplines and sectors, as well as compromise and the
authors aim to constructively address the many key aspects
involved. Potency assays provide a quantitative measure of the
biological activity of advanced therapy medicinal products (ATMPs)
and thus are required for their market authorization. As the pace
of ATMP development accelerates, the need to develop specific,
accurate, and robust potency assays for each product is also
accelerating. The volume Potency Assays for Stem Cell Advanced
Therapy Medicinal Products presents a broad outlook on the
development, quality attributes, and implementation of potency
assays for ATMPs. The first few chapters introduce a nuanced
historical perspective on the science of potency assay development,
describe specific quality attributes of an idealized potency assay,
indicate pitfalls associated with developing such assays for ATMPs,
and review guidance recommended by regulatory authorities on assay
suitability for product approval. Subsequent chapters highlight
efforts to develop potency assays for specific ATMPs, including
skeletal stem cells, mesenchymal stromal cells, extracellular
vesicles, CAR T-cells, and discuss emerging technologies/platforms
for potency assay design. The volume concludes with a chapter
reviewing potency assays used for the release of commercial ATMP
products, which amalgamates information contained in previous
chapters. Overall, the knowledge contributed from leading
authorities in both academia and industry is an ideal resource for
technicians, scientists, clinicians, process engineers, and
regulators working with ATMPs. —Donald G. Phinney,
PhD Professor, Department of Molecular
Medicine, Herbert Wertheim UF Scripps Institute for
Biomedical Innovation & Technology Â
This volume looks at how the new capabilities of Web 2.0 are
changing the worlds of celebrity fandom and gossip. With Ashton
Kutcher's record-breaking "tweeting" more famous than his films,
and Perez Hilton actually getting more attention than Paris, the
actress often covered in his blog, the worlds of celebrity
celebration and online social networking are pushing the public's
crush on the famous and infamous into overdrive. Celeb 2.0: How
Social Media Foster Our Fascination with Popular Culture explores
this phenomenon. Celeb 2.0 looks at how blogs, video sharing sites,
user-news sites, social networks, and message boards are fueling
America's already voracious consumption of pop culture. Full of
fascinating insights and interviews, the book looks at how
celebrities use blogs, Twitter, and other tools, how YouTube and
other sites create celebrity, how Web 2.0 shortens the distance
between fans and stars, and how the new social media influences
news reporting and series television. Chronologies chart the rise
of celebrity entertainment reporting, celebrity journalists,
reality television, and mash-up culture Includes an index of key
terms related to social networking as well as key players in social
media development and social media celebrities
"Two and a Half Nickels" captures the excitement of a family
adventure in Europe during the mid 1960's. It's a fun escapade and
gastronomic delight for a young family sailing the Adriatic, Aegean
and Mediterranean waters in a charted vessel. Each day is filled
with culinary fantasies and visits to exotic islands and countries.
Criticism of the work of David Foster Wallace has tended to be
atomistic, focusing on a single aspect of individual works. A
Companion to the Work of David Foster Wallace is designed as a
professional study of all of Wallace's creative work. With essays
written by both top scholars in the field and exciting newcomers,
the volume is anchored by a set of essays that provide detailed
readings of each of his major works of fiction, including three
novels and three story collections. Interwoven through these
half-dozen single-text studies are thematic-based essays that
address larger segments of Wallace's achievement via an eclectic
range of critical environments, including mathematics, the spatial
turn in contemporary criticism, gender theory, the legacy of
American Pragmatism, and the emergent field of post-postmodern
literary studies.
Research Perspectives on Social Media Influencers and their
Followers argues that the brands that find the most success on
social media are the ones that acknowledge the real key to social
media marketing-it's all about the followers. This collection,
edited by Brandi Watkins, explores how social media has shifted
power dynamics away from brands and toward the consumers
themselves-the social media users who choose to like, share, and
engage with brands online. This dynamic has paved the way for the
rise of the social media influencer (SMI); a unique category of
social media user who has a large platform and compelling content
that attracts a number of loyal and devoted followers.. It's the
followers that make SMI relevant and appealing to brands as a
marketing strategy. Contributors discuss emerging trends in
research related to the SMI and their followers; as the influencer
marketing industry continues to grow and evolve, they argue, so too
should our understanding of the influencer-follower relationship
that makes this marketing strategy successful. Each chapter of this
collection presents a variety of research perspectives, questions,
and methodologies that can be used to analyze this trend. Scholars
of media studies, communication, technology studies, celebrity
studies, marketing, and economics will find this book particularly
useful.
Research Perspectives on Social Media Influencers and their
Followers argues that the brands that find the most success on
social media are the ones that acknowledge the real key to social
media marketing-it's all about the followers. This collection,
edited by Brandi Watkins, explores how social media has shifted
power dynamics away from brands and to the consumers themselves,
the social media users who choose to like, share, and engage with
brands online. This dynamic has paved the way for the rise of the
social media influencer (SMI)-while the influencers have the
platform, the products, and the content, the followers are what
keep them relevant and appealing to brands as a marketing strategy.
Contributors discuss emerging trends in research related to the SMI
and their followers; as the influencer marketing industry continues
to grow and evolve, they argue, so too should our understanding of
the influencer-follower relationship that makes this marketing
strategy successful. Each chapter of this collection presents a
variety of research perspectives, questions, and methodologies that
can be used to analyze this trend. Scholars of media studies,
communication, technology studies, celebrity studies, marketing,
and economics will find this book particularly useful.
Research Perspectives on Social Media Influencers and Brand
Communication examines the myriad ways in which social media and
the unique characteristics of the internet have changed brand
communication for both brands and consumers, focusing on the social
media influencer as a brand communicator. As brands have noticed
the rise of social media influencers as tastemakers and leaders in
public opinion, they have increasingly begun to incorporate social
media influencers into their brand communication strategies. Each
chapter of this book represents a unique theoretical and
methodological approach to examining the emergence and growing
legitimacy of the social media influencer as a brand communicator
from a variety of perspectives and contexts, discussing challenges
and opportunities afforded to brands by social media influencers
and providing an overview of the current research on the use of
these branding approaches. Scholars of media studies,
communication, and marketing will find this book particularly
useful.
Quinoa is THE super food to eat, and it is easy to see why. With
twice the protein content of rice or barley, quinoa is also a
source of calcium, magnesium, manganese, several B vitamins,
vitamin E, and dietary fiber. Quinoa is among the least allergenic
of all the grains, making it a fantastic wheat-free choice. It
contains all nine essential amino acids making it a
complete-protein source and an excellent choice for vegans who may
struggle to get enough protein in their diets. Naturally high in
dietary fiber, quinoa is a slowly digested carbohydrate, making it
a good low-GI option- this is THE superfood we should all be eating
more of! But how? We Love Quinoa is the essential recipe book you
need to make sure you don' t miss out on this latest health craze.
With recipes ranging from pancakes to innovative salads, pizzas,
breakfast muffins, burgers and even chocolate brownies, there truly
is something for everyone, plus techniques for preparation and
additional variations to add even more quinoa recipes to your
repertoire.
Criticism of the work of David Foster Wallace has tended to be
atomistic, focusing on a single aspect of individual works. A
Companion to the Work of David Foster Wa ll ace is designed as a
professional study of all of Wallace's creative work. This volume
includes both thematic essays and focused examinations of each of
his major works of fiction.
This book's title betrays at once that it belongs in the forecast
literature. Peering into the future is a notoriously treacherous
venture. Nevertheless, it has become a prac tice endemic to the
business and government worlds as well as to academia, especially
economics. We like to be lieve that the enormous growth of
forecasting in the face of some disappointments reflects real needs
of decision makers (as well as the general public's well-warranted
curiosity about the future). Fashion alone could hardly explain the
sustained increase in the market for forecast services during the
past few decades. Some professionals insist on fine distinctions be
tween the forecast, the projection, the prediction-and the
prophecy. The differences are more semantic than real, as the
mandatory resort to Webster confirms. The entry "forecast" includes
references to prediction and prophecy without differentiation,
while "projection" is defined, among other things, as prediction or
"advance estimate." We use mainly the term projections because v
PREFACE vi much of our statistical research is based on forward es
timates of population and households by the U.S. Bu reau of the
Census which the bureau itself, the greatest fountain of data in
the world, records as projections."
The work of Harvey S. Perloff stands as a landmark in the evolution
of Anglo American planning doctrine. It is impossible to fully
capture the essence of the published work in a paragraph, page, or
even an entire essay. Yet its highpoints can be identified. His
work was innovative, reformist, comprehensive, and ori ented toward
the future. In emphasizing the greater importance of people com
pared to things, Perloff repeatedly prodded planners to be
concerned with human needs and values. He was critical of the past.
But inasmuch as he de voted more effort to envisioning what could
lie ahead than in recalling the past, his work was markedly
optimistic. He once admitted in writing to his "built-in weakness
for expecting rational, socially oriented solutions ultimately to
win out, no matter what the objective situation seems to be. " To
some the expecta tion may be seen as naive; to others, as a faith
in the wisdom of humankind to take the best course. However
received, Perloff's optimism served as a powerful stimulant to keep
moving ahead for the best that would come of it. Institutions and
the ways they should be shaped and reshaped were of central
concern, for institutions (though he rarely used the term) were the
in struments through which "knowledge was translated into action."
Understanding the recent science about how therapy changes the
brain can empower clinicians to face the challenges of increasingly
demanding medical and educational settings. However, many
speech-language pathologists (SLPs) are unaware of the vast impact
new neuroscience research has on clinical practice. Cognitive and
Communication Interventions: Neuroscience Applications for
Speech-Language Pathologists is a practical guide which informs and
enables SLP's, clinical psychologists, and other therapeutic
professionals to use new research to enhance their clinical
outcomes. Although based on independent neuroscience principles and
research, this unique book is designed to be a readable and
scientifically sound clinical guidebook. Written with the busy
clinician in mind, this professional resource uses accessible,
easy-to-understand language to walk readers through the
complexities of neuroscience and provide workable strategies for
application. The beginning chapters break down important concepts,
such as neuroplasticity, environmental stressors, and connectomics,
to create a base of understanding. The middle chapters delve into
recent investigations of factors that potentially affect typical
brain development, as well as disrupt connectomics. The final
chapters provide neuroscience considerations for intervention,
including the "What, How, and When" of therapy and other important
considerations for individualizing and maximizing outcomes.
Throughout the book, clinicians will also find case studies which
provide examples of the practical applications of neuroscience
research and study questions to improve memory and inference.
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We Are One (Paperback)
Francine S Burns
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R335
R278
Discovery Miles 2 780
Save R57 (17%)
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Ships in 10 - 15 working days
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