Based on extensive research, recent events, and numerous first-person accounts, this revealing book illuminates both the challenges and triumphs of lesbian, gay, bisexual, and transgender youth, and offers effective strategies for combating LGBT marginalization in our nation's schools and communities. Safe Spaces: Making Schools and Communities Welcoming to LGBT Youth is the first book to offer a comprehensive view of the complex lives of LGBT youth of all ages, from kindergarten through college. Drawing on a wealth of research collected from first-person accounts of students, family, educators, and community members, the authors not only chronicle the struggles of LGBT youth but also describe models of inclusive school and community environments. The authors address the breadth of experiences of LGBT youth-in and out of the classroom, at home and in the community, and in personal interactions with allies and antagonists. They also reveal how these young people, their friends and families, teachers, and dedicated allies stem the tide of LGBT exclusion. Most important, Safe Spaces offers action steps for readers who want to make their own homes, schools, and communities safe and welcoming spaces for LGBT youth. More than 80 real-life narratives, drawn from the stories of 100 people, including students, family members, educators, and community leaders A "Queerossary" of dozens of key terms, including multiple definitions for terms with specific meanings within the LGBT community A bibliography of academic, policy, and news materials related to LGBT issues More than 50 action steps readers can use to create safe spaces for LGBT youth Reflection Points provide questions and statements that offer readers an opportunity to reflect upon the ways a particular topic or issue relates to their lives An appendix listing LGBT resources

Enclosed ecosystem experiments have gained in popularity as research tools in ecological science, particularly in the study of coastal aquatic environments. These systems provide scientists with a degree of experimental control that is not achievable through field experiments. Yet to date, techniques for systematically extrapolating results from small-scale experimental ecosystems to larger, deeper, more open, more biologically diverse, and more heterogeneous ecosystems in nature have not been well developed. Likewise, researchers have lacked methods for comparing and extrapolating information among natural ecosystems that differ in scale. Enclosed Experimental Ecosystems and Scale: Tools for Understanding and Managing Coastal Ecosystems provides scientists, managers, and policy makers with an introduction to what has been termed the "problem of scale", and presents information that will allow for improved design and interpretation of enclosed experimental aquatic ecosystems. The book integrates the results of a 10-year research project involving a multi-disciplinary team of scientists and students to explore scale-related questions in a variety of coastal habitats. Anticipating use as a reference, the book has been designed so that individual sections and individual pages can function as stand alone units.

This volume comprises ten essays challenging the dominant account of Samuel Beckett's engagement with history. As the first full-length volume to address the historical debate in Beckett studies, "Samuel Beckett: " "History, Memory, Archive" provides both ground-breaking analysis of the major works as well as a sustained interrogation of the critical assumptions that underpin Beckett studies more generally. Drawing on a range of archival materials, and situating Beckett in historical context, these essays pose a strong challenge to the prevailing critical consensus that he was a deracinated modernist who cannot be read historically.

Write Well to Sell Big

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides:

• Completely updated text and examples
• Great headline formulas
• New exercises to spark creativity
• The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by 'cold' advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: * Apply the #1 best retention strategy (hint: it's exclusive) * Catch customers before they leave you * Grow each customer's value (and have more power in the marketplace) * Implement the three-step customer retention formula * Use other people's events to get more referrals * Create your own Customer Multiplier System * Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all -- the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

What does it really take to get productivity from people and, by doing so, maximum profits for your business? With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees. In his traditional No B.S. style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees. Uncompromising strategies help managers gain iron-fisted control and get the results they demand. This take-no-prisoners advice liberates entrepreneurs to act in their best interests and insist on implementation of their objectives. And it leads to a cooperative, high-performance team when traditional textbook methods fail. Topics include learning how to hire profitable employees, taking home as much money as possible, making every employee's job a profit center, managing the powerful force of word of mouth, compressing the time between idea and action for maximum profits, and posing questions to individuals that force them to think and improve productivity.

The needs and rights of lesbian, gay, bisexual, transgender, and questioning (LGBTQ) students and families are often ignored, generally misunderstood, and only rarely given priority by the school system. This book provides a practical and useful guide for school-based mental health professionals to support students, families, teachers, and administrators in the development of a safe, inclusive school environment for all LGBTQ students and families. It begins with an overview of the unique issues and challenges faced by LGBTQ students and families, including a discussion of sexuality and gender identity development within the interconnected contexts of home, school, and community. Practical steps are given for creating an inclusive school environment; implementing prevention and intervention techniques to address discrimination, bullying, and violence; and organizing effective counseling programs for LGBTQ students. These school-based efforts are then extended to working with families and communities to reinforce steps taken in the school context. An accompanying CD includes numerous handouts, sample letters, and other resources to assist the school-based mental health professional in implementing responsive and affirmative practices for LGBTQ students and families.

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.

- Provides designers and non-designers with new ideas and tools for creating useful, energy-and-resource-efficient product designs and systems - Offers a critical perspective on the impact of new technologies and product designs - Includes historic and contemporary examples, such as thermostats, electric lighting, air quality sensors, domestic maintenance, and methods of transportation - Written in an engaging, accessible tone for professionals and students.

This collection of studies by Edward Kennedy looks first at questions of spherical astronomy, celestial mapping and planetary models, and then deals with astrological calculations. Throughout the author emphasises the importance of advances in mathematics for understanding the development of medieval Arabic sciences. This collection of studies based on previously unexploited manuscript sources in Arabic and Persian. They were written by authors from the 9th through the 15th centuries, whose locations reached from south China in the east through Central Asia, the Middle and Near East, and North Africa, to Spain in the west. The topics are predominately astronomical rather than astrological. The former include eclipse predictions, problems in spherical astronomy, non-ptolemaic planetary theory, and the achievements of Ulugh Beg and his observatory. Astrological subjects treated are the method of calculating the ascendant, and how to determine astrological houses and lots. An astrological history of the career of Genghis Khan is also described.

Starting with the basics of game creation and the artistic skills necessary to get started, this book provides the inside track on how to forge a career in the world of video game art. Included are detailed breakdowns of the training and portfolio samples you'll need to make these jobs your own. It features interviews with video game art professionals who've worked for top gaming companies. In How to Become a Video Game Artist, veteran video game designer Sam R. Kennedy provides the inside track on everything you need to forge a career in the world of video game art. Starting with the basics of game creation and a look at the artistic skills necessary to get started, Kennedy spotlights specific, key roles for creators - from concept artists to character animators to marketing artists and beyond. Each chapter features screenshots from popular video games like Tom Clancy's Ghost Recon and World of Warcraft; interviews with video game art professionals who've worked for top gaming companies like BioWare, Blizzard, and Ubisoft; step-by-step examples of actual game art; and detailed breakdowns of the training and portfolio samples you'll need to make these jobs your own.

Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time. You'll learn: 6 direct-response principles that must be applied to social media marketing The most powerful marketing tactic (per Google) How to get riches with niches and become a magnet to your customers The monetizing magic of crafting effective emails The #1 way to prevent wasted marketing dollars 5 ways to grow your list for FREE (before spending a dime on advertising) Turn passive content into an active conversion tool Create raving fans who introduce you to their networks Turn niches into riches, laser in on your perfect prospects and ignore the "tire kickers" Harness the biggest secret in social media-offline Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

Food Protection and Security: Preventing and Mitigating Intentional and Unintentional Contamination of Food and Beverage presents the latest information on our need to protect our food supply from accidental contamination, economically motivated adulteration, and contamination with intent to harm (bioterrorism or agro-terrorism). This book covers all three branches of food protection, providing a comprehensive overview of the methods and strategy involved. Part one covers the need for food protection, looking at potential hazards in the production, processing, and supply chain. Part two looks at detection methods for contaminants in food, with the final section addressing food contamination incidents and prevention and response strategies.

This environmental history of America's largest estuary provides insight into how and why its former productivity and abundant fisheries have declined. The concept of "shifting baselines"-changes in historical reference points used in environmental assessments-illuminates a foundational challenge when evaluating the health of ecosystems and seeking to restore degraded wildlife populations. In this important book, Victor S. Kennedy examines the problem of shifting baselines for one of the most productive aquatic resources in the world: the Chesapeake Bay. Kennedy explains that since the 1800s, when the Bay area was celebrated for its aquatic bounty, harvest baselines have shifted downward precipitously. Over the centuries, fishers and hunters, supported by an extensive infrastructure of boats, gear, and processing facilities, overexploited the region's fish, crustaceans, terrapin, and waterfowl, squandering a profound resource. Beginning with the colonial period and continuing through the twentieth century, Kennedy gathers an unparalleled collection of scientific resources and eyewitness reports by colonists, fishers, managers, scientists, and newspaper reporters to create a comprehensive examination of the Chesapeake's environmental history. Focusing on the relative productivity and health of its fisheries and wildlife and highlighting key species such as shad, oysters, and blue crab, Shifting Baselines in the Chesapeake Bay helps readers understand the remarkable extent of the Bay's natural resources in the past so that we can begin to understand what has changed since, and why. Such knowledge can help illustrate the Bay's potential fertility and stimulate efforts to restore this pivotal maritime system's ecological health and productivity.

A fascinating look at the diamond-backed terrapin-an important, iconic, and imperiled American reptile. The diamond-backed terrapin is not only a uniquely evolved and beautiful turtle, it also has a long history as a vital American food source. Once so numerous that people reportedly grew tired of eating them, diamond-backed terrapins are greatly reduced in numbers today and have become an icon of salt marsh conservation. Considerably diminished in some areas and struggling to survive, this distinctive brackish water turtle is the focus of intense conservation efforts. In Ecology and Conservation of the Diamond-backed Terrapin, leading terrapin researcher Willem M. Roosenburg and experienced science editor Victor S. Kennedy have brought together a group of expert scientists to summarize our current understanding of terrapin biology, physiology, behavior, and conservation efforts. Over the course of 19 comprehensive chapters, contributors * review the latest information on this charismatic species * provide a detailed summary of the terrapin's natural history * explain the threats to terrapin population stability throughout their range * examine ongoing conservation efforts to ensure the reptile's survival * present convincing arguments for the value of the diamond-backed terrapin as an estuarine indicator organism * use the terrapin as a model for studying the consequences of exploitation and environmental degradation on long-lived species This exceptional book provides pivotal information for estuarine and turtle biologists, terrapin enthusiasts, natural historians, educators, conservationists, resource managers, and students. Ecology and Conservation of the Diamond-backed Terrapin is the definitive volume on this important American reptile. Contributors: Benjamin K. Atkinson, Harold W. Avery, Patrick J. Baker, Ralph E.J. Boerner, Russell L. Burke, Joseph A. Butler, Randolph M. Chambers, Paul E. Converse, Brian A. Crawford, Rusty D. Day, Dana J. Ehret, J. Whitfield Gibbons, Kathryn M. Greene, Leigh Anne Harden, Andrew S. Harrison, Kristen M. Hart, George L. Heinrich, Dawn K. Holliday, Victor S. Kennedy, Shawn R. Kuchta, Lori A. Lester, Jeffrey E. Lovich, John C. Maerz, David Owens, Allen R. Place, Taylor Roberge, Willem M. Roosenburg, Richard A. Seigel, Amanda Southwood Williard, Edward A. Standora, Anton D. Tucker, Diane C. Tulipani, Timothy J. Walsh, Thane Wibbels, Will Williams, Roger C. Wood

People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer."
Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you'll get a better appreciation for the humor around you and humor professionals who entertain you, and you'll exit stage left with humor strategies and tricks you can use. Even if you're not all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.
From the author. . .
"I first titled this book "Mugging for Fun and Profit," but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle To Get The Boodle, ' which Hill transformed to 'Think And Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success the result. Anyway, unless you are just doing to hit 'em over the head and drag them out into the desert to empty their pockets, I'd suggest, you need to know how to make 'em laugh.

Work smarter, not harder

What does it mean to be a peak performer? How do you measure success?
What business strategies will propel you into a new stratosphere? This collection of essays, from the best and the brightest entrepreneurs of our day, reveals industry tested secrets for peak performance success with you. Inside, you will find insights on everything from social media marketing to estate planning. Save yourself some time and energy.

The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy. Let's face it-the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.

THE SCARY TRUTH: The middle-class consumer population-and their buying power-is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: Use 10 surprising emotional buy triggers the affluent find irresistible Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use Apply the magic language of "membership" to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

Religion in Philanthropic Organizations explores the tensions inherent in religious philanthropies across a variety of organizations and examines the effect assumptions about "professional, scientific, nonsectarian" philanthropy have had on how religious philanthropies carry out their activities. The organizations examined include the American Friends Service Committee, the American Soviet Jewry Movement, Catholic Charities USA, the Salvation Army, the World Council of Churches, and World Vision (in global comparative context). The book also looks at Robert Pierce, founder of World Vision and Samaritan's Purse, and at matters not bounded by a single religious philanthropy: philanthropy and Jewish identity, American Muslim philanthropy since 9/11, and the complexities of the federal program that funds faith-based initiatives. These essays shed light on how religion and philanthropy function in American society, shaping and being shaped by the culture and its notions of the "common good."