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* Fills a need and gap by being the first to focus on Muslim travel
culture and behaviour * Muslim and Islamic tourism is an important,
emerging and rapidly expanding sector of tourism and marketing and
this book offers new insight into Muslim travel culture and
behaviour. This will significantly aid understanding on Islamic
tourism particularly in relation to Muslim tourists themselves
which will expand the field and inform appropriate tourism
provision and marketing. * Answers some important questions, such
as 'who are Muslim travellers'?, 'what is their travel culture'?
and 'what are their expectations'? as well as focus on gender
roles, Islamic travel motivations and nature of Islamic tourism
experiences for the first time. * Given the interdisciplinary
nature of the book it will have wide appeal including Tourism,
Hospitality, Food Studies, Leisure, Marketing, Religious Studies,
Geography, Sociology, Business, Islamic Studies.
Cutting Edge Research Methods in Hospitality and Tourism sits at
the forefront of fast-paced developments in the tourism and
hospitality industry, highlighting the importance of applied and
pure research to address the theoretical and practical problems and
gaps. Approaching from different perspectives including economic,
social, cultural, environmental, political, and technological, this
edited collection reviews traditional research methods and
re-assesses them to suit contemporary problems and research
agendas. Developing recent research strategies under the umbrella
of quantitative and qualitative research methods - such as the use
of structural equation modeling analysis, applied econometric
research, network theory and social network analysis, using
tracking mobility and planning exercises, fuzzy-set Qualitative
Comparative Analysis, necessary condition analysis, and netnography
approaches - can offer promising solutions. A necessity for
academics and practitioners in the tourism and hospitality sector,
Cutting Edge Research Methods in Hospitality and Tourism expands
existing knowledge, generating innovative research.
Rapid growth in the tourism and hospitality industry highlights the
importance of applied and pure research to address the theoretical
and practical problems and gaps facing the industry daily, from a
multitude of perspectives - the economic, social, cultural,
environmental, political, and technological. Advanced Research
Methods in Hospitality and Tourism reviews traditional research
methods, revising them to suit the contemporary problems and
research agendas. Developing recent research strategies under the
umbrella of quantitative and qualitative research methods - such as
the mixed-methods designs, analysing archival materials, online
databases, text mining, and scientific qualitative analysis of
social media historical data- can offer promising solutions. In the
era of technology and big data, advanced and innovative research
methods and conducting effective research to solve emerging
problems in tourism and hospitality is critical, making Advanced
Research Methods in Hospitality and Tourism a necessity for
academics and practitioners.
Partial-least-squares path modeling (PLS-PM), a composite-based
form of structural equation modeling (SEM), offers great practical
advantages to researchers and practitioners. It has been gaining
increasing attention in various disciplines, including management
information systems, marketing, strategic management, accounting,
family business research, operations management, and organizational
research. Yet advanced PLS-SEM techniques are not broadly used in
hospitality and tourism research, which spells missed opportunities
in terms of detailed analyses and actionable findings. Applying
Partial Least Squares in Tourism and Hospitality Research provides
a forum for leading names in the field to discuss the major topical
issues and to demonstrate the usefulness of PLS path modeling for
academics and practitioners in hospitality and tourism. Its ten
chapters discuss key aspects of advanced PLS analysis and its
practical applications, covering new guidelines and improvements in
the use of PLS-PM as well as individual topics such as multi-group
analysis (PLS-MGA), the predictive qualities of PLS models, minimum
sample size estimation methods, the reporting of mediation and
moderation analysis, the assessment of the reliability of
reflectively measured constructs, and the assessment of overall
model fit through consistent PLS and the bootstrap-based test. This
comprehensive coverage serves both as an introduction to PLS for
the uninitiated and as a go-to reference work for researchers and
practitioners interested in the most recent advances in PLS
methodology. Applying Partial Least Squares in Tourism and
Hospitality Research is a must-read for academics in hospitality
and tourism research and for hospitality and tourism practitioners
such as industry consultants. Insofar as it can serve as a
guidebook to recent advances within PLS-SEM, it is also of interest
to researchers from other disciplines including management,
business, and marketing.
The hospitality and tourism industry is one of the fastest growing
industries worldwide, with a contribution of 9% to world GDP and
10% of job creation. The fast pace of growth in this industry
highlights the importance of applied and pure research studies to
address the theoretical and practical problems which the industry
faces daily from economic, social, cultural, environmental,
political, and technological perspectives. New understanding of
both new and traditional research paradigms in the context of
tourism and hospitality is vital to strengthen the research culture
and find more accurate and reliable solutions for emerging
problems. Contemporary Research Methods in Hospitality and Tourism
delivers a comprehensive collection of chapters including new
insights for traditional paradigms, approaches, and methods, as
well as more recent developments in research methodology in the
context of tourism and hospitality. Each chapter connects the
discussed approach or method to tourism and hospitality with
providing illustration examples. This volume provides an essential
resource for academics, undergraduate and graduate researchers,
libraries, executives, and practitioners to understand different
aspects of research methodology.
While tourism is a key economic generator for many countries,
emerging economies are confronted with additional challenges that
those well-established destinations in North America, Australia and
Europe normally don't have to contend with. The potential for
terrorism, political unrest, natural disasters, accidents - not to
mention epidemics - have the potential to derail tourism in
emerging economies. To mitigate these risks, emerging destinations
need well-coordinated management and marketing strategies. However,
most texts on tourism destination marketing reflect destinations in
more advanced countries. This book acknowledges the fact that
emerging tourist destinations have unique characteristics and
challenges, which have implications for destination marketing.
Highlighting the marketing challenges, best practices and
strategies relevant to emerging economies, this book covers core
topics such as image creation and branding, destination marketing
during crises and pandemics, market segmentation and the travel
decision making process among others. Providing up to date
knowledge on an otherwise under-explored topic, this collection is
ideal reading for upper-level students, researchers and
policymakers.
While tourism is a key economic generator for many countries,
emerging economies are confronted with additional challenges that
those well-established destinations in North America, Australia and
Europe normally don't have to contend with. The potential for
terrorism, political unrest, natural disasters, accidents - not to
mention epidemics - have the potential to derail tourism in
emerging economies. To mitigate these risks, emerging destinations
need well-coordinated management and marketing strategies. However,
most texts on tourism destination marketing reflect destinations in
more advanced countries. This book acknowledges the fact that
emerging tourist destinations have unique characteristics and
challenges, which have implications for destination marketing.
Highlighting the marketing challenges, best practices and
strategies relevant to emerging economies, this book covers core
topics such as image creation and branding, destination marketing
during crises and pandemics, market segmentation and the travel
decision making process among others. Providing up to date
knowledge on an otherwise under-explored topic, this collection is
ideal reading for upper-level students, researchers and
policymakers.
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